Liquid Foundation – Toups and Co Organics
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Liquid Foundation


Pair It With

Don’t know your shade? Try our sample kit. 

Have you ever tried a foundation that makes you feel good? Say hello to your skin’s new favorite morning routine. Made with aloe vera leaf juice (the primary ingredient), herb extracts, and shea butter, our liquid foundation will have you feeling the effects of a softer and healthier complexion—even after you take off your makeup.

Our mission is to help women move away from toxic ingredients, like parabens and phthalates—and instead, choose clean makeup products that are naturally hydrating and naturally occurring. 

Perfect formula to give you ample coverage, a flawless finish, and that coveted natural glow.

Need a guide to finding your perfect shade? Read our blog post.

Is Liquid Foundation Right for You?

Experience flawless skinwithout the toxic ingredients. Our liquid foundation is lightweight while providing ample coverage. It’s a wonderful solution for those who are sensitive or prone to breakouts—and it can be layered with highlighter and bronzer for a contoured look. 

The benefits include:

  • Lightweight and breathable.
  • Good for sensitive skin.
  • Lasts all-day.
  • Provides natural sun protection.
  • Easy to apply.
  • Doesn’t cause breakouts.
  • Doesn’t crease.

NAME CHANGE CHART Light to dark descriptions as follows:

Bisque - Oyster (Cool Fair)

Porcelain - Magnolia (Cool Very Fair)

Nude - Gulf Sand (Cool Light/Medium)

Bamboo - Sea Oats (Neutral Light/Medium)

Cork - Wicker (Warm Light/Medium)

Almond - Pecan (Neutral Medium)

Sandalwood - Praline (Warm Medium/Tan)

Caramel - Brulee (Warm Tan)

Chestnut - Chai (Warm Deep)

Honey - Maple (Cool Medium Brown)

Mocha - Clay (Cool Deep Brown)

Cocoa - Oak (Rich Natural Espresso)


Begin with a makeup primer to prevent creasing. Use one pump and apply with clean hands or a makeup brush. Layer as desired. Repeat positive affirmations in the mirror—you’re a rockstar.

Made in the USA with natural ingredients that are 90% organic.
Provides natural sun protection.
Recommended for all skin types.

Store in a cool, dry place.

Full Ingredients List

Aloe Vera Leaf Juice, Water, *Glycerine, *Rice Powder, Boron Nitride, Candelilla Wax, Squalane, *Shea Butter, *Chamomile Hydrosol , Sunflower Lecithin, *Tocopherol (Vitamin E), *Vanilla Planifolia, *Oregano Leaf Extract, Thyme Extract, *Olive Leaf Extract,*Rosemary Leaf Extract, Lavender Flower Extract, Goldenseal Root Extact, [+/- May Contain]: Non-Nano Titanium Dioxide (CI 77891) Zinc Oxide (CI 77947), Iron Oxides (CI 77491, 77492, 77499). *Certified Organic

Customer Reviews

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Real ingredients

We use tallow from grass fed cows,
organic cold pressed olive oil and
certified organic essentials oils.

Beauty as nature intended

We never use synthetic chemicals, GMOs, toxins, fillers, artificial colors or artificial fragrances.

Made in the USA

We support small, family owned farms who are sustainable, fair trade, transparent and ethical.

From our family to yours

We are a husband and wife team that believes it’s not good enough for you until it’s good enough for our own family.