It's hard to choose a lip product online. What does it really look like in-person? Will it be too bright? Not bright enough? Too shiny? Too matte?
This guide answers all of your questions so you can choose the right one for you.
Let's find your perfect match.
At a Glance
Completely Sheer: Tallow Lip Love
Sometimes your lips don't need color.
They just need hydration.
Tallow Lip Love delivers exactly that. It leaves behind a healthy, hydrated sheen while letting your natural lip color shine through.
Best for:
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Everyday hydration
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Overnight lip treatment
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No-makeup makeup days
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Layering under other lip products
Hydration from:
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100% Grass-Fed Tallow
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Beeswax
Scent options:
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Four scents from essential oils
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Unscented option
Buildable Color: Tinted Lip Balm
If lipstick feels like too much but lip balm feels like not enough, this your sweet spot.
Our Tinted Lip Balm lets you decide how much color you want. One swipe creates a soft wash of color. Multiple layers build into a richer, more dramatic look.
The finish? Think "your lips, but better."
Not glossy. Not flat. Just healthy-looking lips.
Best for:
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Everyday hydration and color
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Barely-there to bold looks
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A natural pop of color
Hydration from:
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100% Grass-Fed Tallow
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Beeswax
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Organic Castor Oil
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Vitamin E
Shade options:
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🌷Tulip — A feminine, fresh pink that’s girly but grown up. Think bright Spring tulips, rosy cheeks, and classic pink blush.
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🍒Cherry — Your bold red lip for confident days, a night on the town, or a romanticized night in. With buildable color, you can make it subtle or sultry.
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🍁Maple — An earthy, everyday brown that’s warm and sophisticated. Reminiscent of late Fall foliage, but versatile enough for all-season wear.
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🌹Rosy — The perfect red-brown blend of Cherry and Maple that’s not too bold for a no-makeup look, but deep enough to feel “done up.” (This is the original shade, but with an improved formula and packaging).
Full Pigment, Matte Finish: Nourishing Lipstick
For the lipstick lovers.
Our Nourishing Lipstick offers the richest color payoff of the lip collection with a soft satin-matte finish.
It's bold enough for special occasions while still feeling comfortable thanks to deeply hydrating plant butters.
Best for:
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Date night
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Girls’ night
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Formal events
Hydration from:
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Coconut Oil
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Cocoa Seed Butter
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Mango Butter
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Cupuaçu Butter
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Avocado Oil
Shade options:
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8 shades from subtle to sultry
Full Pigment, High-Gloss: Organic Lip Gloss
If you’re going for a more glamorous look, our gloss delivers rich, vibrant color with a glossy finish that doesn’t feel gooey.
Whether you wear it alone or layer it over your lipstick, it's an easy way to add dimension and shine.
Best for:
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Gloss lovers who want noticeable color
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Creating a fuller-looking pout
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Adding shine without stickiness
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Layering over lipstick for extra depth and dimension
Hydration from:
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Cocoa Butter
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Shea Butter
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Jojoba Oil
Shade options:
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10 pigmented shades
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Clear option
Multi-Purpose Color: Cream Cheek Tint
Technically… It's blush. But don't let the name fool you.
Our Cream Cheek Tint doubles beautifully as:
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Lip color
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Cream blush
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Eyeshadow
Matching cheeks and lips creates one of the easiest, most natural-looking makeup looks possible.
Hydration from:
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Castor Oil
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Carnauba Wax
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Glycerin
Shade options:
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Sierra
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Blush
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Pink Frost
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Merlot
Choose Tallow Lip Love if...
✔ You want maximum hydration
✔ You don't want color
✔ You're replacing conventional lip balm
Shop Tallow Lip Love →
Choose Tinted Lip Balm if...
✔ You love natural makeup
✔ You want buildable color
✔ You want hydration and makeup in one product
Shop Tinted Lip Balm →
Choose Organic Lip Gloss if...
✔ You love shine
✔ You like layering products
✔ You want vibrant color without stickiness
Choose Nourishing Lipstick if...
✔ You love classic lipstick
✔ You want full pigment
✔ You prefer a satin-matte finish
Choose Cream Cheek Tint if...
✔ You love minimalist beauty
✔ You travel often
✔ You want cheeks, lips, and eyes to coordinate effortlessly
The Best Part? They All Play Well Together.
One of our favorite things about the Toups lip collection is that all of the products can be used together to create your signature lip routine.
Some of our favorite combinations include:
Natural Everyday
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Tallow Lip Love
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Tinted Lip Balm
Night Out
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Nourishing Lipstick
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Organic Lip Gloss
15-Second Face
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Cream Cheek Tint
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Tinted Lip Balm
There's no wrong combination when every product starts with good-for-you ingredients.
Beautiful Lips Start With Better Ingredients
No matter which formula you choose, every Toups lip product is designed around one simple belief:
Lip products shouldn't just make your lips look beautiful. They should help keep them healthy.
Whether you're reaching for an everyday balm, a bold lipstick, or your favorite gloss, you can feel confident knowing you're choosing products made with thoughtfully selected ingredients safe enough for little ones to play dress-up with.
Ready to find your favorite?