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Your lips are a clean canvas — add tint, not toxins. It’s 2-in-1 lip care: 100% grass-fed tallow softens and conditions, while mineral-based pigment adds long-lasting color.
Four buildable, nature-inspired shades that meet you in all of your moods.
Just like the fruits and florals they’re named after, these lip balms add a pop of color and boost of hydration where something is missing.
Whatever style season you’re in, this collection has a shade to complete your look, from barely-there to bold.
Tulip — A feminine, fresh pink that’s girly but grown up. Think bright Spring tulips, rosy cheeks, and classic pink blush.
Cherry — Your bold red lip for confident days, a night on the town, or a romanticized night in. With buildable color, you can make it subtle or sultry.
Maple — An earthy, everyday brown that’s warm and sophisticated. Reminiscent of late Fall foliage, but versatile enough for all-season wear.
Rosy — The perfect red-brown blend of Cherry and Maple that’s not too bold for a no-makeup look, but deep enough to feel “done up.” (This is the original shade, but with an improved formula and packaging).
How to use
Uncap.
Apply.
Smile.
Ingredients
100% grass-fed tallow,
Beeswax,
Organic Castor Oil,
Natural Tocopherol (Vitamin E),
[+/- ] May Contain: Non-Nano Zinc Oxide, Iron Oxides (CI 77491, CI 77492, CI 77449, CI 77499), Carmine (CI 75470)
NO SYNTHETICS, PRESERVATIVES, SULFATES OR PARABENS
handmade in small batches
INGREDIENT TRANSPARENCY
Packaged in 100% recyclable paperboard
female founded and family run
SAFE FOR SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS
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Real Reviews from Real Customers
Overall rating: 4.4917045 / 5 from 663 reviews.
AI Generated Review Summary
Nature's Palette Tinted Lip Balm offers a range of buildable, nature-inspired shades that provide hydration and a natural flush. Customers appreciate its moisturizing properties, smooth application, and clean ingredients, though opinions on size vary.
Summary topics
Moisturization: 5%
Hydrating Properties: 13%
Tint: 15%
Color: 50%
Shade: 4%
Review topics: [].
Review highlights
"It moisturizes my lips beautifully and the tint is just perfect!" — Kelsey F.
"Love the way this lip balm has a subtle tint and moisturizes!" — Kelley B.
"This is one of my absolute favorite products, the color is beautiful and feels good on the lips." — Lora J.
Reviews
Feels so good on my lips!
"I love the feel of this and the clean formula. I have the cherry and he maple. I will definitely order tulips rosy now as well. I highly recommend this if you want a clean product with a soft smooth feel and mild color."
— Angela F. (5/5)
Tinted Lip Balm got an upgrade!
"I appreciate so many things about the new tinted lip balm: -one coat actually has impact! I purchased the shade Cherry, a darker brick red. In the past the skinny white tube had almost zero color on me. Do a second coat and you add some real color to your lips. -there appears to be more product. -the packaging is sturdier One slight con is it does have a teeny tiny bit of grit to it but I’ve noticed with natural/clean lip products that is normal. Overall it is creamy and applies very smoothly. I appreciate Toups and Co for upgrading this product. I truly believe they listen to their customers and are always seeking to improve the product."
— Olivia T. (5/5)
Soft and pretty! Not sticky at all.
"I have the lip balm in cherry and maple. The picture is the cherry color. I love the way they feel on my lips! They are soft and smooth and not sticky. The color is somewhat buildable, but don’t expect lipstick coverage. I am a natural gal with pale lips. These add just the right amount of color and a little shine. It is perfect for a polished look on natural 50+ aging skin and gray hair. I am going to order the rosy today, and one for my daughter too. I love that these are mostly clean products."
— C F. (5/5)
Loooove it!!
"To start with, I'm so very happy with how it stayed on! I will admit, I did have to reapply after about 6+ hours but that was durring a busy day AND it survived deep dish veggie pizza! I got the shade Cherry and it seriously looks like I just ate a bowl of dark cherries that stained my lips. Like every makeup product I've tried so far from Toups, I am once again so very happy to know that it works, looks good, and is made with GOOD ingredients!!"
— Autumn (5/5)
A must for busy mamas!
"Wow just wow. I got Rosy and love it. The color is subtle and beautiful. The tint and tallow moisture wears for hours and hours too. Perfect lip care for a busy, minimal makeup wearing mama!! I already use and love 5 other products from Toups and will be adding this one to my forever list."
— Elle (5/5)
LOVE these!
"I started with Rosie and loved it so much that I purchased all 4 colors! The perfect amount of tinted color and amazing hydration! My lips feel soft and hydrated and the colors are beautiful!"
— Nicole B. (5/5)
My new fav lip balm!
"I’m all about a good tinted lip balm. One of my tried & the fav brands have a tinted balm that I’ve been using for the longest, but it wasn’t one I absolutely loved. The tint wasn’t my ideal hue & the texture could use some work. But then I tried this one & I AM SOLD— it’s perfect. From the shade to the texture 🤩 can’t wait to try different shades. Thank you!!!"
— Almary B. (5/5)
Amazing!
"I love the flawless look of the primer, foundation and blush! It looks so natural for an almost 60 year old! I've never really worn make-up daily but because of this flawless look I wear almost daily now!"
— Rene D. (5/5)
Tinted lip balm
"The balm is moisturizing and has a good feel to it but the color does not show up when you apply it to your lips. I was disappointed by the lack of color and felt that it was not consistent with the amount of color shown in the demos. I would not buy it again for this price."
— Jennifer M. (3/5)
My second time buying!
"I originally got this tinted lip balm in shade "Rosy" from my mom a few years ago and I recently ran out. Had to get another! Perfect for lips/blush. Heck, even works as eye shadow if you really wanted to! Thanks Toups&Co!"
Save 20% on every reorder
