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Soft skin. Seamless coverage. This skin-loving liquid foundation does more than even out your complexion—it helps improve it, even after you wash it off. Powered by aloe vera leaf juice (our #1 ingredient), soothing herb extracts, and nourishing shea butter, the lightweight formula glides on effortlessly, delivering ample, breathable coverage that won’t clog pores or trigger breakouts. It covers blemishes, helps clear skin, blends easily, and never cakes or settles into fine lines. Ideal for sensitive skin, it wears comfortably all day and layers beautifully with highlighter and bronzer for a natural or contoured finish.
This is foundation that works with your skin—not against it.
How to use
Begin with a makeup primer to prevent creasing
Use one pump and apply with clean hands or a makeup brush.
NO SYNTHETICS, PRESERVATIVES, SULFATES OR PARABENS
handmade in small batches
INGREDIENT TRANSPARENCY
Packaged in 100% recyclable paperboard
female founded and family run
SAFE FOR SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS
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Real Reviews from Real Customers
Overall rating: 4.746918 / 5 from 1379 reviews.
AI Generated Review Summary
This liquid foundation offers smooth, natural feel and seamless coverage, ideal for sensitive skin. It features clean, nourishing ingredients and a wonderful scent, though shade selection may vary among users.
Summary topics
Skin Feel: 17%
Color Match: 12%
Coverage Quality: 29%
Ingredient Quality: 10%
Product Scent: 11%
Review topics: [].
Review highlights
"I am always on the lookout for a good foundation that doesn't clog pores but covers my redness-prone skin well." — Carol W.
"It truly makes my skin feel nourished and adds just enough color for an everyday look" — Meredith G.
"I love the coverage, color and the feel My fav makeup!" — Connie E.
Reviews
New color!
"I got the new color dogwood. I love it. It's the exact color that matches my face. I'm so happy I got it. The makeup itself does good work and covering up. But doesn't look too heavy on the face. It isn't giving me spots. Or skin irritation. I will definitely buy this again."
— Shoshy G. (5/5)
Amazing coverage 1000/10
"I’ve always been stuck on Estée Lauder and done some big lifestyle changes in the last 3 years and makeup products came last cause I was so used to such good coverage others I tried just did not stay on or cover. This one exceeded my expectations after trying other natural makeups and it stays on like Estee for my skin! My new go to makeup!!! So excited about this! ! !"
— Renae C. (5/5)
OBSESSED!! (:
"I absolutely LOVE your products!! I've had a hard and expensive trial and error with natural/organic makeup! I FINALLY found MY makeup!! Thank you to Toups!! 🙌 It smells great, it's lightweight, full coverage and easy to apply quickly. . NO caking! It's so smooth! If you're on the fence, like I was, just DO IT!! you'll thank me later! (:"
— Amanda H. (5/5)
My new favorite foundation!
"After purchasing the sample pack, I decided to order the Liquid Foundation in Oyster, and the color match is absolutely perfect! It blends beautifully into my skin, provides great coverage, and never settles into or emphasizes my fine lines. The coverage lasts all day without feeling heavy or cakey. One thing I really love is how comfortable it feels on my skin. Just like Toups says, I've even accidentally slept in it and didn't wake up with the crazy breakouts I would normally expect from other foundations. Last year I was really struggling with my skin, and after reading Toups & Co. 's blog posts, I started incorporating more of their products into my routine. Between the education they provide and their clean, natural ingredients, I genuinely feel like I've repaired my skin barrier. This foundation has become a staple for me. My first bottle lasted an incredible nine months, even with almost daily use. The quality, performance, and longevity make it worth every penny. I couldn't recommend it more!"
— Kierra (5/5)
I'll Never Use Anything Else!
"Several years ago, I switched to natural skincare and thought it would mean giving up liquid foundation. I have very fair, but uneven skin. I rely on foundation to even out the red. I ordered a sample set of the foundation and was blown away at how well it worked. I love that my makeup can now be as nourishing as the rest of my skincare, and look great at the same time!"
— Anna J. (5/5)
Good coverage foundation!
"It took me a long time to figure out which color to go with as I bought the samplers for light and medium. I'm so glad I went with Dune for my olive skin. The only concern is the color may be too light for the summer as I tan easily. It is lightweight and can be layered if you want more coverage. I love the super mild scent and it wears well - even at the end of the day, it doesn't feel like I have on foundation. I'm glad I found this brand!"
— Kristine R. (5/5)
Defective foundation lid and bottle
"I would appreciate a replacement for the magnolia foundation I purchased. Thank you for your attention to this unfortunate issue. Linda"
— Linda B. (2/5)
The very best!
"I bought the foundation and primer and I just want to say how good this stuff is. Not one speck of a breakout from the primer or foundation. My skin looks flawless when I wear it. I can’t feel it. No heaviness. I have spent 40 years looking for a foundation that would not break me out. Please don’t ever change the formula. Love it!"
— Jill M. (5/5)
New Fav
"So far I’m very happy with this foundation. Ordered too light of a shade the first time and had to cave and purchase the sample kit. Ended up going with a color three shades darker. Goes on beautifully especially when paired with the primer. I use a flat brush and just one pump. Also doesn’t settle into fine lines which at 59 is super important!"
— Laura P. (5/5)
50/50
"The foundation itself goes on smoothly and feels nice on your skin. That being said, finding the right shade is very difficult apparently and emails to the company were not responded to… Also, after about four days it started bothering my eyes if it got anywhere near. I, sadly, can’t wear it."
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