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Toups & Co Concealer
nontoxic-cream-concealer-shades-swatched-on-brown-surface
four-nontoxic-cream-concealer-shades-displayed-with-brown-background
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Close-up of an older woman with gray hair and smooth skin, smiling softly against a neutral background, highlighting the natural hydration benefits of Toups and Co Organics Concealer for sensitive skin.
A woman with long dark hair and clear skin smiles at the camera, radiating natural hydration. The label Toups and Co Organics Concealer appears on the bottom left.
A woman with long dark hair smiles, revealing her glowing, hydrated skin—ideal for sensitive skin—while looking upward. In the bottom left, Sassy appears beside Toups and Co Organics Concealer.
Toups & Co Concealer
nontoxic-cream-concealer-shades-swatched-on-brown-surface
four-nontoxic-cream-concealer-shades-displayed-with-brown-background
young-woman-applies-cream-concealer-to-under-eyes-with-ocean-background
Close-up of an older woman with gray hair and smooth skin, smiling softly against a neutral background, highlighting the natural hydration benefits of Toups and Co Organics Concealer for sensitive skin.
A woman with long dark hair and clear skin smiles at the camera, radiating natural hydration. The label Toups and Co Organics Concealer appears on the bottom left.
A woman with long dark hair smiles, revealing her glowing, hydrated skin—ideal for sensitive skin—while looking upward. In the bottom left, Sassy appears beside Toups and Co Organics Concealer.

Concealer

$32.00

A clean, hydrating cream concealer that provides long-lasting, natural coverage for dark circles, blemishes, and spots—without irritating sensitive skin or settling into fine lines.

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BENEFITS

  • covers blemishes and scars
  • hydrates and nourishes skin
  • non-comedogenic
  • gentle on sensitive skin
  • long lasting coverage
  • won't settle into fine lines or wrinkles
Pairs well with
Save with sets
Three rectangular bottles of Toups and Co Organics Liquid Foundation in different shades are stacked horizontally against a simple, neutral background, showcasing their seamless coverage—ideal for sensitive skin.

Liquid Foundation

$50

Toups & Co Cream Cheek Tint

Cream Cheek Tint

$36

Toups & Co Clean Contour Kit

Clean Contour Kit

$95 $106

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Flawless coverage, clean comfort.

This skin-loving cream concealer seamlessly covers dark circles, blemishes, age spots, and more—without irritating sensitive skin or settling into fine lines. The silky formula blends like a dream and stays put all day, delivering long-lasting coverage that looks and feels like your skin—only better.

Made with nourishing ingredients like coconut, castor, and jojoba oils, it hydrates as it conceals, leaving skin softer and more supple with every wear. No preservatives. No artificial dyes. No sketchy stuff—just clean, breathable coverage you can count on. Toss it in your bag for quick touch-ups anytime—it’s the must-have multitasker your makeup routine’s been missing.

How to use

  1. Use a brush or finger to gently dab concealer onto problem areas.
  2. Allow concealer to set for a few minutes.
  3. Gently blend while you cover with foundation (optional)

Ingredients

Organic Ricinus Communis (Castor) Seed Oil*, Organic Cocos Nucifera (Coconut) Oil*, Euphorbia Cerifera (Candelilla) Wax, Organic Theobroma Cacao (Cocoa) Seed Butter*, Organic Butyrospermum Parkii (Shea)*, Organic Simmondsia Chinensis (Jojoba) Seed Oil*, Oriza Sativa (Rice Bran) Wax, Tocopherol (Vitamin E), Organic Rosmarinus Officinalis (Rosemary) Leaf Extract*.; May contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

*certified organic

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Our Commitment to Quality

NO SYNTHETICS,
PRESERVATIVES,
SULFATES OR PARABENS

handmade in small batches

INGREDIENT TRANSPARENCY

Packaged in 100% recyclable paperboard

female founded
and family run

SAFE FOR
SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS

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Real Reviews from Real Customers

Overall rating: 4.4878545 / 5 from 494 reviews.

AI Generated Review Summary

This concealer offers flawless coverage and clean comfort, seamlessly covering dark circles, blemishes, and age spots. Its silky formula blends well and stays put all day, providing long-lasting coverage that looks and feels natural. Customers appreciate its nourishing ingredients, smooth application, and non-irritating texture.

