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Celebrating 10 Years in Business!

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Six small round containers from the Toups and Co Organics Sample Set - Liquid Foundation, labeled Wicker, Praline, Brulee, Sea Oats, Dune, and Pecan, are arranged on a beige surface—ideal for sampling foundation shades.
Six small round containers from the Toups and Co Organics Sample Set - Liquid Foundation, labeled Dogwood, Magnolia, Coastal, Cahaba Lily, Oyster, and Gulf Sand, are arranged on a grey surface—ideal for sampling foundation shades.
Four small round containers from the Toups and Co Organics Sample Set - Liquid Foundation, labeled Maple, Clay, Oak, and Chai are arranged on a beige surface—ideal for sampling foundation shades.
An arm shows swatches of six full coverage shades—Cahaba Lily, Dogwood, Oyster, Magnolia, Gulf Sand, and Coastal—from the Toups and Co Organics Sample Set - Liquid Foundation on a neutral background.
A raised arm displays six swatches—Dune, Sea Oats, Wicker, Pecan, Praline, and Brulee—from the Toups and Co Organics Sample Set - Liquid Foundation. Ideal for discovering your perfect match in this foundation sample kit.
A hand displays four swatches of Toups and Co Organics Liquid Foundation in Chai, Maple, Clay, and Oak on the forearm against a neutral background—ideal for sensitive skin and achieving a natural glow.
Three forearms of varying skin tones display swatches of Toups and Co Organics Liquid Foundation in Brulee, Dune, Coastal, Chai, Maple, and Oak—each shade delivers a natural glow and is gentle for sensitive skin.
Close-up of an older woman with gray hair and smooth skin, wearing Toups and Co Organics Liquid Foundation in Oyster for a natural glow. Text reads, Model is wearing Oyster.
A woman with long dark hair smiles at the camera against a plain backdrop, radiating a natural glow. A label reads: Model is wearing Liquid Foundation by Toups and Co Organics, ideal for sensitive skin.
A woman with medium skin tone smiles, showing even Toups and Co Organics Liquid Foundation application for a natural glow. Text reads, Model is wearing Dune.
A woman with long, wavy black hair smiles at the camera, her natural glow enhanced by Toups and Co Organics Liquid Foundation for sensitive skin. Caption reads: Model is wearing Wicker.
A woman with natural curly hair and a light peach camisole smiles slightly, looking off-camera, her natural glow enhanced. Text reads: Model is wearing Toups and Co Organics Liquid Foundation in Chai.
A woman with smooth, medium-brown skin and straight, dark hair smiles softly at the camera. Text reads: Model is wearing Toups and Co Organics Liquid Foundation in Clay for a natural glow.
Six small round containers from the Toups and Co Organics Sample Set - Liquid Foundation, labeled Wicker, Praline, Brulee, Sea Oats, Dune, and Pecan, are arranged on a beige surface—ideal for sampling foundation shades.
Six small round containers from the Toups and Co Organics Sample Set - Liquid Foundation, labeled Dogwood, Magnolia, Coastal, Cahaba Lily, Oyster, and Gulf Sand, are arranged on a grey surface—ideal for sampling foundation shades.
Four small round containers from the Toups and Co Organics Sample Set - Liquid Foundation, labeled Maple, Clay, Oak, and Chai are arranged on a beige surface—ideal for sampling foundation shades.
An arm shows swatches of six full coverage shades—Cahaba Lily, Dogwood, Oyster, Magnolia, Gulf Sand, and Coastal—from the Toups and Co Organics Sample Set - Liquid Foundation on a neutral background.
A raised arm displays six swatches—Dune, Sea Oats, Wicker, Pecan, Praline, and Brulee—from the Toups and Co Organics Sample Set - Liquid Foundation. Ideal for discovering your perfect match in this foundation sample kit.
A hand displays four swatches of Toups and Co Organics Liquid Foundation in Chai, Maple, Clay, and Oak on the forearm against a neutral background—ideal for sensitive skin and achieving a natural glow.
Three forearms of varying skin tones display swatches of Toups and Co Organics Liquid Foundation in Brulee, Dune, Coastal, Chai, Maple, and Oak—each shade delivers a natural glow and is gentle for sensitive skin.
Close-up of an older woman with gray hair and smooth skin, wearing Toups and Co Organics Liquid Foundation in Oyster for a natural glow. Text reads, Model is wearing Oyster.
A woman with long dark hair smiles at the camera against a plain backdrop, radiating a natural glow. A label reads: Model is wearing Liquid Foundation by Toups and Co Organics, ideal for sensitive skin.
A woman with medium skin tone smiles, showing even Toups and Co Organics Liquid Foundation application for a natural glow. Text reads, Model is wearing Dune.
A woman with long, wavy black hair smiles at the camera, her natural glow enhanced by Toups and Co Organics Liquid Foundation for sensitive skin. Caption reads: Model is wearing Wicker.
A woman with natural curly hair and a light peach camisole smiles slightly, looking off-camera, her natural glow enhanced. Text reads: Model is wearing Toups and Co Organics Liquid Foundation in Chai.
A woman with smooth, medium-brown skin and straight, dark hair smiles softly at the camera. Text reads: Model is wearing Toups and Co Organics Liquid Foundation in Clay for a natural glow.

