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Twelve round, richly pigmented Toups and Co Organics Natural Eyeshadow Singles, each labeled with names in various shades, are arranged in rows on a tan background. This magnetic eyeshadow palette allows you to customize your look with clean, single pans for effortless, vibrant color every time.
A close-up of a closed eye with Toups and Co Organics Natural Eyeshadow Singles in shimmery copper shade applied to the lid, highlighting its rich pigmentation.
Close-up of a persons eye with shimmery gold, highly pigmented Natural Eyeshadow Singles by Toups and Co Organics applied to the lid. A label at the bottom reads Gold Rush | Shimmer.
Close-up of a womans eye with smooth skin and defined brow, showcasing Toups and Co Organics Natural Eyeshadow Singles for an effortless everyday look. Corner text: Peach | Shimmer.
Close-up of a closed eye wearing Toups and Co Organics Natural Eyeshadow Singles in smooth, dark grey shimmer. The even, moisturized skin highlights the rich pigmentation for a striking effect.
Close-up of an eye with a well-groomed brow, plum and shimmer eyelid makeup, and precise black eyeliner. Natural Eyeshadow Singles by Toups and Co Organics give a highly pigmented, naturally blended eyeshadow look.
Close-up of an eye, eyebrow, and cheek with smooth, glowing skin wearing Toups and Co Organics Natural Eyeshadow Single in “Iced Mocha | Shimmer.”.
Twelve round, richly pigmented Toups and Co Organics Natural Eyeshadow Singles, each labeled with names in various shades, are arranged in rows on a tan background. This magnetic eyeshadow palette allows you to customize your look with clean, single pans for effortless, vibrant color every time.
A close-up of a closed eye with Toups and Co Organics Natural Eyeshadow Singles in shimmery copper shade applied to the lid, highlighting its rich pigmentation.
Close-up of a persons eye with shimmery gold, highly pigmented Natural Eyeshadow Singles by Toups and Co Organics applied to the lid. A label at the bottom reads Gold Rush | Shimmer.
Close-up of a womans eye with smooth skin and defined brow, showcasing Toups and Co Organics Natural Eyeshadow Singles for an effortless everyday look. Corner text: Peach | Shimmer.
Close-up of a closed eye wearing Toups and Co Organics Natural Eyeshadow Singles in smooth, dark grey shimmer. The even, moisturized skin highlights the rich pigmentation for a striking effect.
Close-up of an eye with a well-groomed brow, plum and shimmer eyelid makeup, and precise black eyeliner. Natural Eyeshadow Singles by Toups and Co Organics give a highly pigmented, naturally blended eyeshadow look.
Close-up of an eye, eyebrow, and cheek with smooth, glowing skin wearing Toups and Co Organics Natural Eyeshadow Single in “Iced Mocha | Shimmer.”.

Natural Eyeshadow Singles

$15.00

Richly pigmented and chemical-free, these nourishing eyeshadow singles deliver smooth, crease-free color that lasts all day. Buy three and get a free trio case!

Color
Flesh
free shipping over $100

BENEFITS

  • applies easily
  • leaves no creases
  • highly pigmented
  • for all skin types
  • talc-free
  • Non-comedogenic

Bold color, zero compromise.

These richly pigmented eyeshadow singles deliver vibrant, all-day wear without a trace of irritation—just clean, skin-nourishing color that glides on effortlessly and blends like a dream.

Formulated without a single synthetic ingredient, each shade is packed with skin-loving nutrients like jojoba oil, rosemary, and magnesium for soft, smooth coverage that won’t crease or fade. Choose from matte or shimmer finishes to create your perfect look, then customize your palette with magnetic singles you can mix, match, and replace with ease.

Matte: Flesh, Cashmere, Bark, Bamboo, Light Pink, Blue Velvet, Camo Green

Shimmer: Iced Mocha, Gold Rush, Antique Penny, Smoke and Diamonds, Smoking Plum, Lavender, Sterling, Golden Olive, Peach

How to use
  1. Gently apply to eyelids with a makeup brush or the tip of your finger.
  2. Blend until you achieve your desired look.

Pairs well with
Toups & Co Long Lash Mascara

Long Lash Mascara

$26

Toups & Co Eyeshadow Brush

Eyeshadow Brush

$24

Ingredients

"While this is a powder, it goes on creamy without creasing or wrinkling skin. Both our shimmer and matte options have all-day staying power."

— Emilie Toups, founder

Organic Oryza Sativa (Rice) Powder*, Mica, Silica, Magnesium Stearate, Organic Vitis Vinifera (Grape) Seed Oil*, Organic Origanum Vulgare (Oregano) Leaf Extract*, Thymus Vulgaris (Thyme) Extract, Organic Olea Europaea (Olive) Leaf Extract*, Organic Rosmarinus Officinalis (Rosemary) Leaf Extract*, Lavandula Angustifolia (Lavender) Flower Extract, Hydrastis Canadensis (Goldenseal) Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil*, Tocopherol (Vitamin E).; [+/- May Contain] Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499).

