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Black Friday is Here: Up to 40% Off Sitewide

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Toups Black Friday Deals
Black Friday Deals

The Wait Is Over.

Black Friday Is Here.

Up to 40% off site-wide now while supplies last. Get ahead on gifts or stock up on your non-toxic favorites.

Shop Up to 40% Off

Extra 10% Off Gift Sets

Made With Care. 
Gifted With Intention.

From one mom to another: the best gifts are made by a family, for families. Save an extra 10% on all sets now through December 6.

Shop Gift Sets

Black Friday

30% Off

Four Toups & Co non-toxic cheek tints displayed against a clean grey seamless background. The minimalist product image highlights versatile cream makeup designed for an effortless, natural makeup look.
30% Off
$25.20 $36

Cream Cheek Tint

For a glowy finish
 
Clean, loose mineral foundation powder made with skin-loving, non-toxic ingredients. Buildable coverage that lets your natural skin shine through — no fillers, no fragrance, no compromise.
30% Off
$36.40 $52

Mineral Makeup

Buildable
 
Close-up product photo of a three-shade eyeshadow palette displayed on a clean grey seamless background, showcasing versatile eyeshadow colors and a modern beauty aesthetic.
 
 30% Off
$26.60 $38

Natural Eye Makeup Palette

2 colorways
 
Toups Merry & Bright Set

Our Seasonal Favorites.Your Best Gift Idea.

Extra 10% Off Sets

Merry & Bright Gift Set:
$109 Value, Now $88.20

Twelve round, richly pigmented Toups and Co Organics Natural Eyeshadow Singles, each labeled with names in various shades, are arranged in rows on a tan background. This magnetic eyeshadow palette allows you to customize your look with clean, single pans for effortless, vibrant color every time.
30% Off
$10.50 $15

Natural Eyeshadow Singles

Highly pigmented
 
Toups & Co non-toxic eyeliner pencils, sharpened tips crossed
 
 30% Off
$19.60 $28

Natural Eyeliner

Goes on smooth
 
Toups & Co Organics non-toxic highlighter compact, lid open showing shade
 
 30% Off
$26.60 $38

Highlighter

Powder Formula
Four labeled glass bottles of Toups and Co Organics Facial Tonic in assorted pastel hues are arranged on a white surface against a minimal background, highlighting their infusion of organic herbs for a revitalizing herbal mist experience.
30% Off
$19.60 $28

Facial Tonic

Balancing
A small open tin of Toups and Co Organics Ultra Hydrating Salve rests on a plain white surface, revealing the pale, deeply moisturizing salve inside—an ideal choice for any all-natural skincare routine.
 
 30% Off
$26.60 $38

Ultra Hydrating Salve

For Dry Skin
 
A glass jar of Toups and Co Organics Sun Balm with an open white lid, filled with white balm, rests on a neutral background, highlighting this natural sun balm formulated with non-nano zinc oxide.
 
 30% Off
$24.50 $35

Sun Balm

Sun-Safe
 
An upright white tube of the Toups and Co Organics Sun Stick is displayed with its cap beside it on a plain beige background, delivering effective sun protection and nourishing skincare.
 
 30% Off
$23.80 $34

Sun Stick

Goes on smooth
 
A brown plastic bottle labeled Toups and Co Organics Men’s Body Wash, 12 fl oz, with a black cap, is set against a plain light gray background, showcasing this sulfate-free body wash formulated for men.
 
 30% Off
$16.80 $24

Men's Body Wash

Simple + safe
 
A brown glass bottle of Toups and Co Organics Beard Oil, formulated to promote beard growth and moisturize facial hair, is set against a simple gray background. The black dropper cap provides an elegant accent to this must-have grooming product.
 
 30% Off
$23.80 $34

Beard Oil

Soothe + nourish
 
A round bar of white men’s shave soap, crafted as a natural shaving soap, is displayed in front of its light blue box packaging labeled Men’s Shave Soap by Toups and Co Organics.
 
 30% Off
$13.30 $19

Men's Shave Soap

Smoother shaves
 
A Toups and Co Organics Men’s Shave Brush, featuring a light wooden handle and soft, two-toned bristles, stands upright against a plain gray background.
 
