When you switch to a clean skincare brand, it can be difficult to find the right serum. Natural products are formulated differently from drugstore options and may have ingredients you’re unfamiliar with. Use this guide to lead you to the best face serum for your skin goals.

One of the most common questions we get is: “Which face serum is best for my skin goals?” Well, it depends. A face serum is a nutrient-rich skincare product that’s designed to feed your skin with specific ingredients. There are all kinds of face serums you can use to promote glow, prevent signs of aging, moisturize, and repair the skin barrier. Here, let’s explore key benefits of each of our serums and how and when to use them.  

Reparative Serum vs. Glow Serum

Here’s the quick answer: we recommend the Glow Serum for skin that needs a little pick-me-up. It’s deeply moisturizing, with nutrient-dense ingredients that support skin barrier balance and skin radiance. The Reparative Serum is designed for mature skin (or to prevent signs of aging) and can be used to tighten, firm, and lift.

But of course, you can use both serums for your daily routine. Start with the Glow Serum in the morning and finish your nighttime skincare routine with the Reparative Serum.

 

Glow Serum Benefits

Use this serum for skin that bounces back. It’s a multi-use product that moisturizes and soothes disrupted skin. Our customers find that the Glow Serum reverses sunburns, scarring, early signs of aging, and breakouts.

• Key Ingredients: Organic jojoba oil (a plant-based oil that closely matches human sebum), calendula flower (to calm disruption), and organic helichrysum oil (anti-inflammatory and fights cell damage).

• Skin Type: The Glow Serum is suitable for all skin types, including oily, dry, combination, and sensitive. The hydrating plant-based oils work to balance sebum production for both dry and oily skin types. Cell-nourishing ingredients help boost collagen production while restoring scar tissue and uneven tone.

• Skin Goals: Use this serum if you want to reverse any skin damage (scarring, sunburns, uneven tone, flaky skin, dryness, and skin barrier damage). It’s also perfect for balancing both oily and dry skin types.

• How to Use: After cleansing, use 3–10 drops of the Glow Serum and press it into your face and neck until fully absorbed. For a luxurious application, pair the serum with your gua sha stone. The best time to use the Glow Serum is in the morning before applying makeup. If you don’t have a dedicated nighttime serum, you can use this formula before bed, too.

Glowy Skin? Count Me In

 

Reparative Serum Benefits

Use this serum for targeted skin repair (trust us). The formula is designed for mature skin and graceful aging. So if you’re looking for a clean skincare product that lifts, tones, plumps, and reduces age spots, this is the one for you. The Reparative Serum uses bakuchiol, a retinol alternative that’s safe to use daily, during pregnancy, and while breastfeeding.

• Key Ingredients: Bakuchiol (a retinol alternative that drives anti-aging results without the risks), vitamin E (great for fine lines and age spots), hyaluronic acid (to boost skin elasticity), and vitamin C (antioxidant-rich).

• Skin Type: You can use this serum with any skin type, especially aging skin that’s lost moisture and bounce. It’s the perfect balancer for young women who experience both hormonal acne and early signs of aging.

• Skin Goals: Use the Reparative Serum for sensitive skin that’s prone to barrier disruption and early signs of aging (like fine lines, hyperpigmentation, and scarring). It’s the best alternative to retinol, particularly if you experience retinol burn.

• How to Use: The important thing to know about the Reparative Serum is that it’s intentionally a dry formula. This means it needs a follow-up moisturizer (like the Frankincense Face Balm). The best time to use this serum is at night, right after cleansing and before your moisturizer.

Yes, I Need a Graceful Aging Formula

 

Frequently Asked Questions About Face Serums

Still feeling unsure about your choice? Let’s dig a little deeper to uncover your new go-to face serum. Here are some common questions and answers about how to best use a face serum.

 

What Face Serum Should I Use During the Day?

The Glow Serum is best for daytime use because it moisturizes and applies well under makeup. For your morning skincare routine, we recommend a gentle cleanser, the Glow Serum, makeup primer, and then makeup application.

 

What Face Serum Should I Use at Night?

You can use either the Glow Serum or the Reparative Serum at night, but the Reparative Serum is our favorite. Your skin cells repair and rebuild during sleep (beauty sleep is a real thing) and may perform even better when nourished with the right ingredients. Use the Reparative Serum and lock it in with the Frankincense Face Balm.

Can I Use Both the Glow Serum and Reparative Serum?

Yes, many customers use both the Glow Serum and Reparative Serum on a daily basis. Each serum offers unique benefits that complement each other. We recommend using the Glow Serum in the morning before applying your makeup. The Reparative Serum works best as a nighttime serum and should be followed up with a moisturizer, like the Frankincense Face Balm.

 

What Face Serum Should I Use with Gua Sha?

The Glow Serum is a medium-light weight formula that’s perfectly paired with your morning gua sha practice. Instead of rubbing or patting in the formula, you’ll leave it on your face and neck and gently rub it in with the gua sha stone.

 

What Face Serum Helps with Acne?

The Glow Serum is our top recommendation for acne breakouts and scars. It’s oil-based, so if you’re not used to oil cleansing, you may be hesitant to use it on oily skin. But the oils in the serum are designed to balance sebum and restore natural oil production. If you are prone to breakouts, start with just a few drops of the serum (2–4) and work your way up to a higher dose.

 

Here’s What Happens When You Use a Clean Skincare Brand

Face serums are formulated to soak your skin with nourishing ingredients. But most people don’t realize that their favorite serum is also infused with hormone disruptors, microplastics, and highly processed ingredients that heighten sensitivity and disruption. Switching to a clean skincare brand not only means pronounceable ingredients you can trust, it also means better long-term results for your skin and health.