Save 10% on every reorder
Free shipping on every subscription order
Cancel or skip deliveries anytime
Never run out of your essentials
Your first order ships at the sale price shown. Recurring orders are 10% off the regular price, with free shipping.
BENEFITS
Four buildable, nature-inspired shades that meet you in all of your moods.
Just like the fruits and florals they’re named after, these lip balms add a pop of color and boost of hydration where something is missing.
Whatever style season you’re in, this collection has a shade to complete your look, from barely-there to bold.
Tulip — A feminine, fresh pink that’s girly but grown up. Think bright Spring tulips, rosy cheeks, and classic pink blush.
Cherry — Your bold red lip for confident days, a night on the town, or a romanticized night in. With buildable color, you can make it subtle or sultry.
Maple — An earthy, everyday brown that’s warm and sophisticated. Reminiscent of late Fall foliage, but versatile enough for all-season wear.
Rosy — The perfect red-brown blend of Cherry and Maple that’s not too bold for a no-makeup look, but deep enough to feel “done up.” (This is the original shade, but with an improved formula and packaging).
Grass-Fed Tallow, Beeswax, Organic Castor Seed Oil*, Natural Tocopherol (Vitamin E).; [+/- ] May Contain: Non-Nano Zinc Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470)
*certified organic
Grass-Fed Tallow, Beeswax, Organic Castor Seed Oil*, Natural Tocopherol (Vitamin E).; [+/- ] May Contain: Non-Nano Zinc Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470)
*certified organic
Grass-Fed Tallow, Beeswax, Organic Castor Seed Oil*, Natural Tocopherol (Vitamin E).; [+/- ] May Contain: Non-Nano Zinc Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470)
*certified organic
Grass-Fed Tallow, Beeswax, Organic Castor Seed Oil*, Natural Tocopherol (Vitamin E).; [+/- ] May Contain: Non-Nano Zinc Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470)
*certified organic
Not all tallow is created equal, so we put ours to the test. In third-party testing, Toups scored higher across the nutrient content that makes it worth using in the first place:
Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.
Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.
Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.
Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.
Overall rating: 4.4955754 / 5 from 791 reviews.
Nature's Palette Tinted Lip Balm offers a range of buildable, nature-inspired shades that provide hydration and a natural flush. Customers appreciate its moisturizing properties, smooth application, and clean ingredients, though opinions on size vary.
Review topics: [].
"I will start by saying I have used multiple products for years and have always been very satisfied with my purchases. But this last purchase I did not receive the tinted lip balm, in its place was the liquid foundation that I don’t wear and was way to dark for me even if I wanted to. I reached out through the email provided on website but never received a reply."
"I buy all my lip products from here. My favorite chap stick, lip stick, gloss, and now tint. I remember trying the original tinted balm, and it was not my favorite, but the updated version is great. I got rosy which was improved off of the original color, and the color shows up so much more and is also so much more moisturizing. I also really like the updated tube. I have olive skin and the rosy looks great on me. I think it adds a nice natural flush."
"This lip balm is glorious! I love how smooth it applies and how beautiful the color is. The hydration is amazing as well. These are very high quality and I am so impressed! I had to buy one for my sisters and my mom."
"The new formula - 2026 - is too color-saturated. More like a sheer to medium coverage lipstick. Needs lipliner. The previous formula was absolutely perfect, looked so much more natural, just like healthy lips. I ordered the Rosy color since Toups said it was closest to the old color. It's not close at all. Please bring back the old one!"
"I purchased "Rosy". It goes on smoothly and the color lasts a long time. I love that you can layer it for a richer look, or apply once for a more subtle look. With a single application, the color looks very natural, just enhanced. Love it!"
"My daughter and I love this lip balm. It’s nice to have a pop-up color with the moisture to keep our lips from drying out. Highly recommend and will be buying more! And trying more colors thanks Toups & Co for another great product!"
"I have been looking for a truly clean tinted lip balm that really gives color instead of just a hint, and this is it! I LOVE LOVE these! Just need one in a berry color now, please Toups! :D"
"I have both Rose and Tulip. I thought I'd like Rose better, but Tulip is my favorite. A natural flush without being too pink- just the right hint of tint. Rose is more nude/neutral on me. I wish they lasted a bit longer, but I love the natural formula. It is a balm, after all and not a lipstick. I'll go for Cherry next!"
"I only ever buy Toups and Co now and recommend it to all of my friends (and random people who ask what I'm using). I really like to give this as a gift around Christmas time - my mom, sister, friends and niece have all gotten at least one. Also, it's so clean I don't worry when my one year old boy accidentally eats some while trying to smear it over his lips. Sometimes it doesn't matter how high up you put things..."
"I grabbed one of these lip balms just to get up to free shipping and was pleasantly surprised by how much I like it. I have the cherry tint and it’s a perfect in between for when you want a decent amount of color but do not want to deal with lipstick or your lips are just needing a bit more hydration than usual. I’m now back to try a couple more colors. I wish they made a sample kit the way they do for the foundation both to try the colors out but also so I could have a bigger variety with bolder shades to wear on special occasions."
