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BENEFITS
NO SYNTHETICS,
PRESERVATIVES,
SULFATES OR PARABENS
handmade in small batches
INGREDIENT TRANSPARENCY
Packaged in 100% recyclable paperboard
female founded and family run
SAFE FOR SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS
Overall rating: 4.743554 / 5 from 1435 reviews.
This liquid foundation offers smooth, natural feel and seamless coverage, ideal for sensitive skin. It features clean, nourishing ingredients and a wonderful scent, though shade selection may vary among users.
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"I am a natural blonde who tans pretty well in summer for reference and I use sea oats in summer and coastal in winter. I think coastal is new and is such an awesome match. They are so creamy, cover my redness, and also let my skin shine through. Most people don’t know I’m wearing makeup. Grateful for Toups and also great customer service. They actually care!"
"I’m enjoying my foundation in the color Magnolia so much. Not only does it have a pleasant scent, but it leaves my skin feeling moisturized and appearing even and smooth all day amid busy days in the Texas heat. Feels and looks even better than luxury foundations I have tried in the past. Highly recommend!"
"This foundation is a godsend. I used to only use 100% Pure due to my sensitive skin and autoimmune issues, but their products are always out of stock. I took a risk and tried this Toups & Co. foundation that had similar ingredients. IT IS AMAZING! I prefer it over 100% Pure. The coverage is FANTASTIC, it lasts ALL day, and I have had ZERO reactions to any of their makeup. Having a chronic skin issue is hard for a woman, but Toups & Co. came to the rescue and helped me feel like me again. The primer, blush, and bronzer have also caused zero skin issues. CLIENT FOR LIFE."
"I love everything about this foundation including the yummy scent. I look forward to putting on my makeup because it smells so good. However this last bottle I purchased has zero scent. I was actually disappointed as silly as that sounds. Has there been a change in the formula or did I get a fluke? Coverage is still spot on! Just miss the smell."
"I use this after applying a small amount of the primer, and it glides on my face so smoothly. I’ve never had a makeup that felt so soft and natural on my skin. It minimizes pores and smooths out my complexion, while still looking incredibly natural. Highly recommend!!!"
"This is the best foundation I've ever tried. I've been using it and the Toups Primer and my skin is in better condition than it has ever been. I also have the blush and like it as well. Thanks, Toups, for making a product that is healthier for my skin and works well!"
"This is a really great foundation! I’ve been wanting to try it for some time and I’m glad I decided to pull the trigger and purchase it. I purchased the color oyster and it goes really great with my skin tone. I have a pink undertone to my skin tone Oyster is a great color for pink undertones. This foundation goes on well and blends nicely. It doesn’t even feel like you have foundation on and it’s great for sensitive skin. I’m so glad I tried it. This will be end up being a re-purchase like a lot of Toups & Co products."
"I absolutely love this foundation! It applies so smoothly, provides great coverage, and still looks incredibly natural. My sister was surprised when I told her I was wearing foundation because she couldn’t even tell. It feels lightweight, doesn’t irritate my sensitive skin, and gives a beautiful, natural finish. The scent is also lovely and makes applying it even more enjoyable."
"I may have gone one shade too light, but the titanium dioxide in this formula makes my face look too white, even if I'm careful to apply the smallest amount. I did not buy the primer, but I don't think this is the main reason I find it looks chalky."
"I have sensitive, acne-prone combination skin. Clean makeup that is clean, not too drying/oily, and non-clogging is a must for me. This foundation has exceeded my expectations completely, offering excellent coverage and evening out my skin tone without being heavy or clogging pores. Happy to have a foundation staple I can count on!"
