Concealer

"The Pure color went on lighter than expected, but I love the feel, quality, and clean ingredients of this concealer. If I could give more than 5 stars for Toups and Co customer service, I would! I reached out to inquire about the color and got a response and offer of help right away. Well done Toups and Co!! Clean, quality organic products and A+ customer help team!"

— SW (5/5)

Great concealer

"I am very happy with this concealer, it goes only smoothly and is very buildable. It doesn’t settle into lines around my eyes or dry them out - both of which I’ve struggled with using the shape tape I had before this. I am 38 so fine lines aren’t crazy but they are certainly there in the eye area so this concealer has been nice in that regard. My only complaint is the shade range is lacking. I wear the liquid foundation in magnolia (my summer shade) and this is a bit light for areas outside my under eyes. Ideally I’d blend the 2 lighter shades together but I’m not willing to buy 2 just for that. I purchased pure and as you can see it’s a great match but with any bit of self tanner or real tan it gets a bit light even on my fair skin. Still a great product tho!"

— Alexa (4/5)

Very moisturizing

"If you suffer from dry skin, this is a great concealer. It’s very moisturizing without being heavy. It gave my skin a dewy look. My only complaint would be the limited color options. I have a light/medium neutral to warm skin tone. I ordered this concealer in Fresh. I think it would be OK for my winter skin tone, but it was way too light for my summer color. There are no better color options offered at this time."

— Aynica (5/5)

Concealer

"I really like the consistency of the product and that it is organic / toxin free. I must say though that I had a hard time evaluating the color shade to match my skin tone when I ordered the product online, and once the concealer reached me, it showed that it is not what is useful to me. I will order another color shade and see if that will be a better match. I would like to suggest for this product to be in an application stick, if possible at all?"

— Daniela K. (3/5)

I use these concealers more

"I use these concealers more for my lids then under them. A prescription eye drop causes them to be dark and these concealers cover it up with a natural look that goes on smooth with no creases. A little sheen gives it a natural glow. I also use it in deep creases and it blends in so nicely!"

— amy f. (5/5)

Bought for daughters

"I bought several products for my daughters, both of whom have sensitive skin, but sensitive in different ways. They both loved the products. The concealer was a hit. Rave reviews."

— Devine (5/5)

It feels nice but doesn’t stay put

"I’m not sure if I picked the best color choice for me. With only three choices I think I picked the one that looks the most similar to my skin tone at least on my computer. But it comes off as a bit light and then it gathers in places. I would check my makeup in the middle of the day and find white creases around my eyes that I would have to then blend in again."

— Elizabeth S. (3/5)

Fantastic concealer!

"I love this concealer! It hides little imperfections, doesn’t crease, and it helps with redness at the same time. I also love the fact that this is all natural ingredients and organic. I highly recommended this product."

— Paola O. (5/5)

Love this concealer!

"I love the amount of coverage I get and it's a great shade! I am wearing the Sassy color concealer on my under eye area in the photo."

— Amelia M. (5/5)

A Must Have!

"Tired mom of 3, this is my go to! Does not crack or create creases, and helps with the “awake” look. Smells amazing (as with all Toups products) and a little goes a LONG way"

— Hallie (5/5)