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This game-changing dry shampoo and applicator set refreshes roots, detoxifies the scalp, and keeps your hair looking freshly washed—without the hassle. Powered by natural purifiers like arrowroot powder and kaolin clay, the lightweight formula absorbs oil and buildup while calming irritation and preventing dandruff.
Paired with a precision brush applicator, it delivers targeted coverage and a mess-free experience—easier (and way chicer) than baby powder. Available in light and dark shades for an invisible finish on every hair type. Perfect post-workout or anytime you want to extend your style, it’s the no-fuss, no-flake solution your scalp will thank you for.
How to use
Dip your brush into the jar of dry shampoo, shaking off any excess powder.
Apply to problem areas by dabbing the applicator on your hair. You can use the applicator brush or comb through your hair with your fingers to rub any excess powder in.
Continue to apply until you achieve desired volume and shine.
Sustainable Packaging: Comes in a 2oz glass jar. Applicator brush included.
Ingredients
Organic Arrowroot Powder,
Kaolin Clay,
Sodium bicarbonate (baking soda),
Ho wood oil,
Organic Cacao Powder (for dark hair only)
NO SYNTHETICS, PRESERVATIVES, SULFATES OR PARABENS
handmade in small batches
INGREDIENT TRANSPARENCY
Packaged in 100% recyclable paperboard
female founded and family run
SAFE FOR SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS
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Real Reviews from Real Customers
Overall rating: 4.709677 / 5 from 62 reviews.
AI Generated Review Summary
Summary topics
Review topics: [].
Review highlights
Reviews
I really wanted to love this product. But from the moment I opened it and the powder pooled and sp
"I really wanted to love this product. But from the moment I opened it and the powder pooled and poofed all over the counter… I applied using the brush but it didn’t go well. Possibly my hair is just too fine and thin? I keep trying but it always makes a mess and never seems to revive my hair! What am I doing wrong??? I love all my other Touos products. Maybe this one just isn’t for me. PS is there a trick for getting the cover back on the brush? 🤷♀️😢"
— Elizabeth W. (1/5)
"I really like this product, and the natural ingredients really soaked up the oil and left my hair looking great for days"
— ROCHELLE K. (5/5)
Works great, no white cast
"I was skeptical that this wasn’t going to work, but I was very pleasantly surprised. Does a great job at absorbing excess oil, and doesn’t leave a white residue on my dark hair. Only complaint is packaging. I wish this had a sifter top like loose mineral makeups have, as it can be a royal mess getting the product onto the brush without wasting so much."
— Brianna H. (5/5)
The product I didn’t know I needed
"I’ve tried a couple mainstream dry shampoos in the past, and ultimately decided I could live without them. If my hair looked oily, I’d just wash it. But after my naturally-minded hair stylist suggested I make my own dry shampoo with baking soda, I decided to try Toups’, knowing it would be better than my DIY attempt. I was AMAZED to find that this is the product I didn’t know I needed! Not only does it serve the purpose of dry shampoo, but it also just makes my hair look better overall. I’ll often apply it to freshly washed hair simply because my hair behaves better with Toups’ dry shampoo in it."
— Jesse M. (5/5)
Thought Not Possible
"I never thought it would be possible to find a natural, non-toxic dry shampoo that does not dry or damage my scalp and hair. Well, I was wrong! I use this product almost every week. It refreshes my hair and I often use more than one day. Thank you Toups for proving me wrong! With gratitude…."
— Elizabeth E. (5/5)
"Does a great job. Need to apply night before so mu hair doesn’t have a white sheen to it. It works great if i apply at night bedore bed - i wake up and my hair is healthy and looks great"
— Teresa (5/5)
I’m a hairstylist and I love it
"So happy to have a clean dry shampoo. No more worrying about clogged follicles. So easy to use. Compared to aerosol where you don’t get very much product for the money."
— Laschell G. (5/5)
Love it!!
"It works! And does not leave powder behind. Love that it’s natural too!!"
— Lindsay Z. (5/5)
The best dry shampoo!
"I was sick of using toxic spray dry shampoos, and found this brand that uses natural ingredients and doesn’t come in a spray formulation. It works so well, and I love that I am not breathing in fumes whenever I need to use a little dry shampoo. Please keep making this product! This is the second product I’ve used from this company, and both are amazing!"
— Kristie (5/5)
By by grease head
"This stuff works great especially when you don’t feel like washing your hair at 6am!"
