Sample Set - Liquid Foundation
– Toups and Co Organics
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This clean, full-coverage foundation delivers a smooth, lightweight finish that lasts all day—without creasing, caking, or clogging pores. Formulated with nourishing aloe vera and shea butter, it feels as good as it looks, supporting skin with every wear.
Finding your perfect match shouldn’t be a guessing game. That’s why we created the Liquid Foundation Sample Set—an easy, at-home way to test multiple shades and find your fit. Share the extras with friends or mix to customize your perfect tone.
Made for sensitive skin and designed for real life, this foundation covers beautifully while letting your skin breathe.
NO SYNTHETICS, PRESERVATIVES, SULFATES OR PARABENS
handmade in small batches
INGREDIENT TRANSPARENCY
Packaged in 100% recyclable paperboard
female founded and family run
SAFE FOR SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS
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Real Reviews from Real Customers
Overall rating: 4.3552814 / 5 from 729 reviews.
AI Generated Review Summary
This liquid foundation sample set offers a variety of shades to help you find the perfect match. Customers appreciate its smooth, lightweight finish and full coverage. The set includes samples for light, coastal medium, and deep shades, making it easy to test and customize your tone. Nourished with aloe vera and shea butter, it feels silky and supports sensitive skin.
Summary topics
Shade Matching: 21%
Texture: 6%
Coverage: 14%
Sample Kit: 18%
Appearance: 7%
Review topics: [].
Review highlights
"It stays all day, I feel great and people tell me “wow, your skin looks GREAT!”" — Laura Z.
"This mineral foundation makeup, blush and lipstick is absolutely wonderful…." — Laura Z.
"The liquid foundation samples are a great first step to find the correct shade." — Nancy R.
Reviews
The light sample is a little too dark
"For me I needed a fair selection. There was only one I could try in the light and it was the lightest one. However I chose that one. It is perfect. I bought the full size foundation and primer. Have not had one break out or Eczema since using. My skin looks flawless. Light and airy. Cannot feel it on my face, does not settle in any fine lines. It is wonderful. Thank you for offering samples and for making a great product."
— Jill M. (4/5)
Love that I could get a sample
"I've been looking for natural alternative for my foundation and it's very difficult to match my skin tone. I love that I could buy a sample to try it out. Cala Lily worked beautifully. It was just wonderful and reduced the look of my wrinkles while lasting all day giving me natural coverage. I will be buying this foundation."
— Kathryn P. (5/5)
So far I love the
"So far I love the way the foundation feels on the skin and matches to complexion. I was nervous I wouldn’t be able to find the right shade from this set but think I have in the gulf sand. My face can be prone to oiliness at certain parts of the day and I find with this foundation it has not become oily. It could also be because I just started using the charcoal bar and frankincense balm face set to!"
— Kasie F. (5/5)
Almost. . .
"The color is good, the coverage is great, and the staying power is amazing! But I feel like it sits a little too rigidly on the lines of my face. If I was 20-30 years younger I would purchase a full-size, but for $50 a bottle, I have to absolutely love it and I don't quite."
— Sabrina B. (4/5)
Colors too light, flaky on skin
"The colors in this set all sat to light on my skin. I don’t have medium or dark skin, so I thought these would look fine, but I was ghosty in all of them. Also, it didn’t sit smoothly on my skin. It was gritty looking and flaked more as the day went on, even with a moisturizer under. I really love the ingredients and wanted to love these, but they’re not for me."
— Ashley B. (3/5)
Best foundation
"Using the sample set to find my match was a game changer! I’m never exactly fair or exactly light, the range of colors in the set is amazing. Love this foundation"
— Deborah T. (5/5)
Luxurious and creamy!
"These samples helped me pick out the right shade of foundation to order. I instantly fell in love with the creamy texture that felt so healthy on my skin. It feels very nourishing with just the right amount of coverage, not greasy or drying, but just right for my 54-year-old face!"
— Mindy L. (5/5)
So helpful!
"Because I have fair skin, I purchased the Light Liquid Foundation Sample Set to help find my perfect shade match. The samples arrived in an adorable drawstring bag that looked like it was made from linen, which felt very on-brand with Toups & Co. 's natural and organic approach. The set included six different shades, and I was able to work my way through each one before deciding which color suited me best. While the samples are small, there is more than enough product to test each shade and even do a full-face wear test before making a decision. After trying them all, I discovered that Oyster was the perfect match for my skin tone. I genuinely appreciate that Toups & Co. offers this option. Purchasing foundation online can feel intimidating, especially when you can't swatch shades in person. This affordable sample set gave me the confidence to try a new foundation without the fear of wasting money on the wrong color. For me, the sample set was incredibly helpful and ended up being one of the main reasons I felt comfortable ordering the full-size foundation. If you're unsure which shade to choose, I highly recommend starting with the sample set. It's a simple, affordable way to find your perfect match with confidence."
— Kierra (5/5)
Wonderful foundation
"These little sample sizes are a great way to find your correct shade. I found two that I like, even mixed them together as an experiment and that turned out so well that I ordered a full size bottle of each! The liquid foundation works best for my skin type and I just love how light it feels, and it lasts all day!"
— Kimberley Z. (5/5)
"I just have the samples rigjt now . I love that this company does this. It can be so hard to find the right shades and to know how it feels on etc… still deciding between 2 shades. Definitely will purchase soon."