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BENEFITS
This clean, full-coverage foundation delivers a smooth, lightweight finish that lasts all day—without creasing, caking, or clogging pores. Formulated with nourishing aloe vera and shea butter, it feels as good as it looks, supporting skin with every wear.
Finding your perfect match shouldn’t be a guessing game. That’s why we created the Liquid Foundation Sample Set—an easy, at-home way to test multiple shades and find your fit. Share the extras with friends or mix to customize your perfect tone.
Made for sensitive skin and designed for real life, this foundation covers beautifully while letting your skin breathe.
Sample Sets:
Light: Cahaba Lily, Dogwood, Oyster, Magnolia, Gulf Sand, Coastal
Medium: Dune, Sea Oats, Wicker, Pecan, Praline, Brulee
Deep: Chai, Maple, Clay, Oak
Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.
Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.
Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.
Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.
Overall rating: 4.3320804 / 5 from 798 reviews.
This liquid foundation sample set offers a variety of shades to help you find the perfect match. Customers appreciate its smooth, lightweight finish and full coverage. The set includes samples for light, coastal medium, and deep shades, making it easy to test and customize your tone. Nourished with aloe vera and shea butter, it feels silky and supports sensitive skin.
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"I have been wearing foundation for about 30 years. I have tried a wide range of brands, and this is hands down the best one I have ever used. I am so pleased to have found such a clean product that is actually totally fantastic. It goes on so smoothly and it smells amazing. Thanks for creating such a stellar product!"
"The samples are big enough to get several uses which helped me really fine tune which shade was best for me. The medium coverage is exactly what I was hoping for without being cakey or too thick. My freckles show through while it also supports an overall smooth and fresh look without redness or irritation showing through. With a small amount of primer this stays on all day. I have very sensitive skin and slept in this product to see if I would break out or have a rash. My skin did absolutely great and feels nourished even. Totally love this!"
"I struggle with preservatives in make up. They inflame my eyes. So far, I’m doing well with the new foundation I ordered from Toups & Co. Usually I have to wash off my makeup the minute I get home from church because my eyes are already hurting. This Sunday I completely forgot about it until bedtime. Woohoo!!!"
"I am so glad Toups & Co offers a sample set for the liquid foundation! I would have probably guessed the wrong shade if I wasn't able to try it first. The samples are generous- I was able to get 2 days wear from each one. I love that they give you a full credit for the sample to be used on the purchase of a full size! How generous! The foundation is amazing! It gives me the perfect medium coverage with just a little product and lasts all day without powder or touch ups! It feels lightweight and is not sticky or oily. The ingredients are clean and make me feel good about using the product! This will definitely be my go-to foundation!"
"Love the color matching was easy! Love the feel of it. Felt like skin care. Blended perfectly. I could use my hand. Didn’t even need a brush. Didn’t break me out. Didn’t settle in fine lines cause I am older. Loved everything about this liquid foundation. Will be switching foundations to this."
"I love that this company offered samples to try before buying. I also am grateful they are organic make-up products, way to go! Unfortunately, I did not care for the colors when I tried the foundations on my skin. Even the dark colors came out light and the feeling was flat."
"I think I would have really enjoyed it, since it is a natural makeup and I could see what color I would need to buy. However, the color that really matched my skin color the best, I could tell that it had gone bad, with probably with not the right amount of preservatives. And I only know this because I make my own natural skincare as well. I do understand how tricky it is to work with natural ingredients, but I am very sensitive and couldn't even use it because i could tell it went bad, and I couldn't handle the smell on my face. It just makes me a bit nervous to spend money on something like that if it will go bad."
"I was SO excited to get my sample set for the foundation! I did find my color, the foundation feels really nice and smoothe, unfortunately it does have an interesting smell that isn’t my favorite therefore I am not sure if I’ll be able to order a full size bottle, nevertheless I do not think this is a testament of the quality of the product or company and was thankful for the easy to use sample kit!"
"I found the shade that matched perfectly with my skin color, so I was initially excited. I did notice a strong scent I didn't like when I put it all over my face, but figured it would dissipate over time. As the day went on the scent was less noticeable, but never fully went away. On top of that the foundation started off creamy and comfortable, but was stiff and caky towards the end of the day. For this reason I decided not to buy a full sized bottle. I'm sad, I really wanted to love it. But I do very much appreciate the samples to be able to try first and find the right shade, and it seems like a good company. So I give it just an average rating"
"I really do appreciate the sample foundation option. It makes it so easy to determine what foundation shade matches your complexion. This is such a miracle."
