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Toups & Co Nourishing Lipstick
eight-shades-of-nontoxic-lipstick-displayed-against-brown-background
Three arms of varying skin tones show swatches of Toups and Co Organics Nourishing Lipstick, enriched with hydrating butters and antioxidants. Shades from top to bottom: Precious Pink, Breathless, Radiant Rose, Red Wine, Blushing Bride, Purely Plum, Black Cherry, Temptress.
A woman with long gray hair smiles, wearing Toups and Co Organics Nourishing Lipstick in Precious Pink—infused with hydrating butters and antioxidants.
Close-up of a woman with long black hair softly smiling at the camera; “Breathless” appears in a label at the bottom left, showcasing Toups and Co Organics’ Nourishing Lipstick, infused with hydrating butters for smooth, soft lips.
A woman with curly black hair and radiant skin glances sideways, wearing Toups and Co Organics’ Nourishing Lipstick in Radiant Rose, enriched with hydrating butters for moisture. She has on a white strap.
Close-up of a woman with long black hair, smooth skin, and lips in Red Wine shade. She wears Toups and Co Organics Nourishing Lipstick, enriched with antioxidants and hydrating butters, looking directly at the camera with a neutral expression.
A woman with long dark hair and clear skin smiles, wearing Toups and Co Organics Nourishing Lipstick in Blushing Bride—a hydrating, buttery formula giving her lips a soft, healthy look with subtle pink color.
A middle-aged woman with long dark hair smiles at the camera against a plain background. A small label reads Purely Plum, highlighting her look enhanced by Toups and Co Organics Nourishing Lipstick.
A woman with long dark hair wears Toups and Co Organics Nourishing Lipstick in Black Cherry, featuring hydrating butters and antioxidants, paired with a white strap top as she looks at the camera.
A woman with curly hair softly smiles, wearing Toups and Co Organics Nourishing Lipstick in Temptress—a bold dark red shade infused with hydrating butters—and small stud earrings.
Toups & Co Nourishing Lipstick
eight-shades-of-nontoxic-lipstick-displayed-against-brown-background
Three arms of varying skin tones show swatches of Toups and Co Organics Nourishing Lipstick, enriched with hydrating butters and antioxidants. Shades from top to bottom: Precious Pink, Breathless, Radiant Rose, Red Wine, Blushing Bride, Purely Plum, Black Cherry, Temptress.
A woman with long gray hair smiles, wearing Toups and Co Organics Nourishing Lipstick in Precious Pink—infused with hydrating butters and antioxidants.
Close-up of a woman with long black hair softly smiling at the camera; “Breathless” appears in a label at the bottom left, showcasing Toups and Co Organics’ Nourishing Lipstick, infused with hydrating butters for smooth, soft lips.
A woman with curly black hair and radiant skin glances sideways, wearing Toups and Co Organics’ Nourishing Lipstick in Radiant Rose, enriched with hydrating butters for moisture. She has on a white strap.
Close-up of a woman with long black hair, smooth skin, and lips in Red Wine shade. She wears Toups and Co Organics Nourishing Lipstick, enriched with antioxidants and hydrating butters, looking directly at the camera with a neutral expression.
A woman with long dark hair and clear skin smiles, wearing Toups and Co Organics Nourishing Lipstick in Blushing Bride—a hydrating, buttery formula giving her lips a soft, healthy look with subtle pink color.
A middle-aged woman with long dark hair smiles at the camera against a plain background. A small label reads Purely Plum, highlighting her look enhanced by Toups and Co Organics Nourishing Lipstick.
A woman with long dark hair wears Toups and Co Organics Nourishing Lipstick in Black Cherry, featuring hydrating butters and antioxidants, paired with a white strap top as she looks at the camera.
A woman with curly hair softly smiles, wearing Toups and Co Organics Nourishing Lipstick in Temptress—a bold dark red shade infused with hydrating butters—and small stud earrings.

Nourishing Lipstick

$25.60 $32 20% off

Enjoy a refreshing dose of avocado oil, Vitamin E, and jojoba oil to lock in moisture alongside stunning swatches of color.

Color
Breathless
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Frequency:
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free shipping over $100

BENEFITS

  • highly pigmented colors
  • hydrates with nourishing butters
  • improves elasticity
  • doubles as lip balm
  • safe for sensitive skin
  • nutrient-dense ingredients
woman-applies-nontoxic-hydrating-lipstick-against-a-nature-background

Bold color. Clean comfort.

This pigment-packed lipstick is powered by nourishing butters like cocoa, mango, and cupuaçu to hydrate, soften, and support skin elasticity with every swipe. Instead of fillers or parabens, it’s fortified with antioxidants that help restore and protect. The result? Rich, vibrant color that feels as good as it looks. With a satin finish and skin-loving ingredients, this is lipstick that makes a statement—without compromising your health.

How to use
  1. Uncap the lipstick and gently apply.

Store in a cool, dry place.
Eight highly pigmented color options.

Pairs well with
Three rectangular bottles of Toups and Co Organics Liquid Foundation in different shades are stacked horizontally against a simple, neutral background, showcasing their seamless coverage—ideal for sensitive skin.

