The best
"Not sure if I’m fooling myself but I swear my dark spots have lightened significantly since I’ve started using this. It’s only been two weeks and I honestly don’t believe it myself. Will def be trying some other products!"
Vitamin C Serum
$110.00
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BENEFITS
- whole food vitamin C
- lighten and brighten naturally
- plumps skin
- restore softness and elasticity
- natural barrier lipids
- high-potency formula
The Brightest Start to Your Day
Your skin’s morning pick-me-up is here. Enjoy whole food vitamin C blended with skincare superfoods for your brightest complexion yet. Boost collagen production with antioxidant-powered skincare that delivers soft, plump, and even skin. Use daily to add a little pep to your morning routine.
What It Helps With:
- Dark spots
- Dull skin
- Barrier disruption
- Cell damage
- Aging skin
- Uneven tone
How to use
Pairs well with
Ingredients
The Tenets of Toups
After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values).
Every Ingredient Earns Its Place
Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.
Designed In-Home, Made In-House
Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.
Non-Toxic Is Not Enough
Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.
Legal Doesn’t Mean Safe
Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.
Real Reviews from Real Customers
Overall rating: 4.625 / 5 from 48 reviews.
AI Generated Review Summary
Our whole food vitamin C serum is praised for its gentle protection, correction, and brightening effects on dull skin. Customers highlight its amazing smell and the positive impact on skin feel and brightness.
Summary topics
- Smell (35%): Many customers raved about how amazing the product smells, mentioning it frequently in their reviews.
- Skin Feel (30%): Many customers pointed out that this product makes their skin feel amazing and brighter. (7 out of 20 reviews)
Review topics: [].
Review highlights
- "The Vitamin C Serum smells amazing and I can already see results." —
- "They both make my skin feel amazing!" —
- "Smells amazing and doesn’t break me out!" —
Reviews
A Worth-while Investment
"A superb and most efficacious brightening serum with trustworthy ingredients. It causes no adverse reactions on my sensitive skin and has garnered me several compliments for its results in balancing my skin-tone."
Love this serum! I have
"Love this serum! I have only been using about 2 weeks and can’t believe how different my face looks and feels! I’ve only worn makeup maybe once in the past week and a half my skin looks that good!"
LOVE THIS SERUM
"Evens my skin tone, brightens my whole face, all without leaving me greasy or clogged. Light & effective, and a deliciously refreshing scent to wake up to in my morning skincare!!"
Love this product!
"The Vitamin C Serum is like nothing I've ever used. It's light, no greasy or heavy, it smells great and it offers the nutrients my face needed."
Fantastic!
"I love how this makes my skin feel. I believe it is slowly fading my age spots."
Love Vitamin C serum
"It is my favorite morning routine! Makes my face feel like sunshine!!"
Wow!
"The best vitamin C serum I’ve ever used. My skin looks better than it ever has."
Really great product, I can
"Really great product, I can already see a difference in my skin after just one weeks use!"
Skin is already glowing!
"After like two uses of this serum I can already tell a difference! I apply it in the morning after washing with the seabuckthorn oil and then using a rose water toner. Three drops of this all over my face and I feel like a new woman. I was unsure how makeup would apply after letting it dry but it’s perfect! No mascara smudging or anything. I will be buying again 😍"