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Shop the Pre-Black Friday Sale

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An assortment of Toups and Co. makeup products, including lipsticks, powders, creams, and serums, arranged among evergreen sprigs and dried citrus slices.
Toups and Co. cosmetics including lipsticks, face primer, foundation, an eyeshadow palette, and jars of cream, arranged among evergreen branches and dried orange slices.

BLACK FRIDAY CAME EARLY

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Sitewide Sale

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Black Friday Savings

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Three rectangular bottles of Toups and Co Organics Liquid Foundation in different shades are stacked horizontally against a simple, neutral background, showcasing their seamless coverage—ideal for sensitive skin.
20% Off
$40 $50

Liquid Foundation

Buildable Coverage
 
Close-up product photo of a three-shade eyeshadow palette displayed on a clean grey seamless background, showcasing versatile eyeshadow colors and a modern beauty aesthetic.
 
 30% Off
$26.60 $38

Natural Eye Makeup Palette

2 colorways
 
A blue jar of Toups and Co Organics Frankincense Face Balm, a nourishing tallow moisturizer for reducing redness, 2 oz. (60 ml), is shown against a plain light gray background.
 
 20% Off
$41.60 $52

Frankincense Face Balm

Elevated moisture
 
Toups Merry & Bright Set

Our Seasonal Favorites.Your Best Gift Idea.

Extra 10% Off Sets

Merry & Bright Gift Set:
$109 Value, Now $88.20

Product photography featuring two mascara tubes displayed on a clean grey seamless background, showcasing a sleek beauty cosmetic presentation.
 
 20% Off
$20.80 $26

Long Lash Mascara

Volumizing
 
 
 20% Off
$41.60 $52

Warm Vanilla Body Butter

full-body hydration
 
A blue tube of Toups and Co Organics Natural Extra-Strength Deodorant, cap off and placed beside it, is displayed on a neutral background.
 
 20% Off
$16 $20

Natural Extra-Strength Deodorant

Aluminum-Free, With Baking Soda
A blue tube of Toups and Co Organics Natural Deodorant is shown with its cap removed and placed beside it on a neutral background.
 
 20% Off
$16 $20

Natural Deodorant

No Baking Soda
Four labeled glass bottles of Toups and Co Organics Facial Tonic in assorted pastel hues are arranged on a white surface against a minimal background, highlighting their infusion of organic herbs for a revitalizing herbal mist experience.
30% Off
$19.60 $28

Facial Tonic

Balancing
Three blue tubes of Toups and Co Organics Tallow Lip Love lip balm, one open to display the product, arranged on a plain beige background.
20% Off
$4.80 $6

Tallow Lip Love

Bye Bye Dry
A bottle of Toups and Co Organics Flawless Face Primer with a pump dispenser rests on a neutral surface.
 
 20% Off
$41.60 $52

Flawless Face Primer

Smooth Base
 
Four Toups & Co non-toxic cheek tints displayed against a clean grey seamless background. The minimalist product image highlights versatile cream makeup designed for an effortless, natural makeup look.
30% Off
$25.20 $36

Cream Cheek Tint

For a glowy finish
 
A glass jar of Toups and Co Organics Tallow Balm - Vanilla + Almond, made with nourishing grass-fed tallow, sits with the lid off to reveal the creamy balm inside, inviting you to experience ultimate skin hydration against a plain background.
20% Off
$25.60 $32

Tallow Balm - Vanilla + Almond

Cupcake Scent
A 4 oz (120 ml) brown glass bottle of Toups and Co Organics Seabuckthorn Cleansing Oil, featuring a black dropper cap, is displayed against a plain gray background. This nourishing cleanser gently purifies the skin and removes makeup, helping maintain your skin’s natural balance.
 
 20% Off
$30.40 $38

Seabuckthorn Cleansing Oil

Removes Makeup
A brown glass dropper bottle labeled “Glow Serum” from Toups and Co Organics, made with vitamin-rich oils for radiant skin, is set against a plain gray background. The label clearly displays the list of ingredients.
 
 20% Off
$72 $90

Glow Serum

Hydration for All
 
A 1 oz frosted glass dropper bottle labeled Toups and Co Organics Reparative Serum, topped with a gold cap and white bulb, holds a luxurious anti-aging serum formulated with bakuchiol to help prevent wrinkles.
 
 20% Off
$78.40 $98

Reparative Serum

Nature’s Retinol
 
Clean, loose mineral foundation powder made with skin-loving, non-toxic ingredients. Buildable coverage that lets your natural skin shine through — no fillers, no fragrance, no compromise.
30% Off
$36.40 $52

Mineral Makeup

Buildable
 
Merry & Bright Set
 
 20% Off
now: $88.20 was: $98 (value: $109)

Merry & Bright Set

Lip + Body
 
The Toups and Co Organics Essential Facial Set includes a blue jar of frankincense tallow balm, a clear bottle of brighten tonic for radiant, clear skin, and a rectangular black activated charcoal face soap bar, all displayed on a neutral background.
25% Off
now: $72.90 was: $81 (value: $99)

Essential Facial Set

Heal your skin
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Toups and Co Organics’ Skincare Starter Set—featuring face balm, cleansing oil, clear tonic, and glow serum—appears in a row against a neutral background, highlighting these nontoxic clean beauty essentials.
 
 25% Off
now: $156.60 was: $174 (value: $208)

Complete Facial Set

Start here
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The Tenets of Toups

After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values). 
An open jar of cream held in the palm of a hand.

Every Ingredient Earns Its Place

Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.

Line drawing of a barn with a windmill.

Designed In-Home, Made In-House

Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.

Blue butterfly icon.

Non-Toxic Is Not Enough 

Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.

Dropper bottle with a checkmark icon.

Legal Doesn’t Mean Safe

Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.

Reviews from Real Customers

20,000+ 5-star reviews

free U.S.shipping over $100

organic, clean ingredients

handcrafted in coastal alabama