BENEFITS
The most difficult non-toxic swaps to find, in one kit. No more shopping around to complete your everyday look — it’s all here and 100% non-toxic.
They say you can only have two: Non-toxic, not cakey, or buildable coverage. We say you can have it all.
Finally, a clean primer for crease-free foundation. Create a velvety-smooth, humidity-proof layer that evens skin tone, shrinks pores, and provides the perfect base.
Make your eyes pop, not water or burn from chemical irritants. Gain length, volume, and definition from a clean formula that won’t make you bat an eye.
Pressed blush that doesn’t look “powdery.” Adding a natural flush of color back to the cheeks helps create warmth without looking contoured or heavy.
Add tint, not toxins. It’s 2-in-1 lip care: 100% grass-fed tallow softens and conditions, while mineral-based pigment adds long-lasting color.
Filtered Water, Organic Aloe Vera Leaf Juice*, Organic Jojoba Oil*, Squalane, Organic Glycerin*, Silica, Rice Starch, Tocopherol (Vitamin E), Candelilla Wax, Green Tea Leaf Extract, Rosehip Fruit Oil, Organic Oregano Leaf Extract*, Thyme Extract, Organic Cinnamon Bark Extract*, Organic Rosemary Leaf Extract*, Lavender Flower Extract, Goldenseal Root Extract.
*certified organic
Organic Aloe Barbadensis Leaf Juice*, Water, Organic Glycerin*, Organic Rice Powder*, Boron Nitride, Candelilla Wax, Squalane, Organic Shea Butter*, Organic Chamomilla Hydrosol*, Organic Sunflower Lecithin*, Tocopherol (Vitamin E), Organic Vanilla Planifolia*, Organic Oregano Leaf Extract*, Thyme Extract, Organic Olive Leaf Extract*, Organic Rosemary Leaf Extract*, Lavender Flower Extract, Goldenseal Extract; [+/- May Contain]: Titanium Dioxide (CI 77891) Zinc Oxide (CI 77947), Iron Oxides (CI 77491, 77492, 77499)
Natural Pressed Blush: Organic Oryza Sativa (Rice) Powder*, Mica, Silica, Organic Simmondsia Chinensis (Jojoba) Seed Oil*, Magnesium Stearate, Organic Vitis Vinifera (Grape) Seed Oil*, Tocopherol (Vitamin E)*, Origanum Vulgare (Oregano) Leaf Extract, Thymus Vulgaris (Thyme) Extract, Organic Olea Europaea (Olive) Leaf Extract*, Organic Rosmarinus Officinalis (Rosemary) Leaf Extract*, Lavandula Angustifolia (Lavender), Hydrastis Canadensis (Goldenseal) Root Extract; May Contain/ (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499).
Long Lash Mascara: Water, Zea Mays (Corn) Starch, Organic Chamomilla Recutita (Matricaria) Flower Extract*, Coffea Arabica (Coffee) Seed Oil, Organic Lecithin*, Mica, Organic Copernicia Cerifera (Carnauba) Wax*, Organic Oryza Sativa (Rice) Powder*, Organic Helianthus Annuus (Sunflower) Seed Oil*, Tocopherol (Vitamin E), Organic Vitis Vinifera (Grape) Seed Oil*, Organic Vanilla Planifolia Fruit Extract*, Organic Origanum Vulgare (Oregano) Leaf Extract*, Thymus Vulgaris (Thyme) Extract, Organic Cinnamomum Zeylanicum (Cinnamon) Bark Extract*, Organic Rosmarinus Officinalis (Rosemary) Flower Extract*, Hydrastis Canadensis (Goldenseal) Extract, Organic Citrus Limon (Lemon) Peel Extract*.; [+/- May Contain]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77491, CI 77492).
Tinted Lip Balm - Maple: Grass-Fed Tallow, Beeswax, Organic Castor Seed Oil*, Natural Tocopherol (Vitamin E).; [+/- ] May Contain: Non-Nano Zinc Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470)
*certified organic
Grass-Fed Tallow, Beeswax, Organic Castor Seed Oil*, Natural Tocopherol (Vitamin E).; [+/- ] May Contain: Non-Nano Zinc Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470)
*certified organic
Grass-Fed Tallow, Beeswax, Organic Castor Seed Oil*, Natural Tocopherol (Vitamin E).; [+/- ] May Contain: Non-Nano Zinc Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470)
*certified organic
Grass-Fed Tallow, Beeswax, Organic Castor Seed Oil*, Natural Tocopherol (Vitamin E).; [+/- ] May Contain: Non-Nano Zinc Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470)
*certified organic
Not all tallow is created equal, so we put ours to the test. In third-party testing, Toups scored higher across the nutrient content that makes it worth using in the first place:
Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.
Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.
Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.
Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.
Overall rating: 4.4966607 / 5 from 4043 reviews.
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"I got this set, which is an incredible discount from what it would be to purchase all the items separately! My favorite is the face primer - it goes on so smoothly and makes my face feel sooo soft. The liquid foundation is incredible. It doesn't irritate my skin and lays so naturally. You should definitely try this set!!"
"I had already tried two shades of the cream blush and loved them, but wanted to give the pressed blush a try. I got dusty rose and love it. The color is beautiful and the smoothness of it is great. I feel like it’s highly pigmented yet not cakey. I’ve currently got problematic skin and some days I go with foundation and cream blush, but on the days I use mineral powder I like to use the pressed blush. Would recommend any Toups and Co. products."
"I love that this mascara is so safe ingredient wise that I feel comfortable wearing it every single day and even falling asleep in it. The color is great but the lash extension isn’t what the chemical filled alternatives get you. This is a good everyday mascara but I still keep a drugstore one on hand for more formal occasions where I want my look to be more bold than normal."
"I first ordered the sample set to find my color (love this option, almost no one else offers this). Once I found my color I ordered a regular sized bottle. The foundation goes on lightly and I could easily build where I needed some extra coverage. It wears nicely all day without settling into creases or running down my face. I'm really enjoying this product."
"I have both Rose and Tulip. I thought I'd like Rose better, but Tulip is my favorite. A natural flush without being too pink- just the right hint of tint. Rose is more nude/neutral on me. I wish they lasted a bit longer, but I love the natural formula. It is a balm, after all and not a lipstick. I'll go for Cherry next!"
"I’ve been looking for a “clean” foundation that actually works well, and I found it! I’ve always used higher end products, but wanted a toxin-free foundation. This covers well and does not deposit in the fine lines. Love it!"
"I grabbed one of these lip balms just to get up to free shipping and was pleasantly surprised by how much I like it. I have the cherry tint and it’s a perfect in between for when you want a decent amount of color but do not want to deal with lipstick or your lips are just needing a bit more hydration than usual. I’m now back to try a couple more colors. I wish they made a sample kit the way they do for the foundation both to try the colors out but also so I could have a bigger variety with bolder shades to wear on special occasions."
"I had bought this set along with the frankincense face balm and absolutely love it all. I have been trying to switch all of my makeup and skincare to non toxic and healthy formulas and this was my first switch I love all of the products and the magnolia fit my skin tone perfectly. I love this and will be repurchasing!!"
"I’m thrilled with this foundation. I wasn’t sure at first if the undertones would be quite right for me but it blends out perfectly. It gives a soft, dewy sort of finish that looks like a blur filter from a couple feet away."
"I trust the Mascara is a clean, quality product as advertised; however in my opinion, the applicator is inferior. It does not separate the lashes and allows larger amounts of mascara to blob onto the lashes. The lashes have a tendency to fall between the bristles where there is no control of the uptake of mascara and no separation of the lashes. I doubt I will be purchasing this again."