*certified organic


View our Never List

Our Commitment to Quality

"While this is a powder, it goes on creamy without creasing or wrinkling skin. Both our shimmer and matte options have all-day staying power."

— Emilie Toups, founder

NO SYNTHETICS,
PRESERVATIVES,
SULFATES OR PARABENS

handmade in small batches

INGREDIENT TRANSPARENCY

Packaged in 100% recyclable paperboard

female founded
and family run

SAFE FOR
SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS

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Real Reviews from Real Customers

Overall rating: 4.6826086 / 5 from 230 reviews.

AI Generated Review Summary

Natural Eyeshadow Singles offer vibrant, all-day wear with clean, skin-nourishing ingredients. Customers love the beautiful, highly pigmented colors and excellent coverage, with both matte and shimmer finishes available.

Summary topics

  • Brand Quality (4%): Customers expressed appreciation for the nontoxic aspect of this brand, as it leaves out toxic ingredients.
  • Natural Look (6%): Customers appreciated the natural look of the eye shadow for its shimmery and long-lasting effect.
  • Clean Ingredients (7%): Customers expressed satisfaction with the clean and exceptional ingredients of the product, which was mentioned multiple times in the reviews.
  • Beautiful Colors (51%): A substantial number of customers stated that the color of the product is beautiful and they love it.
  • Shimmer Effect (6%): Customers raved about the perfect shimmer in the eyeshadow, mentioning it multiple times in their reviews.

Review topics: [].

Review highlights

  • "Flush is the perfect neutral color and base to build a nice color scheme" — Shannon F.
  • "really beautiful colors with great coverage and staying power!" — Courtney
  • "Beautiful shade, great color payout, and cleaner ingredients." — Jenna O.

Reviews

Really pretty and love they're non toxic!

"These shades are so pretty and I love that they're non toxic. They don't bother my eyes :)"

— KAYLEE M. (5/5)

Nice, neutral shades.

"I’ve ditched all my old toxic shadows and now use these exclusively. They have a slight creaminess to them which is nice for older skin."

— Mishele S. (5/5)

Blue velvet eyeshadow did not disappoint.

"Since going on the natural/ non Toxic side few years ago I had a hard time to find a blue eyeshadow to acccent. Not Navy but blue to accent using cooper or pinks and this shade fits beautifully to add a suttle hint of blue. Love it!"

— Vanessa C. (5/5)

Great basic

"Great basic shadow and great coverage. I used as a base with other shadows or I was the base by itself."

— Kara C. (5/5)

Great Eyeshadow

"I love this shadow. It goes on smoothly, doesn’t crease and it goes only where you apply it. The best natural one I have tried."

— Kathy G. (5/5)

Great colors

"Does not make my eyes itch and turn red and great colors too"

— Sheryl L. (5/5)

Great eyeshadow!

"This eyeshadow goes on smooth and evenly!"

— Lois M. (5/5)

My eyes are content

"This peach eye shadow…smoothe application, stays in place, and does not irritate my eyes. So grateful!"

— Brenda K. (5/5)

Very accurate colors!

"I decided to purchase a few of the Single Natural Eyeshadows because none of the pre-made palettes offered the exact color combination I was looking for. One thing I really appreciated was how accurately the product photos represented the shades. When the eyeshadows arrived, the colors were exactly what I expected based on the website, which made online shopping much easier and more enjoyable. I wasn't entirely sure what to expect with the packaging, but the singles come in individual plastic holders that keep them protected and organized. I also think Toups & Co. 's magnetic interchangeable palette system is ingenious. It allows for so much flexibility, and I would love to see an option to purchase an empty palette that customers could fill with their own personalized shade combinations. As for performance, I really enjoy the colors and the natural look they create. I do have hooded eyes, so eyeshadow tends to wear and shift throughout the day regardless of the brand. Because of that, I do notice some fading and movement by the end of the day, but I don't consider that unusual for my eye shape. Overall, I've been very happy with these eyeshadows. The color accuracy, quality, and versatility have made them a great addition to my makeup collection. I can see these remaining a staple in my makeup bag for a long time to come."

— Kierra (5/5)

Color doesn’t match picture online

"I ordered this eyeshadow in smoking plum and it looks nothing like the shade advertised on the website. In real life it’s a very cool toned almost muted purple. Had I known this I would not have purchased. The formula is good, I appreciate the ingredients however I am nervous to order any other shades because I’m not sure what I will get in comparison to what is being advertised on the website. I do however greatly appreciate the easy return this company provides."

— Amanda (1/5)

Q&A

free U.S.shipping over $100

organic, clean ingredients

handcrafted in coastal alabama