Nourishing Lipstick | Castor Oil, Cocoa Butter + Vitamin E – Toups and Co Organics
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Toups & Co Nourishing Lipstick
eight-shades-of-nontoxic-lipstick-displayed-against-brown-background
Three arms of varying skin tones show swatches of Toups and Co Organics Nourishing Lipstick, enriched with hydrating butters and antioxidants. Shades from top to bottom: Precious Pink, Breathless, Radiant Rose, Red Wine, Blushing Bride, Purely Plum, Black Cherry, Temptress.
A woman with long gray hair smiles, wearing Toups and Co Organics Nourishing Lipstick in Precious Pink—infused with hydrating butters and antioxidants.
Close-up of a woman with long black hair softly smiling at the camera; “Breathless” appears in a label at the bottom left, showcasing Toups and Co Organics’ Nourishing Lipstick, infused with hydrating butters for smooth, soft lips.
A woman with curly black hair and radiant skin glances sideways, wearing Toups and Co Organics’ Nourishing Lipstick in Radiant Rose, enriched with hydrating butters for moisture. She has on a white strap.
Close-up of a woman with long black hair, smooth skin, and lips in Red Wine shade. She wears Toups and Co Organics Nourishing Lipstick, enriched with antioxidants and hydrating butters, looking directly at the camera with a neutral expression.
A woman with long dark hair and clear skin smiles, wearing Toups and Co Organics Nourishing Lipstick in Blushing Bride—a hydrating, buttery formula giving her lips a soft, healthy look with subtle pink color.
A middle-aged woman with long dark hair smiles at the camera against a plain background. A small label reads Purely Plum, highlighting her look enhanced by Toups and Co Organics Nourishing Lipstick.
A woman with long dark hair wears Toups and Co Organics Nourishing Lipstick in Black Cherry, featuring hydrating butters and antioxidants, paired with a white strap top as she looks at the camera.
A woman with curly hair softly smiles, wearing Toups and Co Organics Nourishing Lipstick in Temptress—a bold dark red shade infused with hydrating butters—and small stud earrings.
Toups & Co Nourishing Lipstick
eight-shades-of-nontoxic-lipstick-displayed-against-brown-background
Three arms of varying skin tones show swatches of Toups and Co Organics Nourishing Lipstick, enriched with hydrating butters and antioxidants. Shades from top to bottom: Precious Pink, Breathless, Radiant Rose, Red Wine, Blushing Bride, Purely Plum, Black Cherry, Temptress.
A woman with long gray hair smiles, wearing Toups and Co Organics Nourishing Lipstick in Precious Pink—infused with hydrating butters and antioxidants.
Close-up of a woman with long black hair softly smiling at the camera; “Breathless” appears in a label at the bottom left, showcasing Toups and Co Organics’ Nourishing Lipstick, infused with hydrating butters for smooth, soft lips.
A woman with curly black hair and radiant skin glances sideways, wearing Toups and Co Organics’ Nourishing Lipstick in Radiant Rose, enriched with hydrating butters for moisture. She has on a white strap.
Close-up of a woman with long black hair, smooth skin, and lips in Red Wine shade. She wears Toups and Co Organics Nourishing Lipstick, enriched with antioxidants and hydrating butters, looking directly at the camera with a neutral expression.
A woman with long dark hair and clear skin smiles, wearing Toups and Co Organics Nourishing Lipstick in Blushing Bride—a hydrating, buttery formula giving her lips a soft, healthy look with subtle pink color.
A middle-aged woman with long dark hair smiles at the camera against a plain background. A small label reads Purely Plum, highlighting her look enhanced by Toups and Co Organics Nourishing Lipstick.
A woman with long dark hair wears Toups and Co Organics Nourishing Lipstick in Black Cherry, featuring hydrating butters and antioxidants, paired with a white strap top as she looks at the camera.
A woman with curly hair softly smiles, wearing Toups and Co Organics Nourishing Lipstick in Temptress—a bold dark red shade infused with hydrating butters—and small stud earrings.

Nourishing Lipstick

$32.00

Enjoy a refreshing dose of avocado oil, Vitamin E, and jojoba oil to lock in moisture alongside stunning swatches of color.

Blushing Bride
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BENEFITS

  • highly pigmented colors
  • hydrates with nourishing butters
  • improves elasticity
  • doubles as lip balm
  • safe for sensitive skin
  • nutrient-dense ingredients
Pairs well with
Toups & Co Liquid Foundation

Liquid Foundation

$50

Toups & Co Long Lash Mascara

Long Lash Mascara

$26

woman-applies-nontoxic-hydrating-lipstick-against-a-nature-background

Bold color. Clean comfort.

