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BENEFITS
It’s not the sweat that stinks — it’s the bacteria on your skin.
Aluminum-based formulas address the wrong problem and interrupt the body’s self-regulation process. They block sweat ducts and increase heavy metal exposure when odor-causing bacteria could be managed naturally.
It just makes sense to use a deodorant that works with your biology, not against it.
Magnesium hydroxide and baking soda tackle odor, while arrowroot powder helps absorb moisture for drier and fresher underarms.
Baking soda is gentler on the skin when paired with tallow. But for those looking to avoid it completely, we have a baking soda-free formula, too.
Fragrance-free doesn’t mean unscented (but we have that, too). Choose from four fresh, subtle scents from pure essential oils that aren’t overpowering.
Grass-Fed Tallow, Beeswax, Coconut Oil, Fractionated Coconut Oil, Organic Arrowroot Powder*, Magnesium Hydroxide, Baking Soda and Organic Lavender Essential Oil*
*certified organic
Grass-Fed Tallow, Beeswax, Coconut Oil, Fractionated Coconut Oil, Organic Arrowroot Powder* and Magnesium Hydroxide, Baking Soda
*certified organic
Grass-Fed Tallow, Beeswax, Coconut Oil, Fractionated Coconut Oil, Organic Arrowroot Powder*, Magnesium Hydroxide, Baking Soda, Organic Bergamot Essential Oil* and Organic Lime Essential Oil*
*certified organic
Grass-Fed Tallow, Beeswax, Coconut Oil, Fractionated Coconut Oil, Organic Arrowroot Powder*, Magnesium Hydroxide, Baking Soda, Organic Balsam Fir Essential Oil* and Organic Cedarwood Essential Oil*
*certified organic
Grass-Fed Tallow, Beeswax, Coconut Oil, Fractionated Coconut Oil, Organic Arrowroot Powder*, Magnesium Hydroxide, Baking Soda, Organic Lemongrass Essential Oil* and Organic Spearmint Essential Oil*
*certified organic
Not all tallow is created equal, so we put ours to the test. In third-party testing, Toups scored higher across the nutrient content that makes it worth using in the first place:
Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.
Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.
Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.
Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.
Overall rating: 4.58363 / 5 from 562 reviews.
This natural extra-strength deodorant offers powerful protection with a gentle formula. Customers appreciate its light fragrance, absence of harsh chemicals, and effectiveness. The blend of natural ingredients, including grass-fed tallow and magnesium hydroxide, ensures it is kind to sensitive skin and does not cause irritation.
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"Toups deodorant is the ONLY deodorant that my son can use. Every other brand, even brand like DoTerra, cause his armpit to have a severe rash reaction. He uses the regular strength and it works amazingly well for him. I LOVE the extra strength for myself and the Lime & Bergamot scent is divine! Just try it!"
"I have been using natural deodorant for years, and have tried several different kinds because of sensitive skin or products being discontinued. This is actually the most effective natural deodorant I have ever tried, and it's not messy or too creamy like others I've tried. I wish it came in a scent I liked and don't have allergies too (coconut and/or vanilla) so I got the unscented."
"I LOVE this deodorant. I originally purchased this back in April and immediately fell in love. However, I decided to try some cheaper, in store options in May. The other options, probably filled with chemicals, made my underarms break out in eczema. I recently swapped back to this deodorant and my eczema disappeared overnight! Forever will be repurchasing this amazing product!"
"I have been trying this for three months now. I am impressed with the odor control- normally with other deodorants that don’t make me itch (like the secret brand aluminum free) I need to reapply half way through the day. With this I did not smell anything except maybe a little towards the end of the day even when on vacation this summer. However this does pill pretty bad especially the unscented one. I have unscented and the mint one. I felt uncomfortable wearing a tank top with this but most of the time I wear t shirts so it’s fine. But this is something to note. I will likely purchase again and find something else for tank top days"
"It lasts forever and smells wonderful. Plus, it's not tacky, it feels like it's not there. Best natural deodorant, I've found."
"My son loves Toup's Lemongrass/mint deodorant, and I was pleased to find that the unscented deo works FABULOUSLY for my daughter as well. So thankful to have found such a clean deodorant with minimal ingredients for our preteens; they don't need unnecessary toxins slathered on their bodies as they're entering this season of tremendous growth. Even other "natural" (or maybe just greenwashed?) deodorants list so many ingredients we can't readily identify or pronounce. Thank you, Toups, for offering this mama more peace of mind!"
"I had been using baking soda deodorant for years, but knew it wasn't doing everything I wanted. I'd also been trying to move to more natural products. Enter Toups. This is amazing deodorant. It smells great, it works beautifully and I'm not worried about it messing with my body. It's fantastic!"
"This deodorant has been a life saver! For some background info, I never stank growing up, but ever since I had my daughter my BO has changed significantly. When I was pregnant with my daughter, I decided to try and be more cognizant of what I was putting on my skin, so I stopped buying the store bought aluminum stuff. With that I have been on a constant search for a natural deodorant that actually helped reduce the amount I sweat and even limited my stink. My daughter is almost three years old and I'm now pregnant with my second. I am so happy and relieved to say this deodorant works! I use to stink through my under shirt and uniform shirt, especially after the hot summer we had. Now, I even got a compliment at work asking what perfume I used! At the end of the day! I will continue to use the lavender extra strength deodorant! Thank you!!"
"I have tried multiple aluminum free deodorant that made me feel more wet underneath my armpits. This one keeps me nice and dry for an aluminum free brand! 100% love"
"I've loved everything else I've tried from Toups, so I was excited to try their deodorant. As a postpartum mom, I went straight to extra strength. But out of the box and the first couple days I found the scent (lemongrass) very overpowering. My husband said he liked the smell, and I figured I already paid for it so I'll just use it. But I'm glad I kept using it and waited a few weeks to write a review. The scent is more subtle now, but it still does a great job. Overall very pleased with the quality and clean ingredients. Will be buying again."
