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Soft skin. Seamless coverage. This skin-loving liquid foundation does more than even out your complexion—it helps improve it, even after you wash it off. Powered by aloe vera leaf juice (our #1 ingredient), soothing herb extracts, and nourishing shea butter, the lightweight formula glides on effortlessly, delivering ample, breathable coverage that won’t clog pores or trigger breakouts. It covers blemishes, helps clear skin, blends easily, and never cakes or settles into fine lines. Ideal for sensitive skin, it wears comfortably all day and layers beautifully with highlighter and bronzer for a natural or contoured finish.
This is foundation that works with your skin—not against it.
How to use
Begin with a makeup primer to prevent creasing
Use one pump and apply with clean hands or a makeup brush.
NO SYNTHETICS, PRESERVATIVES, SULFATES OR PARABENS
handmade in small batches
INGREDIENT TRANSPARENCY
Packaged in 100% recyclable paperboard
female founded and family run
SAFE FOR SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS
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Real Reviews from Real Customers
Overall rating: 4.748695 / 5 from 1341 reviews.
AI Generated Review Summary
This liquid foundation offers smooth, natural feel and seamless coverage, ideal for sensitive skin. It features clean, nourishing ingredients and a wonderful scent, though shade selection may vary among users.
Summary topics
Skin Feel: 17%
Color Match: 12%
Coverage Quality: 29%
Ingredient Quality: 10%
Product Scent: 11%
Review topics: [].
Review highlights
"I am always on the lookout for a good foundation that doesn't clog pores but covers my redness-prone skin well." — Carol W.
"It truly makes my skin feel nourished and adds just enough color for an everyday look" — Meredith G.
"I love the coverage, color and the feel My fav makeup!" — Connie E.
Reviews
I'll Never Use Anything Else!
"Several years ago, I switched to natural skincare and thought it would mean giving up liquid foundation. I have very fair, but uneven skin. I rely on foundation to even out the red. I ordered a sample set of the foundation and was blown away at how well it worked. I love that my makeup can now be as nourishing as the rest of my skincare, and look great at the same time!"
— Anna J. (5/5)
Best foundation I have ever used!
"I originally ordered cala lily shade and exchanged for dogwood. It was a seamless process and I received excellent customer service. I'm a pretty fair skinned 55 year old with well cared for skin. This foundation works wonders without being thick or heavy - I used only a less than pea sized amount for my hole face. Excellent ingredients make it a safer choice, also. Never going to buy another brand!"
— Tracie (5/5)
Did not blend well, and irritated my skin
"First of all, it smelled very weird. Second of all, the “olive” shade looked orange on me, and I have very olive skin. Thirdly, the formula was very difficult to blend and looked patchy. And last but not least, it irritated my skin. After just minutes of having it on, my skin was red and tingly and actually hurt."
— Anonymous (1/5)
The Best foundation!!
"This is the best foundation that I have found. I love that it's clean makeup and goes on smooth. It's a bit on the heavy side, so in the warmer months, I like to mix it with olive squalane oil in the palm of my (clean:) hand to cut the coverage some. That works very well for me. I'm so thankful to have discovered Toups & Co. !!!"
— Kimberly W. (5/5)
This is the perfect foundation!
"I have tried so many foundation makeup! From expensive to drugstore and absolutely nothing compares to Toups and Co foundation!!! It stays put on my face all day! Even in my 60’s, I still have some oily skin and this foundation is THE BEST I have ever used!!! I’m sticking with this one!"
— Laura M. (5/5)
Velvety Foundation
"I have spent the last 3-4 years trying to find a foundation that was #1. looked great on my skin #2. was safe for my skin, #3. would work with maturing skin. I had tried a few and had landed on Prime cosmetics. But then I found Troups in an add on Facebook. I checked out the website and ordered samples of the foundations. I found it to be smooth, creamy, not greasy, pleasant fragrance, and it was fabulous on my skin and best of all organic and gave me the relief of being better for my health."
— Lisa H. (5/5)
Great coverage, color match and
"Great coverage, color match and ingredients! I have tried many high end makeup brands and this coverage works just as well. The fact that it has clean ingredients and is healing as well is a huge plus!"
— Stephanie G. (5/5)
Feels like skincare
"The main element that keeps me coming back to Toups’ liquid foundation, bottle after bottle, is that it feels like skincare on my face - nourishing and smooth. It also smells lovely - no off putting chemical scent. I’m thrilled with the recent shades added, as I’ve been able to find a better match than before."
— Jesse M. (5/5)
Best Organic foundation!
"I’ve used this foundation and other Toups products for 3 years, and they are now absolute staples in my routine! The liquid foundation offers fantastic coverage for everything from acne and redness to dark circles and freckles. Despite the full coverage, it feels incredibly light, natural, and silky while keeping my skin hydrated. Since I shift between light-neutral fair in the winter and a warm golden-pink in the summer, I've found that shades like Sea Oats, Magnolia and Dune are the perfect matches to switch between for my complexion year-round. After 30+ years, my skin has never looked and felt healthier—it’s noticeably more plump and hydrated thanks to these tallow-based products!"
— Nikki H. (5/5)
Finally found a perfect shade for me!
"I got the sample kit a few years ago and was shocked how well on of the colors matched my skin tone (Magnolia at the time). I love this foundation & wear it daily with my other essential Toups products."
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