Liquid Foundation – Toups and Co Organics
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Three rectangular bottles of Toups and Co Organics Liquid Foundation in different shades are stacked horizontally against a simple, neutral background, showcasing their seamless coverage—ideal for sensitive skin.
twelve-shades-of-nontoxic-liquid-foundation-lined-up-against-brown-background
A hand displays six Toups and Co Organics Liquid Foundation swatches—Dune (new), Sea Oats, Wicker, Pecan, Praline, Brulee—on the inner forearm for a natural glow on sensitive skin, set against a neutral background.
A hand displays four swatches of Toups and Co Organics Liquid Foundation in Chai, Maple, Clay, and Oak on the forearm against a neutral background—ideal for sensitive skin and achieving a natural glow.
An arm shows swatches of six full coverage shades—Cahaba Lily, Dogwood, Oyster, Magnolia, Gulf Sand, and Coastal—from the Toups and Co Organics Sample Set - Liquid Foundation on a neutral background.
Three forearms of varying skin tones display swatches of Toups and Co Organics Liquid Foundation in Brulee, Dune, Coastal, Chai, Maple, and Oak—each shade delivers a natural glow and is gentle for sensitive skin.
Close-up of an older woman with gray hair and smooth skin, wearing Toups and Co Organics Liquid Foundation in Oyster for a natural glow. Text reads, Model is wearing Oyster.
A woman with long dark hair smiles at the camera against a plain backdrop, radiating a natural glow. A label reads: Model is wearing Liquid Foundation by Toups and Co Organics, ideal for sensitive skin.
A woman with medium skin tone smiles, showing even Toups and Co Organics Liquid Foundation application for a natural glow. Text reads, Model is wearing Dune.
A woman with long, wavy black hair smiles at the camera, her natural glow enhanced by Toups and Co Organics Liquid Foundation for sensitive skin. Caption reads: Model is wearing Wicker.
A woman with natural curly hair and a light peach camisole smiles slightly, looking off-camera, her natural glow enhanced. Text reads: Model is wearing Toups and Co Organics Liquid Foundation in Chai.
A woman with smooth, medium-brown skin and straight, dark hair smiles softly at the camera. Text reads: Model is wearing Toups and Co Organics Liquid Foundation in Clay for a natural glow.
Three rectangular bottles of Toups and Co Organics Liquid Foundation in different shades are stacked horizontally against a simple, neutral background, showcasing their seamless coverage—ideal for sensitive skin.
twelve-shades-of-nontoxic-liquid-foundation-lined-up-against-brown-background
A hand displays six Toups and Co Organics Liquid Foundation swatches—Dune (new), Sea Oats, Wicker, Pecan, Praline, Brulee—on the inner forearm for a natural glow on sensitive skin, set against a neutral background.
A hand displays four swatches of Toups and Co Organics Liquid Foundation in Chai, Maple, Clay, and Oak on the forearm against a neutral background—ideal for sensitive skin and achieving a natural glow.
An arm shows swatches of six full coverage shades—Cahaba Lily, Dogwood, Oyster, Magnolia, Gulf Sand, and Coastal—from the Toups and Co Organics Sample Set - Liquid Foundation on a neutral background.
Three forearms of varying skin tones display swatches of Toups and Co Organics Liquid Foundation in Brulee, Dune, Coastal, Chai, Maple, and Oak—each shade delivers a natural glow and is gentle for sensitive skin.
Close-up of an older woman with gray hair and smooth skin, wearing Toups and Co Organics Liquid Foundation in Oyster for a natural glow. Text reads, Model is wearing Oyster.
A woman with long dark hair smiles at the camera against a plain backdrop, radiating a natural glow. A label reads: Model is wearing Liquid Foundation by Toups and Co Organics, ideal for sensitive skin.
A woman with medium skin tone smiles, showing even Toups and Co Organics Liquid Foundation application for a natural glow. Text reads, Model is wearing Dune.
A woman with long, wavy black hair smiles at the camera, her natural glow enhanced by Toups and Co Organics Liquid Foundation for sensitive skin. Caption reads: Model is wearing Wicker.
A woman with natural curly hair and a light peach camisole smiles slightly, looking off-camera, her natural glow enhanced. Text reads: Model is wearing Toups and Co Organics Liquid Foundation in Chai.
A woman with smooth, medium-brown skin and straight, dark hair smiles softly at the camera. Text reads: Model is wearing Toups and Co Organics Liquid Foundation in Clay for a natural glow.

Liquid Foundation

$50.00

Delivers breathable, buildable coverage while soothing and improving your complexion—even after you take it off.

Color
Cahaba Lily - Neutral
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Sets are eligible for exchange only

BENEFITS

  • lightweight and breathable
  • good for sensitive skin
  • long-lasting coverage
  • non-comedogenic
  • fights breakouts

Experience Flawless Skin

Soft skin. Seamless coverage. This skin-loving liquid foundation does more than even out your complexion—it helps improve it, even after you wash it off. Powered by aloe vera leaf juice (our #1 ingredient), soothing herb extracts, and nourishing shea butter, the lightweight formula glides on effortlessly, delivering ample, breathable coverage that won’t clog pores or trigger breakouts. It covers blemishes, helps clear skin, blends easily, and never cakes or settles into fine lines. Ideal for sensitive skin, it wears comfortably all day and layers beautifully with highlighter and bronzer for a natural or contoured finish.