Liquid Foundation

$45 $50

Toups & Co Long Lash Mascara

Long Lash Mascara

$23.40 $26

Ingredients

Organic Ricinus Communis (Castor) Seed Oil*, Organic Cocos Nucifera (Coconut) Oil*, Organic Copernicia Cerifera (Carnauba) Wax*, Organic Glycerin*, Euphorbia Cerifera (Candelilla) Wax, Organic Theobroma Cacao (Cocoa) Seed Butter*, Organic Simmondsia Chinensis (Jojoba) Seed Oil*, Mangifera Indica (Mango) Seed Butter, Organic Persea Gratissima (Avocado)*, Theobroma Grandiflorum (Cupuacu) Seed Butter, Tocopherol (Vitamin E), Organic Vitis Vinifera (Grape) Seed Oil*, Organic Vanilla Planifolia Fruit Extract*, Organic Origanum Vulgare (Oregano) Leaf Extract*, Thymus Vulgaris (Thyme) Extract, Organic Cinnamomum Zeylanicum (Cinnamon) Bark Extract*, Organic Rosmarinus Officinalis (Rosemary) Leaf Extract*, Lavandula Angustifolia (Lavender) Flower Extract, Hydrastis Canadensis (Goldenseal) Extract; May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, 77492, 77499)

*certified organic


View our Never List

Our Commitment to Quality

NO SYNTHETICS,
PRESERVATIVES,
SULFATES OR PARABENS

handmade in small batches

INGREDIENT TRANSPARENCY

Packaged in 100% recyclable paperboard

female founded
and family run

SAFE FOR
SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS

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Real Reviews from Real Customers

Overall rating: 4.559091 / 5 from 440 reviews.

AI Generated Review Summary

This nourishing lipstick offers bold, vibrant color with a satin finish. It is praised for its staying power, smooth texture, and hydrating ingredients like cocoa, mango, and cupuaçu butters. Customers appreciate its soft, comfortable feel and the beautiful, long-lasting shade.

Summary topics

  • Staying Power (5%): It was reported by customers that this lipstick has great staying power and is not drying or gummy.
  • Lip Comfort (15%): A significant number of customers stated that the product feels great on their lips and leaves their lips nourished.
  • Product Quality (4%): Customers keep praising the excellent quality of the product, with many describing it as great or amazing.
  • Color Vibrancy (52%): A substantial number of customers appreciated the color, describing it as beautiful, vibrant, and long-lasting.
  • Ingredient Cleanliness (7%): It was noted by customers that the ingredients of the lipsticks are clean, natural, and non-toxic.

Review topics: [].

Review highlights

  • "It feels good on the lips, and the color Blushing Bride is perfect for me, just enough color to enhance my natural look." — Michelle Y.
  • "Blushing bride has turned out to be the perfect "my lips but better" shade for me but it was much darker than expected." — Bri
  • "The precious pink color is true to the picture and goes on a mostly matte, bubblegum pink." — Stephanie

Reviews

Well done!

"I got the red wine color, it is a lovely red with a leaning toward slightly blue tones. Which works perfectly for my skin. I like the sheerness. But to add to that, the color is build able. So the more you swipe on, the deeper the color becomes. No, it isn't color fast, but that is just right. I find for me it leaves a sheer stain behind for a while after the lipstick takes departure. My lips definitely like the moisture and creamy formula"

— L (5/5)

Nourishing Lipstick

"I love this lipstick! I normally am not a lipstick girl because I'm obsessed with chapstick, however when wanting some color, I really like the way this lipstick feels. Goes on smoothly, color is great, and I don't feel the need to put on chapstick when I'm wearing this, which is a big deal. I plan to repurchase this when I'm out, and in other colors."

— Jeanette H. (5/5)

Black cherry and Red Wine

"I bought two shades, the black cherry and the Red Wine color, and both are fantastic. I was shocked at how well the black cherry stayed on for a date despite drinks and food and using a napkin. It really stays and it feels good-- not cakey like a typical lipstick. I love it and have recommended it to my sisters."

— Maria K. (5/5)

Best yet!

"I've bought so many lipsticks online and hated them. This is the first one I love. The color is different from what I usually wear but it looks great on me and I'm glad of it because my other color was discontinued. I have a new fav!"

— Mary A. (5/5)

Very nice!

"I love all the Toups products I have purchased and the lipstick is no exception! I'm comfortable knowing it doesn't have harmful chemicals. Nice color too. . . I bought the pink."

— Beverly G. (5/5)

Beautiful colors

"The colors are beautiful. I ordered two this time, Red Wine and Precious Pink. I wish they stayed on as well as Blushing Bride, the first shade I ordered. These seem to have more of a "glossy" finish."

— Marcie P. (3/5)

Truly long-lasting!

"This creamy-textured lipstick easily glides across my lips with a bold color that lasts long after drinking my cup of coffee and a meal. This is definitely a keeper!"

— Amy F. (5/5)

Very nice lip stick

"I like the color and the texture and it stays on well."

— Cynthia H. (5/5)

Blushing Bride

"Love this color! I use it daily and keeps my lips smooth. I will be trying other colors."

— Claudia R. (5/5)

Great

"They were exactly what I expected. Nice, natural look. Thanks!"

— grace n. (5/5)

Q&A

free U.S.shipping over $100

organic, clean ingredients

handcrafted in coastal alabama