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Soft skin. Seamless coverage. This skin-loving liquid foundation does more than even out your complexion—it helps improve it, even after you wash it off. Powered by aloe vera leaf juice (our #1 ingredient), soothing herb extracts, and nourishing shea butter, the lightweight formula glides on effortlessly, delivering ample, breathable coverage that won’t clog pores or trigger breakouts. It covers blemishes, helps clear skin, blends easily, and never cakes or settles into fine lines. Ideal for sensitive skin, it wears comfortably all day and layers beautifully with highlighter and bronzer for a natural or contoured finish.
This is foundation that works with your skin—not against it.
How to use
Begin with a makeup primer to prevent creasing
Use one pump and apply with clean hands or a makeup brush.
NO SYNTHETICS, PRESERVATIVES, SULFATES OR PARABENS
handmade in small batches
INGREDIENT TRANSPARENCY
Packaged in 100% recyclable paperboard
female founded and family run
SAFE FOR SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS
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Real Reviews from Real Customers
Overall rating: 4.7494664 / 5 from 1405 reviews.
AI Generated Review Summary
This liquid foundation offers smooth, natural feel and seamless coverage, ideal for sensitive skin. It features clean, nourishing ingredients and a wonderful scent, though shade selection may vary among users.
Summary topics
Skin Feel (17%): A significant number of customers remarked that the product feels great on their skin, describing it as smooth, smooth, and natural.
Color Match (12%): It was observed by customers that the color of the product is perfect and matches their skin tone.
Coverage Quality (29%): Many customers remarked that the coverage of the product is great, excellent, and they love it.
Ingredient Quality (10%): Customers loved the clean and natural ingredients of the product. (7 out of 20 reviews)
Product Scent (11%): Customers raved about the product's wonderful scent, with many describing it as amazing and delicious.
Review topics: [].
Review highlights
"I am always on the lookout for a good foundation that doesn't clog pores but covers my redness-prone skin well." — Carol W.
"It truly makes my skin feel nourished and adds just enough color for an everyday look" — Meredith G.
"I love the coverage, color and the feel My fav makeup!" — Connie E.
Reviews
Amazing- long lasting and doesn’t crease!
"I’m enjoying my foundation in the color Magnolia so much. Not only does it have a pleasant scent, but it leaves my skin feeling moisturized and appearing even and smooth all day amid busy days in the Texas heat. Feels and looks even better than luxury foundations I have tried in the past. Highly recommend!"
— Whitney S. (5/5)
Great Foundation!
"This is the best foundation I've ever tried. I've been using it and the Toups Primer and my skin is in better condition than it has ever been. I also have the blush and like it as well. Thanks, Toups, for making a product that is healthier for my skin and works well!"
— Anita B. (5/5)
All time favorite
"I absolutely love this foundation! It applies so smoothly, provides great coverage, and still looks incredibly natural. My sister was surprised when I told her I was wearing foundation because she couldn’t even tell. It feels lightweight, doesn’t irritate my sensitive skin, and gives a beautiful, natural finish. The scent is also lovely and makes applying it even more enjoyable."
— Deanna (5/5)
My new ride or die foundation!
"I have sensitive, acne-prone combination skin. Clean makeup that is clean, not too drying/oily, and non-clogging is a must for me. This foundation has exceeded my expectations completely, offering excellent coverage and evening out my skin tone without being heavy or clogging pores. Happy to have a foundation staple I can count on!"
— Lauren P. (5/5)
New color!
"I got the new color dogwood. I love it. It's the exact color that matches my face. I'm so happy I got it. The makeup itself does good work and covering up. But doesn't look too heavy on the face. It isn't giving me spots. Or skin irritation. I will definitely buy this again."
— Shoshy G. (5/5)
Great product, hate the bottle
"This foundation is great. I usually blend with a mineral sunscreen for more sheer or wear as is for more coverage. It’s clean and smells great. However, I HATE the bottle. It doesn’t close tight and is super messy to use. The stick applicator drips everywhere and when you put it back in it gunks up and pores over the sides. It would be importable to travel with. I’ll probably eventually buy different containers to transfer the product if I decide to keep using."
— Allison W. (4/5)
Amazing coverage 1000/10
"I’ve always been stuck on Estée Lauder and done some big lifestyle changes in the last 3 years and makeup products came last cause I was so used to such good coverage others I tried just did not stay on or cover. This one exceeded my expectations after trying other natural makeups and it stays on like Estee for my skin! My new go to makeup!!! So excited about this! ! !"
— Renae C. (5/5)
Best foundation ever!!
"I have very acne prone skin, especially around my mouth/chin area, and this is the best foundation I have ever used. It has such great coverage and the color match is amazing! I use the shade Oyster and it’s perfect. I love that it has clean ingredients and doesn’t make my acne worse, it actually seems to help! Can’t recommend this enough!"
— Makenna (5/5)
LOVE the foundation
"I heard about this foundation through a you tuber by the name of Ashleigh Banfield. I love the fact that the TOUP foundation is organic. I ordered the sample makeups first to look at color, thank you for offering them by the way, that is very helpful. I love the coverage it provides as well. I am 67 and I like that it does not look cakey. It is a bit expensive; however, I wish they had more sales for existing customers."
— Nancee M. (5/5)
Also, it smells so good!
"Perfect coverage, perfect texture, perfect match for my skin tone. It lasts and doesn't seem to rub off too easily. Why does it also smell so nice? I've never had a foundation, BB or CC cream that smelled so good when applying. Love it."
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