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Shape, fill, and define with a smooth, buildable formula, featuring a slanted tip and built-in brush for easy, natural-looking brows in three versatile shades
This nourishing brow pencil shapes, fills, and defines with a buttery-smooth formula made from whole, healthy ingredients like castor oil to support natural hair growth and carnauba wax to tame unruly brows.
With a slanted tip for precise, effortless application and a built-in brush for blending and volume, it’s an easy addition to any routine—adding fullness, shape, and a polished finish in just a few strokes. Available in three natural shades to match and enhance your unique brow tone.
How to use
Twist the pencil to reveal just enough product for precise application.
Use light, hair-like strokes to fill and shape brows for a natural finish.
Flip to the built-in brush to blend and groom brows into place.
NO SYNTHETICS, PRESERVATIVES, SULFATES OR PARABENS
handmade in small batches
INGREDIENT TRANSPARENCY
Packaged in 100% recyclable paperboard
female founded and family run
SAFE FOR SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS
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Real Reviews from Real Customers
Overall rating: 4.5559106 / 5 from 313 reviews.
AI Generated Review Summary
This brow pencil offers a smooth, natural application with a buttery-smooth formula that enhances brow fullness and shape. Customers appreciate its natural ingredients, perfect shade match, and the ease of blending and volume it provides.
Summary topics
Natural Lines (3%): It was highlighted by customers that this brow liner is great and all natural, making it a popular choice.
Color Accuracy (34%): A substantial number of customers pointed out that the color of the pencil is great and spot on.
Shade Match (4%): It was noted by customers that the shade of the product is perfect and matches their natural brow color.
Deep Taupe Shade (5%): Customers raved about the deep taupe, praising its perfect match for their brows.
Smooth Texture (3%): Customers raved about the texture of this brow product, praising its smoothness and ease of application.
Review topics: [].
Review highlights
"Absolute best colour on my brows- looks so natural and is non-pore clogging and acne safe!" — ashley
"I finally found a color to subtly enhance my super light eyebrows!" — Sara C.
"I love the applicator, glide, and color!" — Nori
Reviews
Perfect shade for me
"I would like to thank one of the woman who gave a review on this eye brow pencil and sent in her picture to show it. It was the perfect shade for me and I appreciate customers like Kyleigh D. for doing this. Most eye brow pencils come in black brown or reddish brown but this color soft taupe is unique. So I do recommend it."
— Sue T. (5/5)
Best brow makeup for me
"This product is perfect for me. I’m almost 72 and therefore have some thinning of previously thick brows. The deep brown pencil is hands down the most natural look for my skin tones. It is easy to use too! A few light strokes, and I’m out the door."
— Karen P. (5/5)
Love it!
"I used to use the Anastasia brow pencil but since have researched chemicals. I love this Toups brow pencil! I’m a natural red head with fair skin and blue eyes and the Taupe looks perfect for me! It stays angled and stays well! Have rebought many times"
— Leigh E. (5/5)
LOVE
"Love this brow pencil! It goes on super easy, blends well and matches my brow color perfectly. This is a product I use everyday, so knowing there’s nothing toxic in here is so wonderful."
— Annalise H. (5/5)
Great addition to my routine
"It is exactly what I was looking for. Glides smoothly and healthy! Double win"
— Sonia U. (5/5)
Brow Pencil
"Nice product & easy to use❤️"
— Jane L. (5/5)
Looks great
"Brow pencil looks natural a is a great color, easy to use plus healthy, it’s a win win"
— Melanie B. (5/5)
Smooth application
"Healthy, safe ingredients. Glides on smoothly. Blendable. Wipes away gently with Seabuckthorn Cleansing Oil."
— Amy (5/5)
Brow Pencil
"I am thoroughly pleased with the brow liner. Easy to apply and great coverage."
— LaDonna A. (4/5)
Great brow pencil
"I like the color and especially the brush at the other end. Shape of brow pencil is perfect"
Save 10% on every reorder
