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Three rectangular bottles of Toups and Co Organics Liquid Foundation in different shades are stacked horizontally against a simple, neutral background, showcasing their seamless coverage—ideal for sensitive skin.
New Shades
$50

Liquid Foundation

Full-coverage
 
Toups & Co Mineral Makeup
$52

Mineral Makeup

Buildable
 
Toups & Co Concealer
$32

Concealer

Amazing coverage
 
Toups Gua Sha & Glow Serum

Free Gua Sha

with your first Glow Serum subscription order

Subscribe & Glow
A bottle of Toups and Co Organics Flawless Face Primer with a pump dispenser rests on a neutral surface.
 
$52

Flawless Face Primer

Super-concentrated
 
Toups & Co Long Lash Mascara
 
$26

Long Lash Mascara

Volumizing
 
Toups & Co Nourishing Lipstick
$32

Nourishing Lipstick

With cocoa butter
 
Toups & Co Organic Lip Gloss
$28

Organic Lip Gloss

Moisturizing
 
Toups & Co Cream Cheek Tint
$36

Cream Cheek Tint

For a glowy finish
 
Toups & Co Clean Contour Kit
$95 $106

Clean Contour Kit

Fewer decisions, better results
 
Toups & Co Natural Eye Makeup Palette
$38

Natural Eye Makeup Palette

2 colorways
 
Tinted Lip Balm - Toups & Co.
Just Added
$18

Tinted Lip Balm

 
Twelve round, richly pigmented Toups and Co Organics Natural Eyeshadow Singles, each labeled with names in various shades, are arranged in rows on a tan background. This magnetic eyeshadow palette allows you to customize your look with clean, single pans for effortless, vibrant color every time.
$15

Natural Eyeshadow Singles

Highly pigmented
 
Toups & Co Brow Pencil
$28

Brow Pencil

Buttery smooth
 
Toups & Co Natural Pressed Blush
 
$28

Natural Pressed Blush

Flushed Color
 
Toups & Co Natural Eyeliner
 
$28

Natural Eyeliner

Goes on smooth
 
Toups & Co Bronzer
 
$38

Bronzer

Contoured perfection
Toups & Co Cream Luminizer Pot
 
$32

Cream Luminizer Pot

A dewy boost
 
Toups & Co Mineral Makeup Brush
 
$32

Foundation Brush

Smooth application
 
Toups & Co Highlighter
 
$38

Highlighter

Brightens
Toups & Co Eyeshadow Brush
 
$24

Eyeshadow Brush

precise application
 
Six small round containers from the Toups and Co Organics Sample Set - Liquid Foundation, labeled Dogwood, Magnolia, Coastal, Cahaba Lily, Oyster, and Gulf Sand, are arranged on a beige surface—ideal for sampling foundation shades.
$8

Sample Set - Liquid Foundation

Find your shade
Toups & Co Sample Set - Mineral Foundation
$7

Sample Set - Mineral Foundation

Find your shade
Two small round containers of Toups and Co Organics Sample - Flawless Face Primer are displayed, one open and one closed, on a tan textured surface. The closed container is labeled PRIMER for smooth makeup application.
 
$3

Sample - Flawless Face Primer

Try Before You Buy
 
A jar of tallow balm infused with frankincense essential oil.
 
 All-Time Best-Seller
$52

Frankincense Face Balm

Elevated moisture
 
Toups & Co Clean Contour Kit
$95 $106

Complete Contour Set

Fewer decisions, better results
 

free U.S.shipping over $100

organic, clean ingredients

handcrafted in coastal alabama