This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Shop the Pre-Black Friday Sale

Congratulations! Your order qualifies for free shipping You're $100 away from FREE shipping

pre black friday sale

20% Off or More Sitewide

Black
Friday
Savingsstart now

35%Off+ Free Shipping

Black Friday Savings

Shop the Sitewide Sale

Three rectangular bottles of Toups and Co Organics Liquid Foundation in different shades are stacked horizontally against a simple, neutral background, showcasing their seamless coverage—ideal for sensitive skin.

20% Off

Liquid Foundation

Buildable Coverage

Close-up product photo of a three-shade eyeshadow palette displayed on a clean grey seamless background, showcasing versatile eyeshadow colors and a modern beauty aesthetic.

30% Off

Natural Eye Makeup Palette

A blue jar of Toups and Co Organics Frankincense Face Balm, a nourishing tallow moisturizer for reducing redness, 2 oz. (60 ml), is shown against a plain light gray background.

20% Off

Frankincense Face Balm

Elevated moisture

Toups Merry & Bright Set

Our Seasonal Favorites.Your Best Gift Idea.

Extra 10% Off Sets

Merry & Bright Gift Set:
$109 Value, Now $88.20

Product photography featuring two mascara tubes displayed on a clean grey seamless background, showcasing a sleek beauty cosmetic presentation.

20% Off

Long Lash Mascara

20% Off

Warm Vanilla Body Butter

full-body hydration

A blue tube of Toups and Co Organics Natural Extra-Strength Deodorant, cap off and placed beside it, is displayed on a neutral background.

20% Off

Natural Extra-Strength Deodorant

Aluminum-Free, With Baking Soda

A blue tube of Toups and Co Organics Natural Deodorant is shown with its cap removed and placed beside it on a neutral background.

20% Off

Natural Deodorant

Four labeled glass bottles of Toups and Co Organics Facial Tonic in assorted pastel hues are arranged on a white surface against a minimal background, highlighting their infusion of organic herbs for a revitalizing herbal mist experience.

30% Off

Facial Tonic

Three blue tubes of Toups and Co Organics Tallow Lip Love lip balm, one open to display the product, arranged on a plain beige background.

20% Off

Tallow Lip Love

A bottle of Toups and Co Organics Flawless Face Primer with a pump dispenser rests on a neutral surface.

20% Off

Flawless Face Primer

Four Toups & Co non-toxic cheek tints displayed against a clean grey seamless background. The minimalist product image highlights versatile cream makeup designed for an effortless, natural makeup look.

30% Off

Cream Cheek Tint

For a glowy finish

A glass jar of Toups and Co Organics Tallow Balm - Vanilla + Almond, made with nourishing grass-fed tallow, sits with the lid off to reveal the creamy balm inside, inviting you to experience ultimate skin hydration against a plain background.

20% Off

Tallow Balm - Vanilla + Almond

A 4 oz (120 ml) brown glass bottle of Toups and Co Organics Seabuckthorn Cleansing Oil, featuring a black dropper cap, is displayed against a plain gray background. This nourishing cleanser gently purifies the skin and removes makeup, helping maintain your skin’s natural balance.

20% Off

Seabuckthorn Cleansing Oil

A brown glass dropper bottle labeled “Glow Serum” from Toups and Co Organics, made with vitamin-rich oils for radiant skin, is set against a plain gray background. The label clearly displays the list of ingredients.

20% Off

Glow Serum

Hydration for All

A 1 oz frosted glass dropper bottle labeled Toups and Co Organics Reparative Serum, topped with a gold cap and white bulb, holds a luxurious anti-aging serum formulated with bakuchiol to help prevent wrinkles.

20% Off

Reparative Serum

Nature’s Retinol

Clean, loose mineral foundation powder made with skin-loving, non-toxic ingredients. Buildable coverage that lets your natural skin shine through — no fillers, no fragrance, no compromise.

30% Off

Mineral Makeup

Merry & Bright Set

20% Off

now: $88.20 was: ~~$98~~ (value: $109)

Merry & Bright Set

The Toups and Co Organics Essential Facial Set includes a blue jar of frankincense tallow balm, a clear bottle of brighten tonic for radiant, clear skin, and a rectangular black activated charcoal face soap bar, all displayed on a neutral background.

25% Off

now: $72.90 was: ~~$81~~ (value: $99)

Essential Facial Set

Toups and Co Organics’ Skincare Starter Set—featuring face balm, cleansing oil, clear tonic, and glow serum—appears in a row against a neutral background, highlighting these nontoxic clean beauty essentials.

25% Off

now: $156.60 was: ~~$174~~ (value: $208)

Complete Facial Set

Shop All

The Tenets of Toups

After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values).

An open jar of cream held in the palm of a hand.

Every Ingredient Earns Its Place

Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.

Line drawing of a barn with a windmill.

Designed In-Home, Made In-House

Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.

Blue butterfly icon.

Non-Toxic Is Not Enough

Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.

Dropper bottle with a checkmark icon.

Legal Doesn’t Mean Safe

Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.

Reviews from Real Customers

20,000+ 5-star reviews

free U.S.shipping over $100

organic, clean ingredients

handcrafted in coastal alabama