Online shopping changes how we buy beauty products. The benefit is convenience and access to clean beauty brands. But the tricky part is matching new products to our skin tone over a screen. Here are some tips.
Makeup shopping has evolved over the years. Today, it’s common to shop online for makeup shades — which makes matching your unique skin tone even more difficult.
With organic makeup companies like Toups and Co, you have the benefit of eliminating chemicals and feeding your skin with only clean ingredients. But, the tricky thing is, you can only shop online. This is because we don’t use the synthetic preservatives that box stores require.
These customized recommendations will help you start off on the right foot, matching your skin tone to your makeup, even over a screen.
How to Find Your Perfect Match
To find the right shades for your skin, there are a few things you should know about your complexion. Here’s how to uncover your skin undertone and skin tone (and yes, they’re two different things).
Step 1: Find Your Skin Undertone
When you understand your unique coloring, you’ll be able to optimize your complexion with colorful clothing, lipstick, foundation, jewelry, and eye shadow. Most people have a general understanding of their skin tone (light, medium, or deep), but miss the color tones coming from beneath the skin’s surface. This is called the undertone.
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Cool undertones
Blue and red undertones are common for light skin, and these are considered cool undertones. If you suspect that your skin has cool undertones, the best way to find out is by trying on jewelry. Try on gold and silver pieces together. If the silver complements your face more, you have cool undertones.
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Warm undertones
Characterized by peachy or golden hues, people with warm undertones look their best with brightly colored makeup. Go for the bold lip, neutral eye, or colorful eyeshadow palette. To determine whether or not you have warm undertones in your complexion, check the color of the veins on your neck and face. If your veins are more green than blue, you have warm tones.
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Neutral undertones
It can be difficult to determine if your skin has neutral undertones — a combination of cool and warm colors. If you find that you look good in both gold and silver jewelry, this could be a sign that you’re neutral.
Step 2: Find Your Skin Tone
Now that you know your skin’s undertones, it’s time to learn about your overall skin tone. This is most often influenced by your genetics and ancestry.
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Light or fair skin tones
People with light or fair skin usually sunburn easily. They may have freckles or translucent skin and are often of Northern European descent. For anyone with this skin type, it’s recommended to use face products that have natural sun protection, to prevent painful burns and premature aging.
Although there are tons of makeup options for those with fair skin, it can be difficult to find your exact shade. Some fair-skinned makeups have blue pigment undertones, while others have red. It’s best to try out a few different variations for yourself — and be well acquainted with your undertone.
Here’s What We Recommend:
Foundation
Magnolia or Oyster colors in Liquid Foundation
Fair or Light colors in Mineral Makeup
Blush
Petal or Flush in Pressed Blush
Blush in Cream Cheek Tint
Lipstick
Precious Pink, Red Wine, or Breathless in the Nourishing Lipstick
Nude with Attitude or Pink-ing of You in our Organic Lip Gloss
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Medium or olive skin tones
If you’re able to spend a few hours in the sun without significant burns or your skin is dotted with dark brown freckles, you may have an olive complexion. Although we recommend starting with products for a medium skin tone, people with olive tones can sometimes experiment with products from the fair and deep categories, too.
Here’s What We Recommend:
Foundation
Wicker or Pecan colors in Liquid Foundation
Medium or Sand-beige colors in Mineral Makeup
Blush
Dusty Rose and Cinnabar in Pressed Blush
Sienna or Blush in Cream Cheek Tint
Lipstick
Blushing Bride or Purely Plum in the Nourishing Lipstick
No way Rose or Berry Boop in our Organic Lip Gloss
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Deep tones
Deep skin tones can vary a lot based on your ancestry. Regardless, you’re blessed with a little extra melanin and sun protection. Although you can still burn, it’s not common, and you regularly leave the house for a quick grocery run without applying sunscreen.
Here’s What We Recommend:
Foundation
Clay or Oak in Liquid Foundation
Toffee or Cocoa colors in Mineral Makeup
Blush
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Petal or Dusty rose in Pressed Blush
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Merlot in Cream Cheek Tint
Lipstick
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Temptress or Red Wine in the Nourishing Lipstick
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Ti-amo or Berry Boop in our Organic Lip Gloss
Bonus Tips to Help You Pick the Right Makeup for Your Skin Tone
Here are some ways to feel a little more confident when buying new makeup shades online.
Use sample kits
We know how difficult it can be to pick out your foundation over a computer screen. That’s why we offer sample kits. Choose your skin tone from light, medium, or deep shades, and we’ll send you a package of six different foundations to try. Once you find your match, you’ll be able to make a foundation purchase worry-free. And, you’ll have different color options to choose from if your summer tan changes your foundation shade.
Start slow
Once you know you love a product, it can be tempting to get it in every color. We support any commitment to ditching the toxins for healthy organic makeup. However, you might not want to shop too fast. Find one or two lipstick colors that speak to you and go slow. Once you have an idea which variety of colors matches you best, then you can go crazy.
Choose makeup based on current favorites
You don’t have to choose the exact same shades you already have, but it can be beneficial to start out with similar colors. Especially if you’re switching your makeup bag out for non-toxic and organic products, you’ll want to have the colors you feel most comfortable wearing.
Purchase with a friend
Do you have a friend with a similar skin tone? Buy a few products together and have a spa day at your home. You can swatch a few different lipstick, foundation, and blush colors and distribute them based on who is a better match.
Find Your Perfect Shade with Zero Risk
Even with a wealth of knowledge about skin undertones and color matching, it’s still possible to end up with the wrong shade. That’s why we offer the Toups Promise — a 30-day moneyback guarantee so you can get makeup you love with no risk to your wallet. If you order the wrong color, just reach out to our customer service team so we can switch out the products for you.