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BENEFITS
NO SYNTHETICS,
PRESERVATIVES,
SULFATES OR PARABENS
handmade in small batches
INGREDIENT TRANSPARENCY
Packaged in 100% recyclable paperboard
female founded and family run
SAFE FOR SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS
Overall rating: 4.7438188 / 5 from 1456 reviews.
This liquid foundation offers smooth, natural feel and seamless coverage, ideal for sensitive skin. It features clean, nourishing ingredients and a wonderful scent, though shade selection may vary among users.
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"I’ve never had a makeup that I’ve been completely satisfied with…was always searching for something better. This one is the one! It’s lightweight, goes on smoothly, the coverage is great. Blurs pores and with a light brush of setting powder wears consistently all day. I’m totally impressed with the Frankincense face balm as well. It has a slight herby scent but it disappears after application and the results are worth it!"
"In the best way, I can't even tell I'm wearing makeup. This somehow provides full coverage, yet feels feather-light. And unlike the tinted oil serum I've been using for years, this doesn't make my skin feel greasy. I highly recommend purchasing the sampler set to find your perfect match. I actually match with Dune and Sea Oat equally well, but prefer Dune as it's a bit warmer and bronzier-looking."
"This is my third time ordering this foundation. I dropped the second bottle and broke it on day 2 of using. Anyhoo, I noticed a different and not appealing smell on second purchase. Thought maybe a fluke, but the 3rd bottle still has the smell. I don’t recall this on my first order. I love the cleanliness and light coverage of it and will keep using. I’m just curious is this normal?"
"I am a natural blonde who tans pretty well in summer for reference and I use sea oats in summer and coastal in winter. I think coastal is new and is such an awesome match. They are so creamy, cover my redness, and also let my skin shine through. Most people don’t know I’m wearing makeup. Grateful for Toups and also great customer service. They actually care!"
"I’m enjoying my foundation in the color Magnolia so much. Not only does it have a pleasant scent, but it leaves my skin feeling moisturized and appearing even and smooth all day amid busy days in the Texas heat. Feels and looks even better than luxury foundations I have tried in the past. Highly recommend!"
"I wont buy anything else. I absolutely love this foundation! I have tried so many other brands. This has good coverage and its clean. I get hormonal acne and this has helped a ton with. My skin doesn't get irritated with this foundation. Love the foundation!"
"This foundation is a godsend. I used to only use 100% Pure due to my sensitive skin and autoimmune issues, but their products are always out of stock. I took a risk and tried this Toups & Co. foundation that had similar ingredients. IT IS AMAZING! I prefer it over 100% Pure. The coverage is FANTASTIC, it lasts ALL day, and I have had ZERO reactions to any of their makeup. Having a chronic skin issue is hard for a woman, but Toups & Co. came to the rescue and helped me feel like me again. The primer, blush, and bronzer have also caused zero skin issues. CLIENT FOR LIFE."
"I love everything about this foundation including the yummy scent. I look forward to putting on my makeup because it smells so good. However this last bottle I purchased has zero scent. I was actually disappointed as silly as that sounds. Has there been a change in the formula or did I get a fluke? Coverage is still spot on! Just miss the smell."
"I love this foundation and am a repeat buyer. It is light and makes my skin look flawless, while natural! I love that I can feel good about what I'm putting on my face. Absolute favorite."
"The liquid foundation is just the right amount of coverage and the color works well. Feels invisible on the skin. Good product."
