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Soft skin. Seamless coverage. This skin-loving liquid foundation does more than even out your complexion—it helps improve it, even after you wash it off. Powered by aloe vera leaf juice (our #1 ingredient), soothing herb extracts, and nourishing shea butter, the lightweight formula glides on effortlessly, delivering ample, breathable coverage that won’t clog pores or trigger breakouts. It covers blemishes, helps clear skin, blends easily, and never cakes or settles into fine lines. Ideal for sensitive skin, it wears comfortably all day and layers beautifully with highlighter and bronzer for a natural or contoured finish.
This is foundation that works with your skin—not against it.
How to use
Begin with a makeup primer to prevent creasing
Use one pump and apply with clean hands or a makeup brush.
NO SYNTHETICS, PRESERVATIVES, SULFATES OR PARABENS
handmade in small batches
INGREDIENT TRANSPARENCY
Packaged in 100% recyclable paperboard
female founded and family run
SAFE FOR SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS
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Real Reviews from Real Customers
Overall rating: 4.7474227 / 5 from 1358 reviews.
AI Generated Review Summary
This liquid foundation offers smooth, natural feel and seamless coverage, ideal for sensitive skin. It features clean, nourishing ingredients and a wonderful scent, though shade selection may vary among users.
Summary topics
Skin Feel: 17%
Color Match: 12%
Coverage Quality: 29%
Ingredient Quality: 10%
Product Scent: 11%
Review topics: [].
Review highlights
"I am always on the lookout for a good foundation that doesn't clog pores but covers my redness-prone skin well." — Carol W.
"It truly makes my skin feel nourished and adds just enough color for an everyday look" — Meredith G.
"I love the coverage, color and the feel My fav makeup!" — Connie E.
Reviews
I'll Never Use Anything Else!
"Several years ago, I switched to natural skincare and thought it would mean giving up liquid foundation. I have very fair, but uneven skin. I rely on foundation to even out the red. I ordered a sample set of the foundation and was blown away at how well it worked. I love that my makeup can now be as nourishing as the rest of my skincare, and look great at the same time!"
— Anna J. (5/5)
The very best!
"I bought the foundation and primer and I just want to say how good this stuff is. Not one speck of a breakout from the primer or foundation. My skin looks flawless when I wear it. I can’t feel it. No heaviness. I have spent 40 years looking for a foundation that would not break me out. Please don’t ever change the formula. Love it!"
— Jill M. (5/5)
New Fav
"So far I’m very happy with this foundation. Ordered too light of a shade the first time and had to cave and purchase the sample kit. Ended up going with a color three shades darker. Goes on beautifully especially when paired with the primer. I use a flat brush and just one pump. Also doesn’t settle into fine lines which at 59 is super important!"
— Laura P. (5/5)
50/50
"The foundation itself goes on smoothly and feels nice on your skin. That being said, finding the right shade is very difficult apparently and emails to the company were not responded to… Also, after about four days it started bothering my eyes if it got anywhere near. I, sadly, can’t wear it."
— Mandi F. (3/5)
Best foundation I have ever used!
"I originally ordered cala lily shade and exchanged for dogwood. It was a seamless process and I received excellent customer service. I'm a pretty fair skinned 55 year old with well cared for skin. This foundation works wonders without being thick or heavy - I used only a less than pea sized amount for my hole face. Excellent ingredients make it a safer choice, also. Never going to buy another brand!"
— Tracie (5/5)
Did not blend well, and irritated my skin
"First of all, it smelled very weird. Second of all, the “olive” shade looked orange on me, and I have very olive skin. Thirdly, the formula was very difficult to blend and looked patchy. And last but not least, it irritated my skin. After just minutes of having it on, my skin was red and tingly and actually hurt."
— Anonymous (1/5)
The Best foundation!!
"This is the best foundation that I have found. I love that it's clean makeup and goes on smooth. It's a bit on the heavy side, so in the warmer months, I like to mix it with olive squalane oil in the palm of my (clean:) hand to cut the coverage some. That works very well for me. I'm so thankful to have discovered Toups & Co. !!!"
— Kimberly W. (5/5)
Best Foundation Ever!
"I was looking for a new natural foundation when I found Toups & CO. It was great being able to get the color samples so I can match the best color for myself. This stuff is wonderful. It covers well without being heavy or greasy, and stays on all day! Such a good product!"
— Rachel K. (5/5)
Best Foundation!
"This really is a game changer. It feels good on my face, calm and soothing, and it covers well. I live in Florida and I was worried this would be too heavy for the heat down here, but it’s not heavy at all. I got Cahaba Lily. It is a perfect match. I have light/fair neutral mature skin. Love it!"
— Karen (5/5)
This is the perfect foundation!
"I have tried so many foundation makeup! From expensive to drugstore and absolutely nothing compares to Toups and Co foundation!!! It stays put on my face all day! Even in my 60’s, I still have some oily skin and this foundation is THE BEST I have ever used!!! I’m sticking with this one!"
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