My first time purchase of
"My first time purchase of your brown eyeliner and I love the texture and smooth application! The wear stays perfect throughout my long day!"
Natural Eyeliner
$19.60
$2830% off
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BENEFITS
- smooth application
- supports eyelash health
- suitable for sensitive eyes
- easy to remove
Liner that loves your skin back.
This smooth-gliding eyeliner is formulated with castor oil for a creamy, gentle application that stays put without irritating sensitive eyes.
Perfect for those seeking clean, non-toxic makeup, it’s made with all-natural, certified organic ingredients you can trust. Easily removed with water or your favorite nighttime oil cleanser, this eyeliner gives you bold, beautiful eyes—without the harmful additives
How to use
Pairs well with
Ingredients
The Tenets of Toups
After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values).
Every Ingredient Earns Its Place
Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.
Designed In-Home, Made In-House
Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.
Non-Toxic Is Not Enough
Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.
Legal Doesn’t Mean Safe
Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.
Real Reviews from Real Customers
Overall rating: 4.2466216 / 5 from 296 reviews.
AI Generated Review Summary
This natural eyeliner offers a smooth, gentle application with non-toxic, organic ingredients, providing vibrant color and lasting wear without irritating sensitive eyes. It is easily removed and well-loved for its clean formulation.
Summary topics
- Eye Irritation (12%): The feedback is varied, with some users loving the non-toxic ingredients while others find it irritating.
- Skin Sensitivity (3%): In general, customers found the eyeliner to be non-tugging on delicate skin.
- Application Smoothness (8%): It was noted by customers that the application of this product is smooth and non-irritating.
- Ingredient Quality (7%): It was reported by customers that they love the ingredients of this eyeliner, finding them non-toxic and non-irritating.
- Color Quality (9%): It was reported by customers that the color of this eyeliner is great, vibrant, and perfect.
Review topics: [].
Review highlights
- "Love the smooth application and clean ingredients!" —
- "Great coverage and easy application, but my favorite feature is it doesn't irritate my eyes!" —
- "Love the non toxic ingredients that do not irritate my eyes!" —
Reviews
Natural eyeliner
"While I love you face cream , the eyeliner does not stay put and if I rub my eyes even alittle ,it shows I don’t like it It’s probably because it doesn’t have chemicals"
Just okay
"Not a very smooth application, does last a long time on"
Love this eyeliner!!
"I developed an allergy to my old store bought eyeliner and had to go through many different bands before I found this one. No allergic reactions. Goes on smooth and stays on! Love it!!"
Love this Eyeliner!
"Love the eyeliner, it goes on smoothly and lasts all day. It doesn't smudge or smear or bother your eyes. I would love this more if didnt have to sharpen pencil and could roll in/out the end."
Best non-toxic eyeliner!
"This is the best non-toxic eyeliner on the market! It is SO pigmented, doesn’t smudge, doesn’t come off. I’ll be using it forever!!"
"Did not work for me, I had itching and some pain below eyes by evening after only 1 use. Will be returning."
Goes on smoothly and stays
"Goes on smoothly and stays on thru the workday. Note that the brown is a dark brown."
I am pleased with this
"I am pleased with this purchase. It doesn't make my eyes burn like eyeliners I've used in the past."
Works well!
"I’m happy with this product!"