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["10% Off","_upsell_mineral-makeup-brush","cosmetics","makeup","makeup mineral makeup","organic makeup","powder foundation","powder makeup"]
Unlike other mineral makeup formulas, we leave out irritating ingredients like bismuth oxychloride—a common filler known for causing skin irritation. If you’ve had bad experiences with mineral makeup, it’s likely because of this pesky ingredient. Our formula, focused on whole, clean ingredients, nourishes your skin over time—improving its condition as you wear it. Plus, it offers natural SPF protection, shields from pollution, and provides a flawless, long-lasting finish that won’t clog pores.
Find Your Perfect Match:
Fair: For very light complexions with red/pink undertones
Light: For light complexions with warm-fair to light-medium skin tones
Light-Beige: For light to medium skin tones
NEW 10g Large Light-Beige: For light to medium skin tones
Light-Medium: For medium skin tones
Medium: For medium tones with an olive complexion
Sand-Beige: For tan medium tones
Tan-Beige: For tan olive skin tones
Caramel: For deeper tan tones
Toffee: For tan to deep tones
Cocoa: For deeper brown tones
How to use
Tap a bit of powder into the cap.
Using our foundation brush, apply a small amount of foundation powder to your face in circular motions.
Allow the first layer to set for a few seconds, then apply as many “layers” as needed in the same like-manner as before until your desired color is achieved
Ingredients
Mica,
Non-nano Zinc-Oxide,
Non-nano Titanium Oxide,
Magnesium Stearate,
Iron Oxides
NO SYNTHETICS, PRESERVATIVES, SULFATES OR PARABENS
handmade in small batches
INGREDIENT TRANSPARENCY
Packaged in 100% recyclable paperboard
female founded and family run
SAFE FOR SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS
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Real Reviews from Real Customers
Overall rating: 4.544586 / 5 from 314 reviews.
AI Generated Review Summary
This mineral makeup offers a range of shades to match various skin tones, featuring clean and nourishing ingredients. Customers appreciate its lightweight, non-toxic formula, which provides a flawless, natural finish. The product is praised for its great coverage, mineral powder quality, and ability to make skin look flawless without a noticeable smell.
Summary topics
Shade Matching: 5%
Ingredient Quality: 7%
Skin Feel: 12%
Product Finish: 6%
Coverage Quality: 33%
Review topics: [].
Review highlights
"I absolutely love their mineral makeup- my skin looks fresh and light." — Veronica D.
"This mineral makeup actually leaves my skin feeling healthier and it covers the redness so well!" — aimee e.
"I really love it , it looks very smooth on my skin and the color is great and feels really smooth." — Cindy D.
Reviews
Amazing coverage & feel
"The best mineral foundation I have ever worn! Somehow it gives me great coverage without feeling "caked on" and actually leaves my skin feeling smooth, moisturized, and not shiny! Already recommended it to my friends."
— Emese B. (5/5)
Light and natural
"I really like this mineral makeup. It is light and it also has good coverage for uneven skin tone. You can brush on a little bit for a very natural look or layer on more for an evening look."
— Amy T. (5/5)
Great mineral makeup!
"I really like this mineral makeup. I also use the foundation and set the foundation with the mineral makeup powder. Love it!"
— Ashley H. (5/5)
Good coverage, but color is way too light
"This makeup actually has great coverage. However, the shade is far too light for my skin. I'm a light to fair skinned shade in every foundation I've ever tried. I even went with a shade darker than what I thought I needed, and it's one to two shades too light!! I don't know what system is being used, but I'm at my winter skin shade still and I can't use this foundation with how light the shade is. I'm disappointed that I spent so much money on this foundation and can't utilize it. I also can't afford to buy a new shade and guess if it will work out or not! What a shame!!!"
— Kara (3/5)
Easy, clean makeup!
"In my 40’s my skin has changed and I love how this mineral makeup doesn’t sit in my lines and creases. Goes on super smooth and is very buildable. I feel like I’m not wearing any makeup. Super long lasting throughout a full workday. Love it so much and will definitely be purchasing again. I love everything I’ve tried from Toups and Co!!"
— Alison D. (5/5)
"I love the coverage, but ordered the wrong color. But, I add a little of the bronzer and it is perfect."
— Deborah (5/5)
Not for me
"I could not use it as intended. The packaging was nice, though"
— Heather P. (2/5)
Made the switch, glad I did!
"I recently decided to make my first purchase and so happy I did! The quality is amazing and the fact that it is organic makes me want to buy more! I had to leave BM due to declining quality and customer service. Very grateful for Toups & Co!!! Thank You 😊"
— Tory S. (5/5)
"Love this mineral powder! It is so light and you feel so good putting it on knowing its organic."
— Naomi (5/5)
This mineral foundation is great!
"This mineral foundation is great! I love the coverage and how it makes your skin look."
Save 10% on every reorder