This pigment-packed lipstick is powered by nourishing butters like cocoa, mango, and cupuaçu to hydrate, soften, and support skin elasticity with every swipe. Instead of fillers or parabens, it’s fortified with antioxidants that help restore and protect. The result? Rich, vibrant color that feels as good as it looks. With a satin finish and skin-loving ingredients, this is lipstick that makes a statement—without compromising your health.

How to use

  1. Uncap the lipstick and gently apply.

Store in a cool, dry place.
Eight highly pigmented color options.

Ingredients

Castor Oil, Organic Coconut Oil, Carnauba Wax, Glycerin, Candelilla Wax, Cocoa Seed Butter, *Organic Jojoba Oil, Mango Butter, Virgin Organic Avocado Oil, Cupuaçu Butter, Vitamin E, *Organic Grape Seed Oil, Vanilla Planifolia, *Organic Oregano Leaf Extract, *Organic Thymus Thyme Extract, Cinnamon Bark Extract, *Organic Rosemary Leaf Extract, *Organic Lavender Flower Extract, *Organic Goldenseal Root Extract, Mica, [+/- (MAY CONTAIN) Non-Nano Titanium Dioxide (CI 77891) Iron Oxides (CI 77491, 77492, 77499)
*certified organic

Our Commitment to Quality

NO SYNTHETICS,
PRESERVATIVES,
SULFATES OR PARABENS

handmade in small batches

INGREDIENT TRANSPARENCY

Packaged in 100% recyclable paperboard

female founded
and family run

SAFE FOR
SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS

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Real Reviews from Real Customers

Overall rating: 4.550971 / 5 from 412 reviews.

AI Generated Review Summary

This nourishing lipstick offers bold, vibrant color with a satin finish. It is praised for its staying power, smooth texture, and hydrating ingredients like cocoa, mango, and cupuaçu butters. Customers appreciate its soft, comfortable feel and the beautiful, long-lasting shade.

Summary topics

  • Staying Power: 5%
  • Lip Comfort: 15%
  • Product Quality: 4%
  • Color Vibrancy: 52%
  • Ingredient Cleanliness: 7%

Review topics: [].

Review highlights

  • "It feels good on the lips, and the color Blushing Bride is perfect for me, just enough color to enhance my natural look." — Michelle Y.
  • "Blushing bride has turned out to be the perfect "my lips but better" shade for me but it was much darker than expected." — Bri
  • "The precious pink color is true to the picture and goes on a mostly matte, bubblegum pink." — Stephanie

Reviews

"Great neutral color! I also love the feel, quality, and clean ingredients of this lipstick. Glides on easily and stays put! If I could give more than 5 stars for Toups and Co customer service, I would! I reached out to inquire about the color for another lipstick I purchased and got a response and offer of help right away. Well done Toups and Co!! Clean, quality organic products and A+ customer help team!"

— SW (5/5)

"I love the feel, quality, and clean ingredients of this lipstick. Glides on easily and stays put! However, the Radiant Rose color was more orange than expected on me. If I could give more than 5 stars for Toups and Co customer service, I would! I reached out to inquire about the color and got a response and offer of help right away. Well done Toups and Co!! Clean, quality organic products and A+ customer help team!"

— SW (5/5)

Being African I was skeptical- Black Cherry

"I loved the array of colors but wasn’t sure if the pigment would be enough for my skin. Well I am here to report that it was. Will definitely purchase other colors."

— Lorna W. (5/5)

Lipstick

"I love all your products! I've tried other organic lipstick and they certainly don't compare to the Toups products."

— Linda J. (5/5)

Dance lipstick

"I love the color- we needed a dance lipstick for the girls and I love the ingredients. It just doesn’t last long and had to constantly be reapplied."

— Lindsay G. (4/5)

My favorite lipstick!

"Love the smooth texture and the pigment! It lasts a long time and is so creamy!"

— Bethany B. (5/5)

Lovely color and feel!

"This was my first time buying lip stick, and I do not regret getting this one! It is all natural, moisturizing and has great color! I have olive skin and chose the color purely plum. It is a lovely everyday color for me, and if I desire a more bold look, I can just layer it!"

— Thia (5/5)

great lipstick!

"I LOVE this lipstick - the color is beautiful / exactly what I was looking for. When I refreshed at an event I was pleased to see there was no feathering or any of the typical “lipstick fails. ” This is good stuff and I will be purchasing another shade."

— Ruth T. (5/5)

So moisturizing!

"I love that you can layer this lipstick to get a bolder color or just do one and get a light color. Feels like I have two lip shades in one! Looking forward to trying the other shades!"

— Jessica W. (5/5)

Stays on longer than any

"Stays on longer than any clean lipstick I’ve tried."

— Susan G. (5/5)

Q&A

free U.S.shipping over $100

organic, clean ingredients

handcrafted in coastal alabama