 30% Off
$8.40 $12

Men's Shave Brush
 
Toups & Co Nephrite Gua Sha
 
 30% Off
$54.60 $78

Nephrite Gua Sha

Drain + Detox
 
Two make brushes with two shades of Toups & Co's non-toxic mineral foundation on them.
 
 30% Off
$22.40 $32

Foundation Brush

Smooth application
 
The Toups and Co Organics Dry Brush, featuring a round wooden body, light sisal bristles, and an easy-grip knob handle for effective dry brushing and lymphatic drainage, is displayed upright against a neutral background.
 
 30% Off
$12.60 $18

Dry Brush

Detoxifying
 
Toups & Co Mask Brush
 
 30% Off
$16.80 $24

Mask Brush

Soft bristles
 
Toups & Co non-toxic precision eye makeup brush with white handle
 
 30% Off
$16.80 $24

Eyeshadow Brush

precise application
 
white-pottery-bowl-for-mixing-face-masks-displayed-on-brown-background
30% Off
$22.40 $32

Clay Mask Bowl

Mix in style
 

Black Friday

20% Off

Three blue tubes of Toups and Co Organics Tallow Lip Love lip balm, one open to display the product, arranged on a plain beige background.
20% Off
$4.80 $6

Tallow Lip Love

Bye Bye Dry
Three rectangular bottles of Toups and Co Organics Liquid Foundation in different shades are stacked horizontally against a simple, neutral background, showcasing their seamless coverage—ideal for sensitive skin.
20% Off
$40 $50

Liquid Foundation

Buildable Coverage
 
Toups & Co non-toxic concealers photographed open and closed on a soft grey seamless background, showcasing the creamy complexion product and sleek black packaging. Clean, minimalist product photography for natural makeup and everyday beauty.
20% Off
$25.60 $32

Concealer

Amazing coverage
 
Toups Essential Facial Set

Our Non-Toxic Essentials.Your Best Gift Idea.

Extra 10% Off Sets

Essential Facial Gift Set:
$99 Value, Now $72.90

A bottle of Toups and Co Organics Flawless Face Primer with a pump dispenser rests on a neutral surface.
 
 20% Off
$41.60 $52

Flawless Face Primer

Smooth Base
 
Open Toups & Co pressed mineral blush compacts with mirror.
20% Off
$22.40 $28

Natural Pressed Blush

Adds Warmth
 
Toups & Co clean lipstick bullets in red, rose, and berry shades with caps removed
20% Off
$25.60 $32

Nourishing Lipstick

With cocoa butter
 
Toups & Co non-toxic lip gloss tubes in clear, shimmer, and rose shades, caps off
20% Off
$22.40 $28

Organic Lip Gloss

Moisturizing
 
Toups & Co non-toxic brow pencils in Soft Taupe, Deep Taupe, and Deep Brown with spoolie brush
 
 20% Off
$22.40 $28

Brow Pencil

Buttery smooth
 
Toups & Co bronzer compacts photographed open and closed on a clean grey seamless background, showcasing the bronzer formula and classic black packaging. A minimalist beauty product image highlighting natural-looking complexion makeup.
 
 20% Off
$30.40 $38

Bronzer

Contoured perfection
Two small open Cream Luminizer Pots by Toups and Co Organics, labeled Champagne (right) and Rose Gold (left), sit on a tan surface with black lids beside them—made with non-toxic ingredients for a natural-looking glow.
20% Off
$25.60 $32

Cream Luminizer Pot

Cream Formula
 
A glass jar of Toups and Co Organics Tallow Balm - Vanilla + Almond, made with nourishing grass-fed tallow, sits with the lid off to reveal the creamy balm inside, inviting you to experience ultimate skin hydration against a plain background.
20% Off
$25.60 $32

Tallow Balm - Vanilla + Almond

Cupcake Scent
A glass jar of Toups and Co Organics Tallow Balm - Unscented (2 oz) sits with its lid off to the side, revealing the creamy balm made from grass-fed tallow inside, set against a simple beige background—a natural moisturizer ideal for sensitive skin.
20% Off
$25.60 $32

Tallow Balm - Unscented

Soothe Problem Areas
A glass jar of Toups and Co Organics Tallow Balm - Original, 2 oz, with the lid off, shows rich moisture for dry sensitive skin on a plain light background.
 
