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This best-selling mascara isn’t your grandma’s DIY formula—it’s been tested (and loved) by thousands of discerning beauty lovers who care as much about performance as they do about what goes on their skin. The result? A clean, high-impact dry mascara that delivers length, volume, and definition—without compromise. The drier formula grips lashes on contact, offering more control, less smudging, and a soft, fluttery finish that builds beautifully without clumping.
Thoughtfully formulated, endlessly effective—no wonder it’s a fan favorite.
How to use
Place the mascara brush at the root of your lashes and then move repeatedly left to right for maximum coverage.
To naturally boost volume, coat your lashes with light powder, like mineral makeup or eye shadow, before applying mascara
NO SYNTHETICS, PRESERVATIVES, SULFATES OR PARABENS
handmade in small batches
INGREDIENT TRANSPARENCY
Packaged in 100% recyclable paperboard
female founded and family run
SAFE FOR SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS
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Real Reviews from Real Customers
Overall rating: 3.9281998 / 5 from 961 reviews.
AI Generated Review Summary
This mascara offers a clean, high-impact dry formula that provides length, volume, and definition without clumping. Customers appreciate its smooth, luscious feel, clean ingredients, and natural, dramatic look. The pleasant smell and beautiful color add to its appeal, though some find the wand difficult to use and the tube size and price less satisfactory.
Summary topics
Dry Formula: 5%
Clean Ingredients: 8%
Lash Buildability: 12%
Natural Look: 12%
Product Smell: 8%
Review topics: [].
Review highlights
"And I feel good knowing it not only looks great but also nourishes my lashes!" — Greer
"It smells amazing, doesn't smudge, and NO ITCHY EYES!" — aimee e.
"Toups and Co mascara gives me gorgeous lashes and is easily buildable without clumping for a more dramatic look." — aimee e.
Reviews
Weightless
"I'm not huge into makeup, mostly because I just can't be bothered to spend the time. But this mascara feels absolutely weightless and doesn't clump like the others that claim superiority. This mascara is subtle- perfect for my preference. Looks natural and comes off cleanly. Have used limitedly, and by no means a make-up guru, but very must like this product. At this time, anticipate buying again and again."
— Brittani J. (5/5)
The Best Mascara There Is. Seriously!
"Prior to trying Toups Mascara, I had been a loyal Cli***que Mascara user. For several years now, all mascaras made my eyes burn and I quit wearing any. I switched hoping against hope that Toups would work--and it did!!! For almost 4 years now, Toups has kept my eyes looking and feeling good. I am so thankful for a natural option. My teen daughters starting stealing my mascara, and now they're Toups fans as well."
— Anna J. (5/5)
Disappointed.
"The mascara was not sealed and was dried out. Tried applying 3 coats but couldn’t tell I had any on! Ended up using the mascara I already had on hand. Should have contacted you immediately, but hubby has had some heart issues."
— Diane C. (1/5)
Wanted to love it…
"I was really hopeful for this mascara. Sadly, I can’t wear it. Within minutes my eyes burn and water so badly I can’t keep it on. If you’re not super sensitive, this would probably be great mascara for you. It just doesn’t work for me."
— Mandi F. (2/5)
Love Long Lash Mascara
"I am always hesitant to try new mascara's because my eyes seem very sensitive to different formulas. I also always seemed to have issues with mascara flaking off or getting into my eyes which irritated them. I have been looking for a clean mascara for a LOOOOOONG time! I LOVED this mascara! You can immediately tell with the first application how great this product is. It glides on extremely smoothly and I have been very happy with its performance. THANK YOU for making this product!"
— Jen O. (5/5)
A great, clean option!
"I really enjoyed using the Long Lashes Mascara and appreciate the philosophy behind it. Something that is applied so close to the eyes should be made with safe, high-quality ingredients, and that's one of the reasons I felt comfortable trying this product. Before using it, I read one of Toups & Co. 's blog posts that shared tips for maximizing length and volume. I'm glad I did because those techniques made a noticeable difference in my results. Without the tips, I don't think my lashes would have looked nearly as long or full. Once I learned the proper application method, I was very happy with the look it created. My only drawback was the size of the tube. It is fairly small and didn't last me very long—probably only about one to two months with regular use. However, that's not enough to keep me from purchasing it again. In fact, moving forward, I'll likely order two or three at a time so I always have a backup on hand. Overall, I think this is a great mascara for anyone looking for a cleaner, safer option without sacrificing results. The application tips were incredibly helpful, and the finished look made it worth adding to my routine."
— Kierra (5/5)
Go-to mascara
"I love this mascara. It may not waterproof or totally smudge proof, but I can trade wiping my eyes throughout the day for the clean ingredients. The wand works well for my eyelashes, and I love the dark brown. Worth it!"
— J (5/5)
Needs improvement.
"I like this mascara for the clean ingredients but I have it shedding under my eyes every day giving not a great look by the end of the day. I would love to see Toups improve this because I love their other products!"
— Jackie (3/5)
Mascara
"I'm not sure how long this will last, as it seems empty. I can't order this again because I can't afford it. I was so excited to get this, but disappointed."
— MaryLou E. (2/5)
Mascara too small
"The amount of mascara for the price is way too small. I first thought it was a sample."
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