Concealer

Nice color and blending

"I'm fairly happy with this concealer. It goes on smoothly and blends well. Sometimes it seems just a touch cakey, and I think that's because it's softer than I expected and it can be tough to get just a small amount. Overall though it's a nice product and I'll continue to use it both on its own and alongside foundation."

— Erin V. (4/5)

Clean, nourishing coverage

"This concealer feels nourishing yet light on the skin, and it’s easy to blend and build coverage. I do wish it came in a larger size! Sometimes it can trend a little bit on the shiny side, but I find it usually gives my skin a healthy, dewy look."

— Celeste (4/5)

The best!

"I love this concealer! I have used other brands with less than satisfactory results, but pitched them when this one proved itself way better! It is actually creamy, goes on so smoothly, and does what it is supposed to do - cover those spots you want hidden. Big fan!"

— Keri P. (5/5)

The concealer was amazing!!!!

"I loved this. It looks so natural and bright. Feels soft to the touch and does not feel like it has 500 bad ingredients. So happy with it!"

— Nicole C. (5/5)

"The Pure color went on lighter than expected, but I love the feel, quality, and clean ingredients of this concealer. If I could give more than 5 stars for Toups and Co customer service, I would! I reached out to inquire about the color and got a response and offer of help right away. Well done Toups and Co!! Clean, quality organic products and A+ customer help team!"

— SW (5/5)

Great concealer

"I am very happy with this concealer, it goes only smoothly and is very buildable. It doesn’t settle into lines around my eyes or dry them out - both of which I’ve struggled with using the shape tape I had before this. I am 38 so fine lines aren’t crazy but they are certainly there in the eye area so this concealer has been nice in that regard. My only complaint is the shade range is lacking. I wear the liquid foundation in magnolia (my summer shade) and this is a bit light for areas outside my under eyes. Ideally I’d blend the 2 lighter shades together but I’m not willing to buy 2 just for that. I purchased pure and as you can see it’s a great match but with any bit of self tanner or real tan it gets a bit light even on my fair skin. Still a great product tho!"

— Alexa (4/5)

Very moisturizing

"If you suffer from dry skin, this is a great concealer. It’s very moisturizing without being heavy. It gave my skin a dewy look. My only complaint would be the limited color options. I have a light/medium neutral to warm skin tone. I ordered this concealer in Fresh. I think it would be OK for my winter skin tone, but it was way too light for my summer color. There are no better color options offered at this time."

— Aynica (5/5)

Concealer

"I really like the consistency of the product and that it is organic / toxin free. I must say though that I had a hard time evaluating the color shade to match my skin tone when I ordered the product online, and once the concealer reached me, it showed that it is not what is useful to me. I will order another color shade and see if that will be a better match. I would like to suggest for this product to be in an application stick, if possible at all?"

— Daniela K. (3/5)

I use these concealers more

"I use these concealers more for my lids then under them. A prescription eye drop causes them to be dark and these concealers cover it up with a natural look that goes on smooth with no creases. A little sheen gives it a natural glow. I also use it in deep creases and it blends in so nicely!"

— amy f. (5/5)

Concealer

"It didn’t work on me. Once I went outside in the heat, it was all streaked and melted looking. Maybe it will be better in cooler temps."

— Rita L. (2/5)