"Superb brush and I love that it’s non toxic"
The perfect brush for flawless, clean beauty.
Designed for sensitive skin, this hypoallergenic Foundation Brush ensures smooth, even application with every swipe, creating a flawless base without the worry of harmful residues.
Ideal for those transitioning to clean ingredients, it’s the non-toxic brush your makeup routine deserves—specially crafted to pair beautifully with Toups foundation products for seamless coverage and a flawless finish.
How to use
Pairs well with
The Tenets of Toups
After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values).Every Ingredient Earns Its Place
Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.
Designed In-Home, Made In-House
Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.
Non-Toxic Is Not Enough
Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.
Legal Doesn’t Mean Safe
Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.
Real Reviews from Real Customers
Overall rating: 4.75 / 5 from 72 reviews.
AI Generated Review Summary
This Foundation Brush offers soft yet firm bristles for smooth, even application, ideal for sensitive skin. Customers praise its high quality and hypoallergenic nature, ensuring a clean and residue-free makeup experience.
Summary topics
- Bristle Softness and Cleanliness (12%): It was noted by customers that the bristles on this product are soft yet firm and cleans so easily.
- Product Quality (12%): It was noted by customers that the quality of the product is great and it doesn't shed.
Review topics: [].
Review highlights
- "The bristles are soft yet firm and cleans so easily!" —
- "The bristles are full, soft and gets the job done." —
- "Bristles are soft and I haven’t had one come out yet and it has been a few months of daily use." —
Reviews
Love it!
"Blends the foundation beautifully."
This is a wonderful brush!!
"So far I have only used it for my powder foundation application. When I want less coverage, I moisturize, and let that soak in, then apply powder foundation with this brush. I'm sure it will work equally well with liquid foundation, and I'm considering a second one (for my Toups liquid foundation) to keep one dry. :)"
Best brush I have ever had
"I never applied foundation with a brush until now. I never understood how it could cover so well. Well, I had never had a brush that had such dense bristles before! This brush gives GREAT coverage. I will likely buy a second soon, just to have a back up."
Why did I wait so long to order this??
"I should have ordered this foundation brush months, ok YEARS ago. My old brush was not made for tallow based powder so it held on to so much of the powder. What a waste! Now all the foundation actually makes it onto my face!"
Love your products!
"The Foundation Brush is perfect; well made!"
Perfect make up brush!
"Very high quality and soft! Let's the mineral powder glide on smoothly."
Beautiful Brush!
"Absolutely love this brush! It's soft and feels so silky when applying my liquid foundation. Super happy with this purchase!"
Foundation brush
"This brush was easy to use. I’ve been using it now for a couple of weeks and no hairs have come out of it onto my face so it seems to be well made. Makes make up go on smoothly. I like it."
Samples and brush
"Love the brush. Used on liquid foundation. My sample foundation was spilled all over. Couldn’t use it."