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A dark blue dropper bottle labeled Toups and Co Organics Vitamin C Serum, 1oz stands upright against a plain beige background, highlighting its antioxidant formula designed to brighten dull skin.
A blue glass bottle labeled Toups and Co Organics Vitamin C Serum is shown with a dropper filled with yellowish serum resting against it.
A glass bottle of Toups and Co Organics Vitamin C Serum features a dropper, with serum spilling and dripping down the bottle onto the surface.
A blue bottle of Toups and Co Organics Vitamin C Serum lies on its side, with some serum spilled onto a light surface.
A person holds a dropper filled with yellow serum above a small dark bottle labeled Toups and Co Organics Vitamin C Serum.
A dark blue dropper bottle labeled Toups and Co Organics Vitamin C Serum, 1oz stands upright against a plain beige background, highlighting its antioxidant formula designed to brighten dull skin.
A blue glass bottle labeled Toups and Co Organics Vitamin C Serum is shown with a dropper filled with yellowish serum resting against it.
A glass bottle of Toups and Co Organics Vitamin C Serum features a dropper, with serum spilling and dripping down the bottle onto the surface.
A blue bottle of Toups and Co Organics Vitamin C Serum lies on its side, with some serum spilled onto a light surface.
A person holds a dropper filled with yellow serum above a small dark bottle labeled Toups and Co Organics Vitamin C Serum.

Vitamin C Serum

$88 $11020% off

You can’t change your environment, but you can change your defense. Our whole food vitamin C serum gently protects, corrects, and brightens dull skin with antioxidant-powered superfruits.

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Your first order ships at the sale price shown. Recurring orders are 10% off the regular price, with free shipping.
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BENEFITS

  • whole food vitamin C
  • lighten and brighten naturally
  • plumps skin
  • restore softness and elasticity
  • natural barrier lipids
  • high-potency formula
A bottle of Toups and Co Organics Vitamin C Serum sits among fresh oranges and white flowers in a woven basket, emphasizing its antioxidant benefits for brightening dull skin.

The Brightest Start to Your Day

Your skin’s morning pick-me-up is here. Enjoy whole food vitamin C blended with skincare superfoods for your brightest complexion yet. Boost collagen production with antioxidant-powered skincare that delivers soft, plump, and even skin. Use daily to add a little pep to your morning routine.

What It Helps With:

  • Dark spots
  • Dull skin
  • Barrier disruption
  • Cell damage
  • Aging skin
  • Uneven tone

How to use
  1. Start with clean skin and our brightening Face Tonic.
  2. Apply 5–10 drops of serum directly to your face and press it into the skin on your face and neck.
  3. Allow the serum to dry, and follow up with Glow Serum

Sustainable Packaging:

Comes in a 1 oz glass jar.

Pairs well with
A brown glass dropper bottle labeled “Glow Serum” from Toups and Co Organics, made with vitamin-rich oils for radiant skin, is set against a plain gray background. The label clearly displays the list of ingredients.

Glow Serum

$72 $90

A blue jar of Toups and Co Organics Frankincense Face Balm, a nourishing tallow moisturizer for reducing redness, 2 oz. (60 ml), is shown against a plain light gray background.

Frankincense Face Balm

$46.80 $52

Ingredients

Aloe Vera Leaf Juice, Magnesium Ascorbyl Phosphate (Vitamin C), Tetrahexyldecyl Ascorbate (Vitamin C), Glycerin*, Lactobacillus Ferment, Niacinamide (Vitamin B3), Leuconostoc/Radish Root Ferment Filtrate, Squalane (Olive), Kakadu Plum Cellular Extract*, Turmeric Root Cellular Extract, Tomato Seed Oil, Jojoba Oil*, Seabuckthorn Oil, Camu Camu Extract, Natural Tocopherol (Vitamin E), Hyaluronic Acid, Black Currant Fruit Extract, Sclerotium Gum (mushroom), Sunflower Lecithin*, Non-GMO Xanthan Gum, Phytic Acid, and Bergamot Essential Oil*.

*certified organic

View our Never List

The Tenets of Toups

After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values). 
An open jar of cream held in the palm of a hand.

Every Ingredient Earns Its Place

Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.

Line drawing of a barn with a windmill.

Designed In-Home, Made In-House

Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.

Blue butterfly icon.

Non-Toxic Is Not Enough 

Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.

Dropper bottle with a checkmark icon.

Legal Doesn’t Mean Safe

Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.

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Real Reviews from Real Customers

Overall rating: 4.632653 / 5 from 49 reviews.

AI Generated Review Summary

Our whole food vitamin C serum is praised for its gentle protection, correction, and brightening effects on dull skin. Customers highlight its amazing smell and the positive impact on skin feel and brightness.

Summary topics

  • Smell (35%): Many customers raved about how amazing the product smells, mentioning it frequently in their reviews.
  • Skin Feel (30%): Many customers pointed out that this product makes their skin feel amazing and brighter. (7 out of 20 reviews)

Review topics: [].

Review highlights

  • "The Vitamin C Serum smells amazing and I can already see results." — Jennifer P.
  • "They both make my skin feel amazing!" — Janet L.
  • "Smells amazing and doesn’t break me out!" — Crystal

Reviews

The best

"Not sure if I’m fooling myself but I swear my dark spots have lightened significantly since I’ve started using this. It’s only been two weeks and I honestly don’t believe it myself. Will def be trying some other products!"

— Sabrina M. (5/5)

A Worth-while Investment

"A superb and most efficacious brightening serum with trustworthy ingredients. It causes no adverse reactions on my sensitive skin and has garnered me several compliments for its results in balancing my skin-tone."

— Alessandra N. (5/5)

Love this serum! I have

"Love this serum! I have only been using about 2 weeks and can’t believe how different my face looks and feels! I’ve only worn makeup maybe once in the past week and a half my skin looks that good!"

— Teresa L. (5/5)

LOVE THIS SERUM

"Evens my skin tone, brightens my whole face, all without leaving me greasy or clogged. Light & effective, and a deliciously refreshing scent to wake up to in my morning skincare!!"

— Maggie B. (5/5)

Great stuff!

"I love the Vitamin C serum and so does my menopausal skin!"

— Kristin J. (5/5)

Love this product!

"The Vitamin C Serum is like nothing I've ever used. It's light, no greasy or heavy, it smells great and it offers the nutrients my face needed."

— STERLENE S. (5/5)

Fantastic!

"I love how this makes my skin feel. I believe it is slowly fading my age spots."

— Leah C. (5/5)

Love Vitamin C serum

"It is my favorite morning routine! Makes my face feel like sunshine!!"

— Karen A. (5/5)

Wow!

"The best vitamin C serum I’ve ever used. My skin looks better than it ever has."

— Tammy C. (5/5)

Really great product, I can

"Really great product, I can already see a difference in my skin after just one weeks use!"

— Cecilia Z. (5/5)

Q&A

free U.S.shipping over $100

organic, clean ingredients

handcrafted in coastal alabama