 20% Off
$25.60 $32

Tallow Balm - Original

Supple + Smooth
Open jar of Toups and Co Organics Tallow Balm - Sweet Girl, 2 oz (60 ml), with a white lid resting beside it on a neutral background—ideal for providing natural skin nourishment and deep hydration.
 
 20% Off
$25.60 $32

Tallow Balm - Sweet Girl

Bestselling Scent
A brown glass dropper bottle labeled “Glow Serum” from Toups and Co Organics, made with vitamin-rich oils for radiant skin, is set against a plain gray background. The label clearly displays the list of ingredients.
 
 20% Off
$72 $90

Glow Serum

Hydration for All
 
A 1 oz frosted glass dropper bottle labeled Toups and Co Organics Reparative Serum, topped with a gold cap and white bulb, holds a luxurious anti-aging serum formulated with bakuchiol to help prevent wrinkles.
 
 20% Off
$78.40 $98

Reparative Serum

Nature’s Retinol
 
A dark blue dropper bottle labeled Toups and Co Organics Vitamin C Serum, 1oz stands upright against a plain beige background, highlighting its antioxidant formula designed to brighten dull skin.
 
 20% Off
$88 $110

Vitamin C Serum

Brightening
 
Four 4oz bottles of Toups and Co Organics Organic Body Oil with pump tops in citrus, vanilla almond, blue tansy, and blossom scents, arranged in a row against a neutral background. This lightweight Organic Body Oil nourishes your skin while supporting its natural balance.
 
 20% Off
$41.60 $52

Organic Body Oil

Lightweight Hydration
A box labeled Toups and Co Organics Activated Charcoal Face Bar, made with grass-fed tallow and activated bamboo charcoal, sits on a dark stone platform against a plain background.
 
 20% Off
$15.20 $19

Activated Charcoal Face Bar

Gently exfoliates
 
A green box labeled Toups and Co Organics Lavender Tallow Bar rests atop a lavender-colored bar of soap made with grass-fed tallow, set against a neutral background to showcase this natural dry skin solution.
 
 20% Off
$15.20 $19

Lavender Tallow Bar

Calming
 
A gray box labeled Toups and Co Organics Everything Bar rests atop an off-white bar made with organic coconut oil, all set against a neutral background.
 
 20% Off
$15.20 $19

Everything Bar

For hair, skin, and body
 
A box labeled "French Green Clay Soap" from Toups and Co Organics rests atop an unwrapped bar of soap against a neutral background, emphasizing its natural skincare benefits and gentle acne control properties.
 
 20% Off
$15.20 $19

French Green Clay Soap

Great for acne
 
A box labeled "Vanilla Peppermint Exfoliating Body Bar" by Toups and Co Organics rests on top of an unwrapped brown soap bar against a plain background.
 
 20% Off
$15.20 $19

Vanilla Peppermint Exfoliating Body Bar

Warm Holiday Exclusive
 
Four white bottles of Toups and Co Organics Body Wash are neatly arranged in a row, each featuring a unique scent: Unscented, Citrus, Blossom, and Eucalyptus + Lavender. Specially formulated for sensitive skin, this hormone-safe and restorative body wash offers a gentle yet luxurious cleansing experience.
20% Off
$19.20 $24

Body Wash

soft lather
A white bottle labeled Toups and Co Organics Baby Wash + Shampoo, featuring non-toxic ingredients, stands upright against a plain gray background.
 
 20% Off
$16 $20

Baby Wash + Shampoo

gentle lather
 
A small glass jar labeled Toups and Co Organics Baby Balm, celebrated for its gentle diaper rash and eczema relief, sits on a plain beige background with the lid resting at an angle to show the white balm inside.
 
 20% Off
$25.60 $32

Baby Balm

Moisturizes + protects
A white tube labeled Hydrating Tallow Stick from Toups and Co Organics, made with nourishing grass-fed tallow, stands upright with its cap placed nearby on a plain light gray background.
 
