Perfect way to start makeup routine
"This makes my face feel so soft and amazing! It's the perfect base for the liquid foundation. It makes everything else lay on so smooth. Worth the price - a little goes a long way!"
Flawless Face Primer
$52.00
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BENEFITS
- hydrates and smooths
- works with all foundations
- balances all skin types
- non-comedogenic
- humidity-proof
- silicone-free
Smoother makeup now. Healthier skin later.
Primer should make your skin smoother, not just give the illusion of it.
Most conventional primers rely on synthetic ingredients to create a smooth base that suffocates the skin under non-breathable silicones.
Ours uses squalene, silica, and glycerin as breathable smoothing agents, plus organic plant oils and to actually improve your skin long-term.
No Microplastics Used to Mattify
Nylon-12 and Nylon-6 are “high-concern” plastic powders commonly used in mattifying primers with no federal restriction on their use in cosmetics.
Smooth Without Silicones
Conventional primers use ingredients ending in “-siloxane, -methicone, and -silane,” which temporarily smooth but suffocate the skin.
Doubles as a Balancing Moisturizer
Makeup should be an extension of skincare, which is why our primer contains aloe, jojoba oil, and vitamin E — for daily hydration many prefer to use without makeup.
How to use
Pairs well with
Ingredients
The Tenets of Toups
After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values).
Every Ingredient Earns Its Place
Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.
Designed In-Home, Made In-House
Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.
Non-Toxic Is Not Enough
Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.
Legal Doesn’t Mean Safe
Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.
Real Reviews from Real Customers
Overall rating: 4.7669325 / 5 from 502 reviews.
AI Generated Review Summary
Flawless Face Primer is a highly-rated skincare product that hydrates and tones the skin, creating a smooth base for makeup. Customers appreciate its silky texture, pleasant scent, and ability to reduce pores and even out skin tone. The product is suitable for all skin types and lasts all day.
Summary topics
- Makeup Longevity (9%): Customers expressed appreciation for how this makeup product makes their makeup look amazingly flawless and holds it all day.
- Ingredient Quality (5%): Customers raved about the ingredients, describing them as wonderful, great, and better than store brand.
- Face Feel (6%): Customers expressed satisfaction with how this product makes their face feel soft and smooth, and enhances makeup application.
- Product Scent (4%): It was observed by customers that the product smells good and has a pleasant and healthy scent.
- Product Texture (3%): It was reported by customers that the texture of the product is smooth and great on the skin.
Review topics: [].
Review highlights
- "My skin feels wonderful and my makeup glides on perfectly." —
- "This primer makes my skin feel very smooth and holds my makeup up really well throughout the day." —
- "This primer makes my skin feel so soft and helps my makeup look smooth and flawless." —
Reviews
Super smooth under foundation!
"I have been using this primer under the liquid foundation for over two years and wouldn't be without it! My morning makeup routine begins with Glow Serum, followed by Frankincense Face Balm, Flawless Face Primer, Coastal Liquid Foundation and Blush Cream Cheek Tint. What a way to start the day! :)"
smooth and soft base for makeup
"I often just wear a touch of mineral powder rather than full foundation and this primer makes it stay put all day. It feel so nice on my skin too. Nothing bad to say about it except I wouldn’t mind if it came in a larger bottle!"
Perfection
"This is by far the best face primer I’ve ever used. It’s light and hydrating and really helps lock in the Toups makeup. I am loving it!"
A New Favorite
"I have never used primer before this product but it makes such a difference and I will probably never go back to not using it. This primer is exceptional and feels more like a moisturizer. It does not clog pores. Paired with Toups & Co Foundation has been a game changer for my skin."
Love this primer!
"The primer makes my face feel velvety and smooth. I love the feel of it and appreciate the clean ingredients that also improve my skin. I've been using it for several months and truly enjoy the product."
Love all the products!
"I am beyond thrilled and satisfied with everything I’ve ordered!!! Thank you for creating such a high quality product line. I’ll never use anything else! Sincerely, Connie Craigie"
Love it!
"Primer goes on flawlessly while giving it the perfect amount of moisture to set the stage for a smooth foundation application."
Smooth skin & long lasting wear
"This primer is hands down the best one I've ever used. I apply it before Toups liquid foundation and it really does make a difference in how evenly the foundation covers everything, and I swear my makeup lasts longer when I remember to start with this primer. I'm nearly done the bottle, I'm glad I've already got another ready and waiting. I'll never use anything else."
Flawless Face Primer
"This is absolutely the best primer I have ever used. So glad this company was seen at Candace Cameron Bure’s tour!!!"