Rosy tinted lip balm
"Love the rosy tinted lip balm. Goes on smooth, does not dry out my lips. When I wear no makeup, I can put this on lips for subtle color and it’s perfect or I use after lunch when my initial lipstick color fades."
Tinted Lip Balm
$18.00
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BENEFITS
- 100% grass-fed tallow
- Mineral-based shades
- Buildable color
- Goes on smooth
- Doesn't fade
- Lip conditioning
Ingredients
Maple
Grass-Fed Tallow, Beeswax, Organic Castor Seed Oil*, Natural Tocopherol (Vitamin E).; [+/- ] May Contain: Non-Nano Zinc Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470)
*certified organic
Rosy
Grass-Fed Tallow, Beeswax, Organic Castor Seed Oil*, Natural Tocopherol (Vitamin E).; [+/- ] May Contain: Non-Nano Zinc Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470)
*certified organic
Tulip
Grass-Fed Tallow, Beeswax, Organic Castor Seed Oil*, Natural Tocopherol (Vitamin E).; [+/- ] May Contain: Non-Nano Zinc Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470)
*certified organic
Cherry
Grass-Fed Tallow, Beeswax, Organic Castor Seed Oil*, Natural Tocopherol (Vitamin E).; [+/- ] May Contain: Non-Nano Zinc Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470)
*certified organic
The Most Nutrient-Dense Tallow on the Market, Confirmed.
Not all tallow is created equal, so we put ours to the test. In third-party testing, Toups scored higher across the nutrient content that makes it worth using in the first place:
- 2.5× the measured omega-3 fatty acids
- Nearly 2× the measured retinol
- Nearly 2× the measured vitamin E
- 60% more stearic acid
- 6.5× the beta-carotene
Based on laboratory analysis of one sample of each product, July 2026. Results apply only to the samples tested. Fatty-acid comparisons are percentages of total fatty acids. Compositional testing does not establish clinical skin benefits or shelf life.
The Tenants of Toups
After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values).
Every Ingredient Earns Its Place
Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.
Designed In-Home, Made In-House
Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.
Non-Toxic Is Not Enough
Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.
Legal Doesn’t Mean Safe
Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.
Real Reviews from Real Customers
Overall rating: 4.492021 / 5 from 752 reviews.
AI Generated Review Summary
Nature's Palette Tinted Lip Balm offers a range of buildable, nature-inspired shades that provide hydration and a natural flush. Customers appreciate its moisturizing properties, smooth application, and clean ingredients, though opinions on size vary.
Summary topics
- Moisturization (5%): It was reported by customers that this lip balm provides great moisturization for chapped lips.
- Hydrating Properties (13%): Customers expressed satisfaction with the lip balm, praising its hydrating properties and smooth application.
- Tint (15%): Many customers loved the tint of this lip tint, describing it as perfect and great for everyday wear.
- Color (50%): Many customers pointed out that they love the color of the lip balm and find it perfect.
- Shade (4%): Customers expressed appreciation for the perfect shade of the lip balm, mentioning it multiple times in their reviews.
Review topics: [].
Review highlights
- "It moisturizes my lips beautifully and the tint is just perfect!" —
- "Love the way this lip balm has a subtle tint and moisturizes!" —
- "This is one of my absolute favorite products, the color is beautiful and feels good on the lips." —
Reviews
Mixed feelings
"I ordered both Tulip and Rosy. I am not sure if I got a bad batch of Tulip, but I cannot get the color to really show (whether I am doing a swatch on my hand or on my lips). However, the color Rosy is beautiful and exactly what I was looking for in a tinted lip balm."
feels good, minimal color
"This feels nice like a chapstick, but is not nearly as colorful as it appears in the video. It is subtle color that doesn't last at all. I feel like it is overpriced for colored chapstick, but it does feel nice and has a hint of color."
Tulip Lip Stick
"This is my first time ordering from the company. I ordered the lipstick in tulip color. I honestly don’t know how the models are displaying dark lip colors. I have put on 4 applications and there is not a lip color at all on my lips. There is very, very slight hint of pink with some shine. With that said, I do feel the lipstick is very hydrating and nourishing, but if your looking for a lip tint or dark color you won’t get it with this lipstick color. I gave it a 3 because of its hydration."
Perfect!
"I am obsessed with this lip balm. I’ve tried other natural tinted lip balms, and I feel like they dry out faster than the non tinted versions. This lip balm solved that problem! Perfectly moisturizing and still adds a great pop of color. Highly recommend!"
My new favorite lip product!
"It feels just like the toups lipstick, which I love, but because it’s a tinted balm, it just adds some healthy color to my face and looks like my lips instead of like I’m wearing lipstick. I will be repurchasing as soon as I I’m close to running out because I don’t want to be without it!"
I absolutely love this balm,
"I absolutely love this balm, love the texture, color, and hydration. Can't wait to try other products"
Loving the Maple!
"I loved the previous T&C tinted lip balm and constantly wished for more colors. I was thrilled when they were released. I always bought the tinted balm in bulk so I still have a couple of the original left to last me through the next few months, but I just had to try the Maple shade. I love it so much! They sent an email this morning predicting it will sell out this fall and I totally agree. Any woman who looks good in autumn colors needs this subtle brown tint."
Disappointed in products
"My lip balms all arrived melted. I was so upset. I am attaching photos for your review. Thank you for you attention to my concern"
A Must Have!
"I was on the fence if the color would actually work or not, but have dry lips so thought I’d try it. I got maple and the difference the color makes is incredible! It takes a light make up look and makes it look so put together! Going to try rosy next. I don’t leave the house without it!"