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Richly pigmented and chemical-free, these nourishing eyeshadow singles deliver smooth, crease-free color that lasts all day. Buy three and get a free trio case!
These richly pigmented eyeshadow singles deliver vibrant, all-day wear without a trace of irritation—just clean, skin-nourishing color that glides on effortlessly and blends like a dream.
Formulated without a single synthetic ingredient, each shade is packed with skin-loving nutrients like jojoba oil, rosemary, and magnesium for soft, smooth coverage that won’t crease or fade. Choose from matte or shimmer finishes to create your perfect look, then customize your palette with magnetic singles you can mix, match, and replace with ease.
Matte: Flesh, Cashmere, Bark, Bamboo, Light Pink, Blue Velvet, Camo Green
Shimmer: Iced Mocha, Gold Rush, Antique Penny, Smoke and Diamonds, Smoking Plum, Lavender, Sterling, Golden Olive, Peach
How to use
Gently apply to eyelids with a makeup brush or the tip of your finger.
"While this is a powder, it goes on creamy without creasing or wrinkling skin. Both our shimmer and matte options have all-day staying power."
— Emilie Toups, founder
NO SYNTHETICS, PRESERVATIVES, SULFATES OR PARABENS
handmade in small batches
INGREDIENT TRANSPARENCY
Packaged in 100% recyclable paperboard
female founded and family run
SAFE FOR SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS
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Real Reviews from Real Customers
Overall rating: 4.668182 / 5 from 220 reviews.
AI Generated Review Summary
Natural Eyeshadow Singles offer vibrant, all-day wear with clean, skin-nourishing ingredients. Customers love the beautiful, highly pigmented colors and excellent coverage, with both matte and shimmer finishes available.
Summary topics
Brand Quality: 4%
Natural Look: 6%
Clean Ingredients: 7%
Beautiful Colors: 51%
Shimmer Effect: 6%
Review topics: [].
Review highlights
"Flush is the perfect neutral color and base to build a nice color scheme" — Shannon F.
"really beautiful colors with great coverage and staying power!" — Courtney
"Beautiful shade, great color payout, and cleaner ingredients." — Jenna O.
Reviews
Very accurate colors!
"I decided to purchase a few of the Single Natural Eyeshadows because none of the pre-made palettes offered the exact color combination I was looking for. One thing I really appreciated was how accurately the product photos represented the shades. When the eyeshadows arrived, the colors were exactly what I expected based on the website, which made online shopping much easier and more enjoyable. I wasn't entirely sure what to expect with the packaging, but the singles come in individual plastic holders that keep them protected and organized. I also think Toups & Co. 's magnetic interchangeable palette system is ingenious. It allows for so much flexibility, and I would love to see an option to purchase an empty palette that customers could fill with their own personalized shade combinations. As for performance, I really enjoy the colors and the natural look they create. I do have hooded eyes, so eyeshadow tends to wear and shift throughout the day regardless of the brand. Because of that, I do notice some fading and movement by the end of the day, but I don't consider that unusual for my eye shape. Overall, I've been very happy with these eyeshadows. The color accuracy, quality, and versatility have made them a great addition to my makeup collection. I can see these remaining a staple in my makeup bag for a long time to come."
— Kierra (5/5)
Color doesn’t match picture online
"I ordered this eyeshadow in smoking plum and it looks nothing like the shade advertised on the website. In real life it’s a very cool toned almost muted purple. Had I known this I would not have purchased. The formula is good, I appreciate the ingredients however I am nervous to order any other shades because I’m not sure what I will get in comparison to what is being advertised on the website. I do however greatly appreciate the easy return this company provides."
— Amanda (1/5)
"They sent me some samples of the foundation but I had to pay $18. 00 for it. I found a color that matched my skin tone but I didn't like it at all. It was really thick and looked "pasty" on my face. Even at being that thick, it still didn't cover my blemishes. You could still see them. I definitely won't be buying any more of this, especially at the prices they charged. I liked e. l. f. foundation better than this and it was a heck of a lot cheaper. I don't care if it doesn't have any "toxins" in it. My face felt like it couldn't breathe with this on."
— Gayle (1/5)
Natural eyeshadow
"I love them! The three shadows go on smooth and last all day."
— Carol P. (5/5)
Great colors!
"Very pleased with these colors! They are very pigmented and last. I've got light tan skin and the antique penny, bark, and iced mocha are all fantastic!"
— Amelia M. (5/5)
"Olive is such s good color"
— Rachel (5/5)
"Great look!"
— Claire (5/5)
Eyeshadow
"Stays on all day. Not creasing. Very good product. Will buy again."
— Desiree G. (4/5)
Lovely!
"Wore my eyeshadows for the first time this weekend… they go on so nicely, light yet maintain their color and don’t fade over the course of a heat-packed sweaty day! Loving the colors. I got a light color (I forget what it was called) which again, doesn’t fade but highlights as I wanted it to. And the olive color was an experiment… and it actually looked lovely w my hazel eyes."
— Courtney T. (5/5)
Pigmented, Stays on, and Perfect Color!
"I got the shade Bark and couldn't be happier with it. It goes on smoothly, blends easily, and compliments my cool/neutral toned skin perfectly!! I also love how build-able it is. And because of that, I'm able to really concentrate it around my lash line almost like an eyeliner. Overall, so happy with it and there's NO talc in it!! Will definitely purchase another shade 🤩😁"
