You can’t change your environment, but you can change your defense. Our whole food vitamin C serum gently protects, corrects, and brightens dull skin with antioxidant-powered superfruits.
Your skin’s morning pick-me-up is here. Enjoy whole food vitamin C blended with skincare superfoods for your brightest complexion yet. Boost collagen production with antioxidant-powered skincare that delivers soft, plump, and even skin. Use daily to add a little pep to your morning routine.
What It Helps With:
Dark spots
Dull skin
Barrier disruption
Cell damage
Aging skin
Uneven tone
How to use
Start with clean skin and our brightening Face Tonic.
Apply 5–10 drops of serum directly to your face and press it into the skin on your face and neck.
Allow the serum to dry, and follow up with Glow Serum
NO SYNTHETICS, PRESERVATIVES, SULFATES OR PARABENS
handmade in small batches
INGREDIENT TRANSPARENCY
Packaged in 100% recyclable paperboard
female founded and family run
SAFE FOR SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS
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Real Reviews from Real Customers
Overall rating: 4.37931 / 5 from 29 reviews.
AI Generated Review Summary
Our whole food vitamin C serum is praised for its gentle protection, correction, and brightening effects on dull skin. Customers highlight its amazing smell and the positive impact on skin feel and brightness.
Summary topics
Smell: 35%
Skin Feel: 30%
Review topics: [].
Review highlights
"The Vitamin C Serum smells amazing and I can already see results." — Jennifer P.
"They both make my skin feel amazing!" — Janet L.
"Smells amazing and doesn’t break me out!" — Crystal
Reviews
Skin is better after 2 WEEKS
"This Vitamin C serum is perfect for my summer skincare routine. I've had a few stubborn dark spots from acne that haven't gone away in years. I've been using this serum for about 2 weeks and they are almost GONE. My skin is already glowing, less textured, and feels amazing. Like all of my favorite Toups products, the serum smells amazing too."
— Lauralyn (5/5)
Glowing Skin
"The best Vitamin C serum I've tried! My skin looks refreshed and youthful. It sinks in quickly, leaves no stickiness, and has no bothersome scent. Toups is my new addiction! Love every product I've tried. Replacing my plethora of inferior, expensive products with Toups luxurious, healthy products. My skin never felt, or looked so good!"
— Wendy M. (5/5)
Hooked
"Love this vitamin c serum! I was a dedicated user of another well known brand c serum but decided to try Toups for its clean ingredients. Works a well if not better than my prior chemical brand. Toups is now my only skin care brand I use on my face. Try their Tallow Balm!!! Amazing!"
— Dee C. (5/5)
Pool Texture
"My vitamin C Serum was gritty and also had gelatos lumps. When I reported this they asked for a picture. They visually verified my claim and responded that sometimes happens in transport. They never offered to replace it which was very disappointing. I shake it well before each use and it seems to help. This is my first time using the product so it is too soon to know if will benefit my skin."
— Dawn M. (1/5)
I don’t like the texture. It seems a little bit crumbly.
"I don’t see a difference and it cost too much to not. Sorry I don’t like it."
— Susan S. (2/5)
I’m very pleased with this
"I’m very pleased with this product! I love how it doesn’t feel like it strips my skin of all moisture."
— Sophia C. (5/5)
Vitamin C Serum
"I have been using Toups Organics for 2 months now and absolutely love their products. The Vitamin C Serum smells amazing and I can already see results. My skin is brighter and glowing. I’m 54 and I love that this product is clean and actually nourishing for my aging skin."
— Jennifer P. (5/5)
Wonderful serum for the face!
"I love every single item from Toups! I am always pleased…especially with the quality of products! I work in the Texas sun several days a week, all year long, and I am so thankful for these products to repair and hydrate my skin. Especially my face!"
— Jenny S. (5/5)
Don't see an improvement
"I've been using this for 3 months and don't see a change with dark spots and uneven tone."
— SA (2/5)
I wanted to love it
"I love Toups, and I love vitamin C serum, but this one is gritty. I don’t feel like my skin is as bright as it has been with other brand’s serum. I won’t be spending this much money on this serum again, unfortunately."