 20% Off
$30.40 $38

Hydrating Tallow Stick

Customer favorite
 
A 2 oz open jar of Toups and Co Organics Resurfacing Mask, formulated with anti-aging blue algae extract, is displayed against a simple light background.
 
 20% Off
$46.40 $58

Resurfacing Mask

Get the Glow
 
A clear jar labeled Toups and Co Organics Glow Face Mask (2oz) with a white lid, partially open to reveal pink powder inside, is set against a plain light background—ideal for anyone looking for a detoxifying clay mask designed for acne-prone skin.
 
 20% Off
$38.40 $48

Glow Face Mask

A much-needed detox for every skin type
 
A small glass jar labeled "Magnesium Balm" from Toups and Co Organics with a white lid rests on a neutral background.
 
 20% Off
$28.80 $36

Magnesium Balm

Pain Relief For Mind + Body
 
Two jars of Toups and Co Organics Dry Shampoo, one for light hair and one for dark hair, each with 2 oz of product. Ideal for a quick scalp refresh, this dry shampoo effectively absorbs oil to help your hair look and feel clean between washes.
20% Off
$24 $30

Dry Shampoo

Best Seller!

Black Friday

10% Off

A blue jar of Toups and Co Organics Frankincense Face Balm, a nourishing tallow moisturizer for reducing redness, 2 oz. (60 ml), is shown against a plain light gray background.
 
 10% Off
$46.80 $52

Frankincense Face Balm

Elevated moisture
 
Product photography featuring two mascara tubes displayed on a clean grey seamless background, showcasing a sleek beauty cosmetic presentation.
 
 10% Off
$23.40 $26

Long Lash Mascara

Volumizing
 
A blue tube of Toups and Co Organics Natural Extra-Strength Deodorant, cap off and placed beside it, is displayed on a neutral background.
 
 10% Off
$18 $20

Natural Extra-Strength Deodorant

Aluminum-Free, With Baking Soda
Toups Sets

Our Best-Sellers.Your Best Gift Idea.

Extra 10% Off Sets

Complete Makeup Gift Set:
$174 Value, Now $117.90

A blue tube of Toups and Co Organics Natural Deodorant is shown with its cap removed and placed beside it on a neutral background.
 
 10% Off
$18 $20

Natural Deodorant

No Baking Soda
A 4 oz (120 ml) brown glass bottle of Toups and Co Organics Seabuckthorn Cleansing Oil, featuring a black dropper cap, is displayed against a plain gray background. This nourishing cleanser gently purifies the skin and removes makeup, helping maintain your skin’s natural balance.
 
 10% Off
$34.20 $38

Seabuckthorn Cleansing Oil

Removes Makeup
Tinted Lip Balm - Toups & Co.
10% Off
$16.20 $18

Tinted Lip Balm
 
A 7 oz (198 g) glass jar of Toups and Co Organics Body Polish with a white lid is shown on a neutral beige surface.
 
 10% Off
$46.80 $52

Body Polish

Your everything shower
 
 
 10% Off
$46.80 $52

Warm Vanilla Body Butter

full-body hydration
 

Black Friday

Extra 10% Off Sets

Toups and Co Organics’ Skincare Starter Set—featuring face balm, cleansing oil, clear tonic, and glow serum—appears in a row against a neutral background, highlighting these nontoxic clean beauty essentials.
 
 25% Off
now: $156.60 was: $174 (value: $208)

Complete Facial Set

Start here
The Toups and Co Organics Essential Facial Set includes a blue jar of frankincense tallow balm, a clear bottle of brighten tonic for radiant, clear skin, and a rectangular black activated charcoal face soap bar, all displayed on a neutral background.
26% Off
now: $72.90 was: $81 (value: $99)

Essential Facial Set

Heal your skin
Shop
Toups & Co bronzer, cheek tint, and concealer photographed together on a clean grey seamless background, showcasing a versatile collection of complexion and cheek makeup essentials.
 