This is foundation that works with your skin—not against it.

How to use
  1. Begin with a makeup primer to prevent creasing
  2. Use one pump and apply with clean hands or a makeup brush.
  3. Layer as desired.

Pairs well with
A bottle of Toups and Co Organics Flawless Face Primer with a pump dispenser rests on a neutral surface.

Flawless Face Primer

$52

Toups & Co Mineral Makeup Brush

Foundation Brush

$32

Ingredients

Organic Shea Butter

Organic Aloe Leaf Juice

Organic Rice Powder

Organic Aloe Barbadensis Leaf Juice*, Water, Organic Glycerin*, Organic Rice Powder*, Boron Nitride, Candelilla Wax, Squalane, Organic Shea Butter*, Organic Chamomilla Hydrosol*, Organic Sunflower Lecithin*, Tocopherol (Vitamin E), Organic Vanilla Planifolia*, Organic Oregano Leaf Extract*, Thyme Extract, Organic Olive Leaf Extract*, Organic Rosemary Leaf Extract*, Lavender Flower Extract, Goldenseal Extract; [+/- May Contain]: Titanium Dioxide (CI 77891) Zinc Oxide (CI 77947), Iron Oxides (CI 77491, 77492, 77499)

*certified organic


View our Never List

Our Commitment to Quality

NO SYNTHETICS,
PRESERVATIVES,
SULFATES OR PARABENS

handmade in small batches

INGREDIENT TRANSPARENCY

Packaged in 100% recyclable paperboard

female founded
and family run

SAFE FOR
SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS

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Real Reviews from Real Customers

Overall rating: 4.7444267 / 5 from 1256 reviews.

AI Generated Review Summary

This liquid foundation offers smooth, natural feel and seamless coverage, ideal for sensitive skin. It features clean, nourishing ingredients and a wonderful scent, though shade selection may vary among users.

Summary topics

  • Skin Feel (17%): A significant number of customers remarked that the product feels great on their skin, describing it as smooth, smooth, and natural.
  • Color Match (12%): It was observed by customers that the color of the product is perfect and matches their skin tone.
  • Coverage Quality (29%): Many customers remarked that the coverage of the product is great, excellent, and they love it.
  • Ingredient Quality (10%): Customers loved the clean and natural ingredients of the product. (7 out of 20 reviews)
  • Product Scent (11%): Customers raved about the product's wonderful scent, with many describing it as amazing and delicious.

Review topics: [].

Review highlights

  • "I am always on the lookout for a good foundation that doesn't clog pores but covers my redness-prone skin well." — Carol W.
  • "It truly makes my skin feel nourished and adds just enough color for an everyday look" — Meredith G.
  • "I love the coverage, color and the feel My fav makeup!" — Connie E.

Reviews

Best I’ve ever used!

"I’ve never had a makeup that I’ve been completely satisfied with…was always searching for something better. This one is the one! It’s lightweight, goes on smoothly, the coverage is great. Blurs pores and with a light brush of setting powder wears consistently all day. I’m totally impressed with the Frankincense face balm as well. It has a slight herby scent but it disappears after application and the results are worth it!"

— Jennifer H. (5/5)

Doesn't feel like makeup!

"In the best way, I can't even tell I'm wearing makeup. This somehow provides full coverage, yet feels feather-light. And unlike the tinted oil serum I've been using for years, this doesn't make my skin feel greasy. I highly recommend purchasing the sampler set to find your perfect match. I actually match with Dune and Sea Oat equally well, but prefer Dune as it's a bit warmer and bronzier-looking."

— Angela R. (5/5)

Amazing- long lasting and doesn’t crease!

"I’m enjoying my foundation in the color Magnolia so much. Not only does it have a pleasant scent, but it leaves my skin feeling moisturized and appearing even and smooth all day amid busy days in the Texas heat. Feels and looks even better than luxury foundations I have tried in the past. Highly recommend!"

— Whitney S. (5/5)

A MIRACLE for sensitive skin

"This foundation is a godsend. I used to only use 100% Pure due to my sensitive skin and autoimmune issues, but their products are always out of stock. I took a risk and tried this Toups & Co. foundation that had similar ingredients. IT IS AMAZING! I prefer it over 100% Pure. The coverage is FANTASTIC, it lasts ALL day, and I have had ZERO reactions to any of their makeup. Having a chronic skin issue is hard for a woman, but Toups & Co. came to the rescue and helped me feel like me again. The primer, blush, and bronzer have also caused zero skin issues. CLIENT FOR LIFE."

— Kara S. (5/5)

Terrific product.

"I have the liquid foundation & primer & application brush. I’m 70 years old & usually do not where much makeup. This product is lightweight & good for ones skin. Highly recommend it."

— Suzy S. (5/5)

Q&A

free U.S.shipping over $100

organic, clean ingredients

handcrafted in coastal alabama