Sample Set - Liquid Foundation

$8.00

Make shade-matching easy with a try-at-home sample set.

Shade
Light Set
Truck

FREE SHIPPING OVER $100

SAMPLES ARE FINAL SALE

BENEFITS

  • smooth application
  • lightweight, full coverage
  • doesn’t crease
  • lasts all day
  • non-comedogenic
  • safe for sensitive skin
Pairs well with
Two make brushes with two shades of Toups & Co's non-toxic mineral foundation on them.

Foundation Brush

$32

Four Toups & Co non-toxic cheek tints displayed against a clean grey seamless background. The minimalist product image highlights versatile cream makeup designed for an effortless, natural makeup look.

Cream Cheek Tint

$36

Smiling woman holding a bottle of Toups & Co Organics liquid foundation.

Confidence in every shade. Comfort in every drop.

This clean, full-coverage foundation delivers a smooth, lightweight finish that lasts all day—without creasing, caking, or clogging pores. Formulated with nourishing aloe vera and shea butter, it feels as good as it looks, supporting skin with every wear.

Finding your perfect match shouldn’t be a guessing game. That’s why we created the Liquid Foundation Sample Set—an easy, at-home way to test multiple shades and find your fit. Share the extras with friends or mix to customize your perfect tone.

Made for sensitive skin and designed for real life, this foundation covers beautifully while letting your skin breathe.

Sample Sets:
Light: Cahaba Lily, Dogwood, Oyster, Magnolia, Gulf Sand, Coastal
Medium: Dune, Sea Oats, Wicker, Pecan, Praline, Brulee
Deep: Chai, Maple, Clay, Oak

How to use
  1. Start with a pea-sized amount from one of the samples and swipe it along your cheek or jawline.
  2. Compare each shade to find the one that blends seamlessly with your skin tone.
  3. Once you’ve found your best match, wear it for a few days to see how it looks and feels throughout the day.
  4. Love it? Grab the full-size version in your perfect shade.

Pairs well with
Two make brushes with two shades of Toups & Co's non-toxic mineral foundation on them.

Foundation Brush

$32

Four Toups & Co non-toxic cheek tints displayed against a clean grey seamless background. The minimalist product image highlights versatile cream makeup designed for an effortless, natural makeup look.

Cream Cheek Tint

$36

Ingredients

*Organic Aloe Leaf Juice, Purified Water, Glycerin, *Organic Rice Powder, Boron Nitride, Candelilla Wax, Squalane, Organic Shea Butter, Chamomile Hydrosol, *Organic Sunflower Lecithin, Tocopherol (Vitamin E), Vanilla Planifolia, *Organic Oregano Leaf Extract, *Organic Thymus Thyme Extract, *Organic Olive Leaf Extract, *Organic Rosemary Leaf Extract, *Organic Lavender Flower Extract, *Organic Goldenseal Root Extract, [+/- (MAY CONTAIN) Non-Nano Titanium Dioxide (CI 77891) Iron Oxides (CI 77491, 77492, 77499) , Iron Oxides
*certified organic

The Tenets of Toups

After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values). 
An open jar of cream held in the palm of a hand.

Every Ingredient Earns Its Place

Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.

Line drawing of a barn with a windmill.

