A 1oz brown glass dropper bottle labeled “Glow Serum” by Toups and Co Organics, highlighting vitamin-rich oils and ingredients, displayed against a plain beige background.

A 1 oz brown glass dropper bottle labeled "Glow Serum" by Toups & Co Organics with the dropper resting on top of the open bottle, displayed on a plain beige background to highlight its vitamin-rich oil blend.

A person holds a dropper above an open bottle labeled Toups and Co Organics Glow Serum, displaying this healing serum against a neutral background.

A person holds a bottle of Glow Serum by Toups and Co Organics, partially removed from its white packaging—a vitamin-rich blend of oils crafted to promote glowing skin.

A brown glass bottle labeled Toups and Co Organics Glow Serum sits on a stone surface, featuring an open dropper filled with yellow liquid. This serum is crafted with vitamin-rich oils designed to nourish the skin and enhance its natural glow.

A person uses the Toups and Co Organics Glow Serum, applying it from a dropper onto their cheek with eyes closed to nourish their skin and enhance a healthy, radiant complexion.

Glow Serum

Name: Glow Serum
Brand: Toups and Co Organics
SKU: glow-serum
Price: 90.0 USD
Availability: InStock
Rating: 4.9 (426 reviews)

$90.00

This is our multi-use serum, designed to glide seamlessly under makeup. It works to hydrate, brighten, and restore with vitamin-rich botanicals, like helichrysum and evening primrose.

Free Gift: Subscribe to Glow Serum and get a Free Gua Sha Stone ($78 value) with your first shipment! Automatically added to your cart.

Purchase type:

One-Time Purchase

$90.00

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Quantity

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BENEFITS

soothes sun burns
targets dark spots
renews dry skin
smooths fine lines
plumps dull skin
fights breakouts

Pairs well with

Save with sets

Reparative Serum

$98

Glow Face Mask

$48

Skincare Starter Set

$193 $214

Feel young again—without the use of invasive procedures or toxic chemicals.

This healing serum—packed with vitamin-rich oils like helichrysum—nourishes dry, aging, or damaged skin by strengthening the skin barrier, locking in moisture, and keeping pollutants out. With a subtle, earthy botanical scent, this luxurious formula is designed for maximum impact with minimal use. Just a few drops daily are all you need to achieve visibly smoother, healthier skin. Feel the difference with every application—because glowing skin starts from within.

How to use

Apply 3-10 drops to a clean face.
Gently massage into your skin until the oil is fully absorbed and your face feels soft.

Recommended for all skin types. Store in a cool, dry place.

Sustainable Packaging: Comes in a 1 oz glass jar

Ingredients

Organic Olive Oil*, Organic Jojoba Oil*, Avocado Oil, Magnolia Flower Essential Oil, Organic Helichrysum Essential Oil*, Rose Absolute Essential Oil, Organic Jasmine Absolute Essential Oil*, Evening Primrose Oil

*certified organic

View Our Never List

Our Commitment to Quality

NO SYNTHETICS,
PRESERVATIVES,
SULFATES OR PARABENS

handmade in small batches

INGREDIENT TRANSPARENCY

Packaged in 100% recyclable paperboard

female founded and family run

SAFE FOR SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS

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Real Reviews from Real Customers

Overall rating: 4.86014 / 5 from 429 reviews.

AI Generated Review Summary

Glow Serum is praised for its noticeable difference in skin appearance, offering a youthful, nourished glow. Customers appreciate its natural ingredients, subtle earthy scent, and the way it makes skin feel soft, supple, and hydrated. The serum is also noted for reducing fine lines and oiliness, leaving skin looking healthier and dewy.

Summary topics

Skin Appearance Improvement (3%): It was reported by customers that this product makes a huge difference in their skin's appearance.
Product Scent (35%): Many customers brought up that the product has a beautiful, earthy smell. (7 out of 20 reviews)
Fine Line Reduction (5%): It was noted by customers that this product made their skin softer, less oily, and made some fine lines less visible.
Natural Ingredients (2%): It was reported by customers that the ingredients of the product are natural and safe without synthetic and unsafe ingredients.
Skin Nourishment (5%): Customers keep praising the beautiful and nourished glow this product gives to their skin, leaving it feeling nourished and healthy.

Review topics: [].

Review highlights

"I use a few drops daily and my skin is super soft and vibrant." — Jennifer W.
"Thus serum smells amazing and makes my face feel amazing." — Karine K.
"It made my skin feel incredibly plump and the smell was so comforting during that time." — Rachael

Reviews

Gentle, healthy, & lovely

"The ingredients are safe and scientifically proven to support skin wellness. I have eczema and very sensitive skin so I was seeking these ingredients. The formula feels nourishing, and the fragrance is mild, feminine, does not irritate my skin. Just 3 drops soothes my face. I highly recommend it!"

— Amy (5/5)

Long-lasting

"I was surprised by how long the small bottle of serum lasted AND by how much I like putting it on. It's not heavy and has become part of my morning routine."

— LM (5/5)

Luxurious experience

"This serum feels like I’ve just had a high end spa day. The aroma is incredible. The feel is silky, lightweight, & just the right amount of dewy moisture. The ingredients are real, pronounceable, & perfectly balanced for my face. Every time I apply it feels like luxury heaven — but good skin is worth it."

— Rachael (5/5)

I love this Glow Serum!

"This Glow Serum makes my skin feel and look so healthy and soft! It smells amazing too!"

— Janet L. (5/5)

I love Glow Serum!

"I love Glow Serum. I use Glow Serum in place of traditional moisturizer, and my skin has never had a problem with it. Glow Serum absorbs quickly and the bonus is that it smells pretty :)"

— Lori H. (5/5)

"This is my favorite skin care product from Toups. It doubles as a morning moisturizer and makeup primer. And only need very little so the bottle lasts a lot longer than you would think."

— Amie (5/5)

WOULD BUY AGAIN

"This product is so great. It really restores your skin leaving it glowing and healed. Best way to look young again and it smells amazing!"

— Regina (5/5)

Best serum ever

"I purchased this serum in my first order from Toups and it lasted FOREVER. A tiny bit goes a long way. My skin absolutely loved it."

— Leah (5/5)

Love, love , love this serum!

"This serum is wonderful. It makes my skin feel soft and hydrated. My dark spots have lightened considerably."

— Laurie S. (5/5)

Love this serum

"This serum is amazing & a little goes a long way. It’s a light oil that melts into the skin… prepping it for moisturizer. I use the sea buckthorn cleansing oil, glow serum, frankincense face balm, face primer & foundation (all from Toup & co). All the products complement each other perfectly to lay a moisturizing canvas leading to a satin glow kind of finish. For reference 63, sensitive skin that tends to be dry"

— Carolyn H. (5/5)