Perfection
"I adore this blush. The color is absolutely perfect on my skin and gives me natural looking color all year long."
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BENEFITS
This multi-use cream cheek tint adds a natural pop of color to cheeks, lips, and eyes with a smooth, blendable formula that melts into skin for a soft, radiant finish—no shimmer, no mystery ingredients, just clean, nourishing color you can feel good about.
Perfect for minimalist routines and on-the-go touch-ups, it delivers long-lasting wear in a compact, easy-to-use container. A little goes a long way, making it your go-to for that fresh, flushed glow—anytime, anywhere.
Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.
Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.
Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.
Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.
Overall rating: 4.6287556 / 5 from 466 reviews.
This cream cheek tint offers a natural pop of color with a smooth, blendable formula that is easy to apply and does not irritate the skin. Customers love its beautiful color, perfect shade, and soft, smooth feel. The product is praised for its effortless application and long-lasting wear, making it ideal for minimalist routines and on-the-go touch-ups.
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"I adore this blush. The color is absolutely perfect on my skin and gives me natural looking color all year long."
"I originally purchased this in Pink Frost; I figured since I was so pale it would be fine. I love the texture but I wanted something that would show up better on my cheeks. The color Blush is perfect for my cheeks. And now I use the pink frost as an eyeshadow."
"The color and everything else about it would be perfect if only it didn’t have glitter. Was so disappointed to see that in the mixture. I am very against any glitter going on my face or shimmer. I am more of a natural look. Unfortunately can’t use and decided to return. So far return process has been easy and great. I have loved a lot of their other products so this is more of a preference that I wish I could have been able to tell more on the images before buying. I don’t like to be wasteful."
"I love that the products are organic, so I don't have to worry about what I'm putting on my skin. The Pink Frost Cream Cheek Tint has become my go to for some beautiful color and a natural glow. I have gotten a lot of compliments on it."
"Love the creaminess of this product. Provides a nice light flush of color!"
"I love all the products that I purchased!!!! Especially the liquid foundation and the Purely Plum Nourishing lipstick is the best lipstick I’ve ever used!!! I’m so thankful that I found Toups & Co!"
"It's the lightest product, almost unbelievably light. You swipe it on, and blending is like magic. The color is very natural. This is probably the most natural blush I've ever tried."
"This is the best blush. It blends flawlessly."
"I found this product to be just a lot of hype and upon actually using it it’s just typical concealer would not recommend for mature skin!"
"Love the ingredients and the natural color"