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BENEFITS
Unlike other mineral makeup formulas, we leave out irritating ingredients like bismuth oxychloride—a common filler known for causing skin irritation. If you’ve had bad experiences with mineral makeup, it’s likely because of this pesky ingredient. Our formula, focused on whole, clean ingredients, nourishes your skin over time—improving its condition as you wear it. Plus, it shields from pollution and provides a flawless, long-lasting finish that won’t clog pores.
Find Your Perfect Match:
Fair: For very light complexions with red/pink undertones
Light: For light complexions with warm-fair to light-medium skin tones
Light-Beige: For light to medium skin tones
NEW 10g Large Light-Beige: For light to medium skin tones
Light-Medium: For medium skin tones
Medium: For medium tones with an olive complexion
Sand-Beige: For tan medium tones
Tan-Beige: For tan olive skin tones
Caramel: For deeper tan tones
Toffee: For tan to deep tones
Cocoa: For deeper brown tones
Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.
Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.
Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.
Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.
Overall rating: 4.571006 / 5 from 338 reviews.
This mineral makeup offers a range of shades to match various skin tones, featuring clean and nourishing ingredients. Customers appreciate its lightweight, non-toxic formula, which provides a flawless, natural finish. The product is praised for its great coverage, mineral powder quality, and ability to make skin look flawless without a noticeable smell.
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"I'm very pale with a cool undertone and I loved their shade Fair in the mineral foundation! It matches my skin very well- it doesn't look orange at all. The coverage is buldable id say it's light to medium coverage. It sits nice on my skin, not dry looking at all!"
"I had been looking for a makeup that didn’t have all the toxic stuff the “big named” makeups have. This was my second purchase as the first color choice did not match very well. I’m happy with my new color and it looks very natural on me."
"I like the size and packaging of the container. It’s small enough to travel with. I also like the clean ingredients. I will definitely purchase again."
"Good coverage. I have to mix with light medium to get the right tone. But looks amazing."
"This is the best clean makeup. I love how it feels on my skin and that I'm not putting chemicals on my face."
"Great powder foundation. I use it alone or on top of the liquid foundation for a nice powder finish. It feels great and is good on my sensitive skin."
"Everything I have ordered I love! I have no skin irritations! I love how my skin is so soft. I am using the frankincense tallow. Love it,!"
"I love the Toups and Co Organics Mineral Makeup powder! I use it to finish my foundation, or all by itself when I need a quick cover up."
"I have been using the powder for nearly a year, sparingly so it will last long, and it is my favorite makeup item! It goes on smooth and light, just a light layer and that all I need!"
"Feels like nothing is on my face and gives a great coverage. I wanted a clean makeup that was in powder form that covered well, this is for sure my new go to. I am excited to use more of their products. ALSO, THEIR CUSTOMER SERVICE IS ABSOLUTELY AMAZING!!!"