Summary topics

  • Texture Feel (8%): It was highlighted by customers that the concealer feels nice, creamy, and great on the skin.
  • Dark Circle Coverage (5%): Customers expressed satisfaction with the ability of this concealer to hide dark circles and dark corners.
  • Overall Makeup (4%): Customers loved the makeup, describing it as the best they've found and highly recommending it.
  • Ingredient Quality (8%): Customers raved about the clean ingredients used in the product, with many expressing their love for the product.
  • Shade Match (10%): Customers keep praising the shade, describing it as perfect, great, and goes on beautifully.

Review topics: [].

Review highlights

  • "Gives good coverage and does not look caked on, has a creamy texture that is light and gives a hydrated look." — Jesa J.
  • "Covers Blemishes well and feels so natural and refreshing on my skin." — Sandy B.
  • "I really like the natural look and feel of this concealer." — Helen W.

Reviews

A little too ashy looking for under my eyes

"The container is great and shades look promising. However, I’ve tried two different shades, Fresh and Sassy both makes my under eyes look ashy. I think I have drier skin so that may contribute to the texture of how it applies underneath my eyes. Not as creamy as some of the other reviews I’ve read."

— Somaly H. (3/5)

Adding pictures to my last review

"When I was talking about how the old one squished and the new is firm, this is what I meant. I forgot I took a picture of the old one when I got it because it was weird. In both pics, I took the pic after gently touching the product."

— Lexi (5/5)

Love

"This is what I was looking for: creamy and smooth with a beautiful coverage for under eyes and imperfections. I love that it is all natural and organic. I got a few shades lighter so I could use it as a highlighter also."

— lynn p. (5/5)

Holy Grail

"I'm between Coastal and Dune in the liquid foundation from Toups and Co, so I decided on Sassy for the concealer. It blends into the skin and brightens my complexion! I thought it would be too dark, but it is perfect. I've tried a million concealers and stopped because all of them eventually cake to my severe eczema: not this one! It glides, nourishes and stays on relatively well. Never stop making this product."

— Aileen P. (5/5)

Way softer than I thought!!!

"I pressed my finger down into it thinking that like so many others it was a firm solid formula. . . nope! It's super soft and creamy, and you just need the tiniest amount on your finger tip. Perfectly matched my skin tone too! I tried the foundation and asked them which would work for me. Magnolia and Fresh."

— Juliette B. (5/5)

Nice color and blending

"I'm fairly happy with this concealer. It goes on smoothly and blends well. Sometimes it seems just a touch cakey, and I think that's because it's softer than I expected and it can be tough to get just a small amount. Overall though it's a nice product and I'll continue to use it both on its own and alongside foundation."

— Erin V. (4/5)

NEW FORMULA?

"This used to be my FAVORITE concealer. I bought many refills over the years. However, the last two I’ve purchased have both been a completely different texture than the previous ones…. its wet and grainy and doesn’t blend well. I thought once was maybe a batch fluke so I bought another… yet it has the same issue :("

— Bri (2/5)

LOVE the products in this concealer

"I have been using this concealer for almost a year now and I love it. The products used in it make me feel good about putting it on my skin. It is high quality, provides good coverage, and lasts all day with no issues. The only complaint I have is that the last two times I have bought it, the texture was different. It squished so easy under my finger and I used it up quickly because so much product came out at once. I just bought another one and got it in yesterday and it was back to what I was used to - no squishiness at all! The product was firm and it didn't take hardly any to give coverage. I am wondering if my last two got too hot on the mail route or something and it changed the composition. Either way, I'm glad it's back to normal. Thanks Toups & Co for a high quality product with good ingredients!"

— Lexi (5/5)

Clean, nourishing coverage

"This concealer feels nourishing yet light on the skin, and it’s easy to blend and build coverage. I do wish it came in a larger size! Sometimes it can trend a little bit on the shiny side, but I find it usually gives my skin a healthy, dewy look."

— Celeste (4/5)

The best!

"I love this concealer! I have used other brands with less than satisfactory results, but pitched them when this one proved itself way better! It is actually creamy, goes on so smoothly, and does what it is supposed to do - cover those spots you want hidden. Big fan!"

— Keri P. (5/5)

Q&A

free U.S.shipping over $100

organic, clean ingredients

handcrafted in coastal alabama