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Celebrating 10 Years in Business!

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Toups & Co non-toxic Flawless Face Primer sample.
textured-photo-of-nontoxic-face-primer-on-brown-surface
Toups & Co non-toxic Flawless Face Primer sample.
textured-photo-of-nontoxic-face-primer-on-brown-surface

Sample - Flawless Face Primer

$3.00

Enjoy a sample of our luxurious Flawless Face Primer without committing to an entire bottle.
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FREE SHIPPING OVER $100

SAMPLES ARE FINAL SALE

BENEFITS

  • hydrates and nourishes skin
  • works with any foundation
  • doesn’t dry or feel oily
  • non-comedogenic
  • humidity-proof
  • antioxidant-rich
Pairs well with
Six small round containers from the Toups and Co Organics Sample Set - Liquid Foundation, labeled Wicker, Praline, Brulee, Sea Oats, Dune, and Pecan, are arranged on a beige surface—ideal for sampling foundation shades.

Sample Set - Liquid Foundation

$8

Toups & Co non-toxic mineral foundation samples in Sand-Beige, Tan-Beige, Medium.

Sample Set - Mineral Foundation

$7

A bottle of Toups and Co Organics Flawless Face Primer, a hydrating primer suitable for all skin types, rests among green aloe vera leaves against a dark background.

Nourish, prep, and perfect. Your skin’s new favorite primer.

This best-selling Flawless Face Primer is now in an easy to try sample set. It is packed with antioxidants and works for all skin types. Powered by aloe vera leaf juice, it hydrates and nourishes while toning the skin for a velvety smooth, silk-like layer that evens out skin tone. Infused with organic botanicals, it shrinks pores, absorbs quickly, and leaves skin feeling soft and smooth—never oily or dry. Humidity-proof and antioxidant-rich, it creates the perfect basecoat that lasts all day, working seamlessly with any foundation.

How to use
  1. Apply a thin coat to your face with fingertips, a makeup sponge, or a makeup brush.
  2. Give the primer a minute to settle before applying liquid or mineral foundation.
  3. You should notice a difference in ease of application and in the overall appearance of your foundation look.

May be used as a moisturizer.

Pairs well with
Six small round containers from the Toups and Co Organics Sample Set - Liquid Foundation, labeled Wicker, Praline, Brulee, Sea Oats, Dune, and Pecan, are arranged on a beige surface—ideal for sampling foundation shades.

Sample Set - Liquid Foundation

$8

Toups & Co non-toxic mineral foundation samples in Sand-Beige, Tan-Beige, Medium.

Sample Set - Mineral Foundation

$7

Ingredients

Filtered Water, Organic Aloe Vera Juice, *Organic Jojoba Oil, Squalane, Glycerin, Silica, Rice Starch, Tocopherol (Vitamin E), Candelilla Wax, Green Tea Leaf Extract, Organic Rosehip Seed Oil, *Organic Oregano Leaf Extract, *Organic Thymus Thyme Extract, Cinnamon Bark Extract, *Organic Rosemary Leaf Extract, *Organic Lavender Flower Extract, *Organic Goldenseal Root Extract
*certified organic

The Tenets of Toups

After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values). 
An open jar of cream held in the palm of a hand.

Every Ingredient Earns Its Place

Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.

Line drawing of a barn with a windmill.

Designed In-Home, Made In-House

Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.

Blue butterfly icon.

Non-Toxic Is Not Enough 

Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.

Dropper bottle with a checkmark icon.

Legal Doesn’t Mean Safe

Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.

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Real Reviews from Real Customers

Overall rating: 4.364865 / 5 from 148 reviews.

AI Generated Review Summary

The Flawless Face Primer nourishes and hydrates the skin, creating a smooth and silky base. It evens out skin tone and shrinks pores, working seamlessly with any foundation. The sample size is generous, allowing for a good trial before purchasing the full size.

Summary topics

  • Product Ingredients (8%): Customers appreciated the great ingredients of the product, which was mentioned multiple times in the reviews.
  • Product Feel (21%): Many customers pointed out that the product feels soft, smooth, and great on the skin. (100% agreement)
  • Skin Appearance (11%): Customers raved about how this product made their skin look great and feel soft on their skin.
  • Product Looks (7%): Customers expressed satisfaction with how the product made their skin look great, soft, light, and beautiful.
  • Foundation Compatibility (12%): Customers raved about the foundation, saying it held the foundation on well and made their skin look smooth.

Review topics: [].

Review highlights

  • "Your face will feel awesome all day and it makes the foundation apply flawlessly." — Stephanie H.
  • "A very good primer that makes your face feel silky smooth before putting on foundation." — Bridget W.
  • "The ingredients looks better than any ive seen and it smells good, not like petroleum like others." — Vicki

Reviews

Great Primer

"I feel so happy to be applying your products on my skin. To be able to give my skin safe and beautiful ingredients, and see improvements in just less than a week!! Even my daughter noticed! I’ll be slowly replacing all my skin care with Toups. Great job!! Thank you p. s. s."

— Pamela S. (5/5)

Face Renewal

"Absolutely love this product and have shared my find with family and friends. I've already ordered trial sizes for my daughter, along with the foundation samples. This primer works very well with your foundation and I love how it sinks into your skin, instead of sitting on the surface and becoming oily. Will buy again. Very pleased customer."

— Lisa S. (5/5)

Love this primer!

"This primer goes on so nicely and helps the foundation appear smooth and flawless."

— Suanne K. (5/5)

"Small amount but enough to test to see if it will work out for me."

— Riley (5/5)

"I think I love it. The ingredients looks better than any ive seen and it smells good, not like petroleum like others. The coverage is good. Looks and feels natural. So far so good ❤️"

— Vicki (5/5)

Silky smooth

"This is a very nice silky smooth face primer. I let it absorb in for a few minutes before applying my foundation. It's not greasy feeling, and it does keep my foundation looking fresh. I ordered the sample first and now I'll order the full size."

— Audrey B. (5/5)

Brow pencil is hard to

"Brow pencil is hard to put on. I have to press pretty hard"

— jodi l. (5/5)

"Love the primer. Gets my skin ready for the foundation. Smooth going on."

— Donna (5/5)

Smoooth

"Great texture"

— Jann S. (5/5)

Great product but pricey

"I love this primer. So smooth, makes my skin feel silky. Too pricey tho."

— Marlen G. (4/5)

Q&A

free U.S.shipping over $100

organic, clean ingredients

handcrafted in coastal alabama