 19% Off
now: $85.50 was: $95 (value: $106)

Complete Contour Set

Fewer decisions, better results
Five products from the Toups and Co Organics Complete Makeup Set—face primer, liquid foundation, blush tinted lip balm, and mascara with an open wand—are arranged on a flat surface.
32% Off
now: $117.90 was: $131 (value: $174)

Complete Makeup Set

Face, Lashes, Lips
Merry & Bright Set
 
 19% Off
now: $88.20 was: $98 (value: $109)

Merry & Bright Set

Lip + Body
 
Toups & Co Restorative Gift Set
 
 27% Off
now: $152.10 was: $169 (value: $208)

Mature Skin Set

Lasting beauty
 
Tinted Lip Balm - Toups & Co.
 
 25% Off
now: $54 was: $60 (value: $72)

Tinted Lip Balm Set
 
A white bottle from the Toups and Co Organics Baby Essentials Set, ideal for sensitive skin, stands beside an open container from the same set against a plain gray background.
 
 26% Off
now: $38.70 was: $43 (value: $52)

Baby Essentials Set

moisturizing + gentle
 
Toups & Co Frankincense Face Balm + Charcoal Soap Set
 
 26% Off
now: $52.20 was: $58 (value: $71)

Clear Skin Set

Power couple
 
Toups & Co Ultimate Tallow Balm Set
 
 43% Off
now: $105.30 was: $117 (value: $186)

The Tallow Collection

Whipped Tallow
Three products from Toups and Co Organics’ Non Toxic Starter Set—a box labeled Activated Charcoal Face Bar, a stick of Natural Deodorant, and an open jar of Unscented Tallow Balm—are displayed on a neutral background.
 
 19% Off
now: $57.60 was: $64 (value: $71)

Non Toxic Starter Set

New to natural? STart here
Three Toups and Co Organics Clean Serum Set bottles with droppers are displayed side by side on a neutral background, featuring labels for Reparative Serum, Vitamin C Serum, and Glow Serum.
 
 19% Off
now: $241.20 was: $268 (value: $298)

Clean Serum Set

SERUM TRIO
 
The Toups and Co Organics Clean Hair Set, featuring dry shampoo for both light and dark hair, is displayed beside a large makeup brush on a neutral background—ideal for oil-absorbing freshness and a gentle scalp detox.
27% Off
now: $36 was: $40 (value: $49)

Clean Hair Set

Easy peasy
Three Men’s Non Toxic Essentials from Toups and Co Organics—frankincense face balm, men’s body wash, and natural deodorant—are displayed against a plain gray background.
 
 19% Off
now: $77.40 was: $86 (value: $96)

Men’s Non Toxic Essentials

DOES NOT DISRUPT HORMONES
Men's Basics Bundle | Toups & Co.
 
 19% Off
now: $87.30 was: $97 (value: $108)

Men's Basics Bundle

Look, Smell, Feel Good
Toups & Co Mini Frankincense Face Balm + Mini Activated Charcoal Face Bar Sample Set
 
 28% Off
now: $26.10 was: $29 (value: $36)

Travel Clear Skin Set

SMALL BUT MIGHTY
 
Notify Me When Available
Toups & Co Mini Balm Set
 
 26% Off
now: $40.50 was: $45 (value: $55)

Travel Tallow Set

Best Seller
 
The Men’s Grooming Set by Toups and Co Organics, featuring a brush, round soap bar, a brown bottle of body wash, and a dropper bottle of beard oil—all branded with Toups and Co Organics—is arranged on a neutral background, ideal for natural men’s grooming and skincare routines.
 
 19% Off
now: $72 was: $80 (value: $89)

Men’s Grooming Set

Multi-functional products
 

The Tenets of Toups

After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values). 
An open jar of cream held in the palm of a hand.

Every Ingredient Earns Its Place

Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.

Line drawing of a barn with a windmill.

Designed In-Home, Made In-House

Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.

Blue butterfly icon.

Non-Toxic Is Not Enough 

Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.

Dropper bottle with a checkmark icon.

Legal Doesn’t Mean Safe

Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.

Reviews from Real Customers

20,000+ 5-star reviews

free U.S.shipping over $100

organic, clean ingredients

handcrafted in coastal alabama