Toups & Co Organics – Toups and Co Organics
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Clean Makeup Toups & Co.
Clean Makeup Toups & Co.

Better Fall Makeup Starts With Your Skin

Healthy, hydrated skin is the real foundation. Every ingredient in your makeup should support that, not just cover it up — that's why ours is formulated to double as skincare.

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Toups & Co Frankincense Balm
Extremely hydrating and nourishing, thanks to natural fatty acids and 100% grass-fed tallow.
SHOP FRANKINCENSE BALM

Best Sellers

Meet our tried and true line-up of clean beauty favorites.

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Three rectangular bottles of Toups and Co Organics Liquid Foundation in different shades are stacked horizontally against a simple, neutral background, showcasing their seamless coverage—ideal for sensitive skin.
New Shades
$50

Liquid Foundation

Full-coverage
 
A blue jar of Toups and Co Organics Frankincense Face Balm, a nourishing tallow moisturizer for reducing redness, 2 oz. (60 ml), is shown against a plain light gray background.
 
 All-Time Best-Seller
$52

Frankincense Face Balm

Elevated moisture
 
A 1 oz frosted glass dropper bottle labeled Toups and Co Organics Reparative Serum, topped with a gold cap and white bulb, holds a luxurious anti-aging serum formulated with bakuchiol to help prevent wrinkles.
 
$98

Reparative Serum

For aging skin
 
Toups & Co clean lipstick bullets in red, rose, and berry shades with caps removed
$32

Nourishing Lipstick

With cocoa butter
 
A bottle of Toups and Co Organics Flawless Face Primer with a pump dispenser rests on a neutral surface.
 
$52

Flawless Face Primer

Super-concentrated
 
Tinted Lip Balm - Toups & Co.
Just Added
$18

Tinted Lip Balm
 
Product photography featuring two mascara tubes displayed on a clean grey seamless background, showcasing a sleek beauty cosmetic presentation.
 
$26

Long Lash Mascara

Volumizing
 
A dark blue dropper bottle labeled Toups and Co Organics Vitamin C Serum, 1oz stands upright against a plain beige background, highlighting its antioxidant formula designed to brighten dull skin.
 
 NEW
$110

Vitamin C Serum

Brightening
 
A brown glass dropper bottle labeled “Glow Serum” from Toups and Co Organics, made with vitamin-rich oils for radiant skin, is set against a plain gray background. The label clearly displays the list of ingredients.
 
$90

Glow Serum

Hydration for All
 
A 4 oz (120 ml) brown glass bottle of Toups and Co Organics Seabuckthorn Cleansing Oil, featuring a black dropper cap, is displayed against a plain gray background. This nourishing cleanser gently purifies the skin and removes makeup, helping maintain your skin’s natural balance.
 
from $38

Seabuckthorn Cleansing Oil

Cleanses + Hydrates
A blue tube of Toups and Co Organics Natural Extra-Strength Deodorant, cap off and placed beside it, is displayed on a neutral background.
 
 new look
$20

Natural Extra-Strength Deodorant

Fights Odor
A blue tube of Toups and Co Organics Natural Deodorant is shown with its cap removed and placed beside it on a neutral background.
 
 new look
$20

Natural Deodorant

No Baking Soda
A glass jar of Toups and Co Organics Tallow Balm - Vanilla + Almond, made with nourishing grass-fed tallow, sits with the lid off to reveal the creamy balm inside, inviting you to experience ultimate skin hydration against a plain background.
from $32

Tallow Balm - Vanilla + Almond

Cupcake Scent
Three blue tubes of Toups and Co Organics Tallow Lip Love lip balm, one open to display the product, arranged on a plain beige background.
new look
$6

Tallow Lip Love

Bye Bye Dry
An upright white tube of the Toups and Co Organics Sun Stick is displayed with its cap beside it on a plain beige background, delivering effective sun protection and nourishing skincare.
 
$34

Sun Stick

Goes on smooth
 
A small glass jar labeled "Magnesium Balm" from Toups and Co Organics with a white lid rests on a neutral background.
 
 NEW
$36

Magnesium Balm

Pain Relief For Mind + Body
 
Toups & Co bronzer, cheek tint, and concealer photographed together on a clean grey seamless background, showcasing a versatile collection of complexion and cheek makeup essentials.
$95 $106

Complete Contour Set

Fewer decisions, better results
 
Toups & Co Natural Ingredients
The Toups Family Farm

Every ingredient earns its place.

Our formulas are simple because less is more when every ingredient adds value.

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New to Non-Toxic?

Our bundles are where non-toxic testimonies are found.

SHOP ALL SETS
Five products from the Toups and Co Organics Complete Makeup Set—face primer, liquid foundation, blush tinted lip balm, and mascara with an open wand—are arranged on a flat surface.
Includes FREE Makeup Bag
$131 $174

Complete Makeup Set

Simple routine
Three products from Toups and Co Organics’ Non Toxic Starter Set—a box labeled Activated Charcoal Face Bar, a stick of Natural Deodorant, and an open jar of Unscented Tallow Balm—are displayed on a neutral background.
 
$64 $71

Non Toxic Starter Set

New to natural? STart here
Three Toups and Co Organics Clean Serum Set bottles with droppers are displayed side by side on a neutral background, featuring labels for Reparative Serum, Vitamin C Serum, and Glow Serum.
 
 Includes FREE Makeup Bag
$268 $298

Clean Serum Set

SERUM TRIO
 
Three Men’s Non Toxic Essentials from Toups and Co Organics—frankincense face balm, men’s body wash, and natural deodorant—are displayed against a plain gray background.
 
$86 $96

Men’s Non Toxic Essentials

DOES NOT DISRUPT HORMONES
Men's Basics Bundle | Toups & Co.
 
 New!
$97 $108

Men's Basics Bundle

Look, Smell, Feel Good
Toups & Co bronzer, cheek tint, and concealer photographed together on a clean grey seamless background, showcasing a versatile collection of complexion and cheek makeup essentials.
$95 $106

Complete Contour Set

Fewer decisions, better results
 

As seen in

Toups & Co Organics family

Ancestral Formulas
Made for Modern People

We use the same ingredients as our great-grandparents, but with modern application and science-driven formulas.

OUR STORY

Our Commitment to Quality

NO SYNTHETICS,
PRESERVATIVES,
SULFATES OR PARABENS

handmade in small batches

INGREDIENT TRANSPARENCY

Packaged in 100% recyclable paperboard

female founded
and family run

SAFE FOR
SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS

Reviews from Real Customers

20,000+ 5-star reviews

free U.S.shipping over $100

organic, clean ingredients

handcrafted in coastal alabama