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Will Cole's
Top Picks — Get 25% Off

Use code WILLCOLE25 to save 25% off your entire order
(new customers only)

Shop Will's Top Picks

Use code WILLCOLE25 to save 25% off your entire order (new customers only)

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Three rectangular bottles of Toups and Co Organics Liquid Foundation in different shades are stacked horizontally against a simple, neutral background, showcasing their seamless coverage—ideal for sensitive skin.
New Shades
$50

Liquid Foundation

Full-coverage
 
A jar of tallow balm infused with frankincense essential oil.
 
 All-Time Best-Seller
$52

Frankincense Face Balm

Elevated moisture
 
A bottle of Toups and Co Organics Flawless Face Primer with a pump dispenser rests on a neutral surface.
 
$52

Flawless Face Primer

Super-concentrated
 
Tinted Lip Balm - Toups & Co.
Just Added
$18

Tinted Lip Balm

 
Toups & Co Long Lash Mascara
 
$26

Long Lash Mascara

Volumizing
 
Toups & Co Clean Contour Kit
$95 $106

Clean Contour Kit

Fewer decisions, better results
 
A blue glass dropper bottle labeled Toups and Co Organics Vitamin C Serum with a gold and white dropper cap, set against a plain beige background.
 
 NEW
$110

Vitamin C Serum

Brightening
 
A 1oz brown glass dropper bottle labeled “Glow Serum” by Toups and Co Organics, highlighting vitamin-rich oils and ingredients, displayed against a plain beige background.
 
$90

Glow Serum

Hydrating
 

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organic, clean ingredients

handcrafted in coastal alabama