Designed In-Home, Made In-House

Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.

Blue butterfly icon.

Non-Toxic Is Not Enough 

Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.

Dropper bottle with a checkmark icon.

Legal Doesn’t Mean Safe

Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.

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Real Reviews from Real Customers

Overall rating: 4.331626 / 5 from 781 reviews.

AI Generated Review Summary

This liquid foundation sample set offers a variety of shades to help you find the perfect match. Customers appreciate its smooth, lightweight finish and full coverage. The set includes samples for light, coastal medium, and deep shades, making it easy to test and customize your tone. Nourished with aloe vera and shea butter, it feels silky and supports sensitive skin.

Summary topics

  • Shade Matching (21%): Many customers expressed appreciation for the ability to find the correct shade, with multiple reviews mentioning the helpfulness of the product.
  • Texture (6%): It was highlighted by customers that the foundation feels silky and not sticky, not heavy or oily.
  • Coverage (14%): It was reported by customers that the coverage of the product is great, with many expressing their love for it.
  • Sample Kit (18%): Many customers raved about the sample kit, stating that it was great, wonderful, and helpful.
  • Appearance (7%): Customers expressed satisfaction with how the foundation looks, with many mentioning that it gives a natural and flawless look.

Review topics: [].

Review highlights

  • "It stays all day, I feel great and people tell me “wow, your skin looks GREAT!”" — Laura Z.
  • "This mineral foundation makeup, blush and lipstick is absolutely wonderful…." — Laura Z.
  • "The liquid foundation samples are a great first step to find the correct shade." — Nancy R.

Reviews

Helpful Selection

"The samples are big enough to get several uses which helped me really fine tune which shade was best for me. The medium coverage is exactly what I was hoping for without being cakey or too thick. My freckles show through while it also supports an overall smooth and fresh look without redness or irritation showing through. With a small amount of primer this stays on all day. I have very sensitive skin and slept in this product to see if I would break out or have a rash. My skin did absolutely great and feels nourished even. Totally love this!"

— Natalie C. (5/5)

Was excited to receive trial colors

"I think I would have really enjoyed it, since it is a natural makeup and I could see what color I would need to buy. However, the color that really matched my skin color the best, I could tell that it had gone bad, with probably with not the right amount of preservatives. And I only know this because I make my own natural skincare as well. I do understand how tricky it is to work with natural ingredients, but I am very sensitive and couldn't even use it because i could tell it went bad, and I couldn't handle the smell on my face. It just makes me a bit nervous to spend money on something like that if it will go bad."

— Evan K. (3/5)

Toups foundation

"I was SO excited to get my sample set for the foundation! I did find my color, the foundation feels really nice and smoothe, unfortunately it does have an interesting smell that isn’t my favorite therefore I am not sure if I’ll be able to order a full size bottle, nevertheless I do not think this is a testament of the quality of the product or company and was thankful for the easy to use sample kit!"

— Leona G. (3/5)

I love the concept

"I really do appreciate the sample foundation option. It makes it so easy to determine what foundation shade matches your complexion. This is such a miracle."

— Elena S. (5/5)

Great sample set

"I was happy I was able to get just the right shade. I then ordered the full size. Supposedly when you bought the sample set you would get a credit back but I didn’t figure out how that worked when I placed the order for the full size."

— Judy J. (5/5)

Liquid Foundation

"Excellent ingredients and excellent cover and wear. It feels and looks amazing. Knowing that the ingredients are clean and good for my skin gives me confidence wearing it."

— Lorna G. (5/5)

Nice sample set for a

"Nice sample set for a great price. So light weight and yet such good coverage for a liquid foundation. “Magnolia” worked best for me. 😊"

— Martha B. (5/5)

"great packaging. nice product. goes onmy textured and poorly scarred skin very smoothly ,stays on, and hydrates my menopausal skin . nothing else like it"

— Justine (5/5)

Liquid Foundation

"I really enjoyed the samples! The liquid foundation went on very nicely and hard great staying power! Love it ❤️"

— Carol (5/5)

Sample sizes

"The sample sizes were a genius idea The foundation went on so smooth I have extremely sensitive skin and this product was amazing"

— cheri a. (5/5)

Q&A

free U.S.shipping over $100

organic, clean ingredients

handcrafted in coastal alabama