Highlighter – Toups and Co Organics
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Highlighter

$38.00

This clean, skin-nourishing highlighter delivers a radiant, buildable glow—free of toxins—and doubles as an eyeshadow for effortless, everyday luminosity.

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BENEFITS

  • easy application
  • great coverage
  • brilliant pigmentation
  • non-comedogenic
  • blends well with other products
  • multiple uses
woman-looks-in-mirror-while-applying-nontoxic-makeup-highlighter

Glow naturally. Shine confidently.

This clean, multi-use highlighter adds just the right touch of shimmer to accentuate your features—without the toxic ingredients found in conventional formulas. Infused with skin-loving vitamin E, rosemary, and thyme, it nourishes while it highlights, helping you feel good about your skin today and protect it for tomorrow. A little goes a long way, delivering a radiant glow that doubles beautifully as an eyeshadow.

Brighten, define, and glow—safely and effortlessly.

How to use

  1. Using a brush or your fingertip, apply a small amount to your cheekbones for a natural glow.
  2. Build and blend as needed for your desired level of radiance.
  3. For added dimension, use it as an eyeshadow, or apply to the bridge of your nose and cupid’s bow.

Pairs well with

Liquid Foundation

$50

Bronzer

$38

Ingredients

Organic Oryza Sativa (Rice) Powder*, Mica, Silica, Organic Simmondsia Chinensis (Jojoba) Seed Oil*, Magnesium Stearate, Organic Vitis Vinifera (Grape) Seed Oil*, Tocopherol (Vitamin E), Organic Origanum Vulgare (Oregano) Leaf Extract*, Thymus Vulgaris (Thyme) Extract, Organic Olea Europaea (Olive) Leaf Extract*, Organic Rosmarinus Officinalis (Rosemary) Leaf Extract*, Lavandula Angustifolia (Lavender), Hydrastis Canadensis (Goldenseal) Extract; May Contain/ (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499).

*certified organic

The Tenants of Toups

After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values). 

Every Ingredient Earns Its Place

Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.

Designed In-Home, Made In-House

Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.

Non-Toxic Is Not Enough 

Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.

Legal Doesn’t Mean Safe

Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.

Real Reviews from Real Customers

Overall rating: 4.5 / 5 from 52 reviews.

AI Generated Review Summary

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Review highlights

Reviews

Poor packaging and shipping

"One time I ordered the highlighter everything arrived intact then one time when I was applying it, I went to tap off the loose powder and the entire powder broke. The company did write by giving me a credit so I can buy another one which I did and that was fine.. then I took advantage of the sale over Labor Day in ordered two highlighters. The compact itself was wrapped in bubble wrap, but upon opening it, the powder itself all broke into pieces."

— Linda R. (1/5)

My Go To!

"This is my go to highlighter, I love knowing it’s clean and it gives my the healthy glow I love!!"

— Susan G. (5/5)

Like it

"I like it just fine. But it got busted in shipping."

— Susan G. (5/5)

Love

"Great"

— Christina V. (5/5)

"Love everything"

— Renae (5/5)

Highlighter

"One of the best highlighters I have used to date. It doesn't rub off, blends perfectly and feels as though it treats the skin rather than just hiding the blemishes."

— Evelyn W. (5/5)

So nice to have organic options

"I love having organic options for beauty. This highlighter is a perfect color! It’s a little hard to blend and tends to stand on top of the makeup making it a little too shimmery but you can make it work if you apply very sparingly. Lovely color though."

— Louise H. (4/5)

very shinny

"I know highlighter is supposed to be shinny but I feel like this one was extremely shinny. like Twilight vampire shiny."

— lydia c. (3/5)

Threw it away

"It arrived broken and made a mess on my counter. Even tried to use it while broken, but didn’t see any highlighting at all."

— Kathleen R. (1/5)

multi tasking

"Both work wonderfully on face and also eyes!"

— Rosemary G. (5/5)

Q&A