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Aloe-first formula

A clean foundation that finally covers like you wanted.

Buildable, breathable coverage built on an aloe vera base — no clogged pores, no chalky cast, and 16 shades built for real undertones.

  • Won't clog pores — non-comedogenic, aloe-forward base
  • 16 shades across four undertone families
  • Gentle enough for sensitive skin
  • Layers well without pilling or separating
Liquid Foundation swatched across three forearms, showing a range of shade depths and undertones
Why it works

Buildable, breathable coverage — four reasons this replaces your current foundation:

Toups and Co Organics Liquid Foundation bottles
01

Won't clog pores

The aloe-forward base is formulated to sit on skin without blocking pores.

“It offers excellent coverage without being heavy or clogging pores.”— Lauren P., verified buyer
02

16 shades, four undertone families

Cool, warm, neutral, and olive — built for real skin, not a one-size gradient.

“Shades like Sea Oats, Magnolia and Dune are the perfect matches to switch between for my complexion year-round.”— Nikki H., verified buyer
03

Gentle for sensitive skin

Formulated without the irritants that make daily foundation wear uncomfortable.

“It feels lightweight, doesn't irritate my sensitive skin, and gives a beautiful, natural finish.”— Deanna, verified buyer
04

Layers well

Builds smoothly under and over other products without pilling or separating.

“It glides on so smoothly — even layered over primer, it still looks incredibly natural.”— Hannah S., verified buyer
16 shades

Built for four undertone families.

Sixteen shades, each named and organized by undertone, so you can match to your actual skin instead of picking the closest guess.

What's inside

Six ingredients, listed in order.

01

Aloe Vera Juice

The base of the formula — soothing and lightweight instead of a heavy, occlusive film.

02

Mineral Pigments

Iron oxides and mineral color, not synthetic dye, for a natural finish across all 16 shades.

03

Jojoba Oil

Closely mimics skin's natural sebum, helping the formula blend without clogging pores.

04

Vegetable Glycerin

A humectant that keeps the finish hydrated instead of settling into fine lines.

05

Vitamin E (Tocopherol)

A naturally derived antioxidant that helps protect the formula without synthetic preservatives.

06

Xanthan Gum

A plant-derived thickener that gives the formula its smooth, buildable texture.

"This foundation is a godsend! It is amazing — I prefer it over 100% Pure."
Kara S. — Verified Buyer
Choose your shade

Sixteen shades. One that's yours.

Match your undertone, pick your depth, and check out — the price and shade name below update as you go.

Liquid Foundation swatched across three forearms, showing a range of shade depths and undertones
Woman holding a bottle of Liquid Foundation near her face

Experience Flawless Skin

Soft skin. Seamless coverage. This skin-loving liquid foundation does more than even out your complexion—it helps improve it, even after you wash it off. Powered by aloe vera leaf juice (our #1 ingredient), soothing herb extracts, and nourishing shea butter, the lightweight formula glides on effortlessly, delivering ample, breathable coverage that won't clog pores or trigger breakouts. It covers blemishes, helps clear skin, blends easily, and never cakes or settles into fine lines. Ideal for sensitive skin, it wears comfortably all day and layers beautifully with highlighter and bronzer for a natural or contoured finish.

This is foundation that works with your skin—not against it.

How to use. +

Begin with a makeup primer to prevent creasing. Use one pump and apply with clean hands or a makeup brush. Layer as desired.

Complete the routine — Pairs well with. +
What's inside

Full ingredient list.

Organic Aloe Barbadensis Leaf Juice*, Water, Organic Glycerin*, Organic Rice Powder*, Boron Nitride, Candelilla Wax, Squalane, Organic Shea Butter*, Organic Chamomilla Hydrosol*, Organic Sunflower Lecithin*, Tocopherol (Vitamin E), Organic Vanilla Planifolia*, Organic Oregano Leaf Extract*, Thyme Extract, Organic Olive Leaf Extract*, Organic Rosemary Leaf Extract*, Lavender Flower Extract, Goldenseal Extract; [+/- May Contain]: Titanium Dioxide (CI 77891) Zinc Oxide (CI 77947), Iron Oxides (CI 77491, 77492, 77499)

*certified organic

View our Never List →
Before you order

Common questions

How do I find my shade? +

Shades are grouped by undertone — cool, warm, neutral, or olive. Match your undertone first, then pick the depth closest to your skin from that group.

Will it clog my pores? +

The aloe-forward base is formulated to sit on skin without blocking pores — reviewers with acne-prone and combination skin consistently note this.

Is it good for sensitive skin? +

Yes — it's formulated to be gentle enough for daily wear on sensitive skin.

Can I layer it with other products? +

It builds smoothly under and over other products without pilling or separating, so it works well in a full routine.

Coverage that finally works with your skin, not against it.

16 shades, an aloe-first formula, and a 4.7 out of 5 rating from 1,454 reviewers.

$50
Find Your Shade
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