Best Sellers
Meet our tried and true line-up of clean beauty favorites.
We Put Our Tallow to the Test
In third party testing of vitamin content against a competitor tallow, Toups measured higher in retinol, beta-carotene, and vitamin E.
New to Non-Toxic?
Our bundles are where non-toxic testimonies are found.
As seen in
Ancestral Formulas
Made for Modern People
We use the same ingredients as our great-grandparents, but with modern application and science-driven formulas.
The Tenants of Toups
After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values).
Every Ingredient Earns Its Place
Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.
Designed In-Home, Made In-House
Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.
Non-Toxic Is Not Enough
Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.
Legal Doesn’t Mean Safe
Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.
Reviews from Real Customers