Trend alert: skincare-infused makeup is the next big thing.
But is it actually worth the hype?
For years, makeup products have left our skin dried out and depleted (likely due to chemical and synthetic ingredients). Removing our makeup at the end of the day is considered essential to skin health, and it’s even recommended to reduce signs of aging.
The goal of skincare-infused makeup is to solve the age-old problem: makeup products that damage the health of our skin. These trending cream makeup products are infused with castor oil, jojoba oil, vitamin E, and other ingredients that promote wellness.
Let’s explore everything you need to know about skincare-infused makeup and how to find high-quality products that drive results.
What Is a Makeup and Skincare Hybrid?
It’s known by other names, like “skin-loving makeup,” “cosmetic skincare,” and “skincare-infused makeup.” Whatever you call it, a skincare and makeup hybrid is a makeup product that nourishes and protects the skin barrier. To us, healthy ingredients in makeup is common sense. But to those who are used to chemical-based formulas and synthetic ingredients, it’s a skincare breakthrough.
Cosmetic skincare isn’t meant to replace your skincare routine but simply to enhance it. Anything you wear throughout the day should work to improve your skin over time. Typical makeup and skincare hybrid products use active ingredients to hydrate, soften, and brighten the complexion.
Skincare-infused makeup appeals to minimalists, people with sensitive skin (who may find that their skin dries and flakes with drugstore makeup), and those who prefer cream makeup products.
Benefits of Makeup and Skincare Hybrids
Here are a few reasons why makeup and skincare hybrids are becoming the new normal…
Glowy Look
Goodbye to the long-popular matte finish. It’s time for dewy and hydrated skin to take over. The modern dewy look goes hand in hand with skincare-infused makeup. As cream products grow in popularity, nontoxic brands see this as an opportunity to include healthy oils like castor, jojoba, and vitamin E oils. If you choose the right makeup brand, the dewy look could be your path to a naturally glowing complexion.
Better Skin Barrier
The skin isn’t just a canvas for your makeup. It’s your largest organ and a unique ecosystem. To thrive, your skin needs essential nutrients like fatty acids, vitamins, and minerals. It also shouldn’t be regularly exposed to chemical ingredients and hormone disruptors.
Cosmetic skincare helps support a healthy skin barrier by feeding the skin with much-needed nutrients. Ideally, with a nontoxic skincare brand, the makeup should also be clean and chemical-free.
Good for Sensitive Skin
People with sensitive skin should always use makeup and skincare hybrids. These products are infused with vitamin E, jojoba oil, castor oil, aloe vera, and squalane — ingredients which are all known to soothe redness and restore the skin barrier.
Nontoxic Makeup
In a perfect world, your cosmetic skincare should come from a nontoxic makeup brand. As skincare-infused makeup grows in popularity, it shows an increased interest in clean ingredients and skin-healthy products.
What Makes a Skincare-Infused Makeup Product?
Just because a product says it’s skincare-infused, doesn’t mean it actually is. Just like with other trends, we need to understand how greenwashing and clever marketing can change our perception of a product. If you want cosmetic skincare, here are some must-have elements:
Cream Makeup Products
Skincare-infused makeup is trending, likely thanks to cream makeup products. The popular glowy look relies on cream blush, cream concealer, and liquid foundation to create a sheer finish. Unlike matte products (the go-to formulas in the '80s, '90s, and '00s), modern cream products create space for healthy ingredients, like jojoba oil and castor oil. If your makeup is skincare-infused but comes in powder form, it’s probably not doing you much good.
High-Quality Ingredients
You may notice ingredients like niacinamide, vitamin C, and retinol in your cosmetic skincare products. These ingredients can be beneficial, but you need to know their origin before trusting them for your skin.
Often, these vitamins are synthetically produced, meaning they’re less recognizable to the skin. It’s much better to find a product that uses whole-food ingredients, like castor oil, jojoba oil, shea butter, or tallow. These provide the whole-food form of vitamin C, vitamin E, or vitamin A — which are more gentle and nourishing.
No Fillers or Chemical Additives
A product infused with vitamin C isn’t going to make up for synthetic fillers and chemical preservatives. It’s common for brands to advertise “infused with vitamin E” or “makeup-infused skincare” on the front of their labels.
Unfortunately, these healthy ingredients are often added last, following a laundry list of hormone disruptors and environmental pollutants. A product isn’t truly skincare-infused makeup unless it includes only healthy ingredients.
Examples of Skincare-Infused Makeup
The most important thing about skincare-infused makeup? It’s the product base.
Always check the first three ingredients to get an overview of exactly how a cosmetic skincare product will perform. If any of those first ingredients are unnatural, don’t buy the product.
Here are some popular examples of skincare-infused makeup products that we love:
Cream Blush with Castor Oil
An ancient skincare remedy, castor oil should help your cream blush apply smoothly. It’s naturally anti-inflammatory and highly moisturizing, so it can reduce acne, redness, and rosacea with all-day wear. Castor oil is also known for its anti-aging benefits and is a common remedy to reduce fine lines, wrinkles, and even age spots.
Concealer with Jojoba Oil
A unique benefit of jojoba oil is that it’s nearly identical to human sebum. This is incredibly rare for a plant-based oil (it’s more common with animal-based skincare, like tallow). Jojoba oil concealer is a great option for young women who want the popular dewy look but struggle with oily skin. All-day wear of jojoba oil makeup can help regulate oil production and reduce acne scars.
Makeup Primer with Soothing Aloe Vera
We always recommend makeup primer for aging skin since it adds a layer of moisture and reduces makeup creasing. But a skincare-infused makeup primer is even more powerful for mature skin. Our favorite ingredient, aloe vera, helps soothe dryness and prevent flaking. It acts as a gentle barrier, keeping moisture in while reducing sensitivity.
Mascara with Vitamin E Oil
One of the most common issues people have with mascara is sensitivity. You may feel the urge to rub your eyes or notice redness after all-day wear. But mascara products can be healthy for your eyes and skin, especially when infused with vitamin E. This vitamin is a natural antioxidant that soothes and restores sensitive skin.
Luminizer with Cocoa Butter
With skincare-infused luminizer, it’s possible to promote glowy cheekbones and healthy skin at the same time. Cocoa butter smells amazing, and it’s an ancestral remedy for dry skin. It’s high in fatty acids and locks in moisturizer. Cocoa butter is commonly used in lotions, balms, and other health-promoting skincare products. So adding it to your makeup routine is a bonus.
At Toups and Co, Skincare-Infused Makeup Isn’t a Trend
It’s a lifestyle.
We strive to create the cleanest makeup and skincare products on the market. Without chemicals, there’s only one real way to formulate these products … and it starts with nature-based ingredients.
Cocoa butter, jojoba oil, castor oil, and aloe vera are all common ingredients in our skincare and makeup. Whether it’s a cream blush, concealer, or mascara, we formulate makeup that drives results while improving your skin over time.
In other words, we’re always a skincare-infused makeup brand.