Concealer – Toups and Co Organics
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Toups & Co non-toxic concealers photographed open and closed on a soft grey seamless background, showcasing the creamy complexion product and sleek black packaging. Clean, minimalist product photography for natural makeup and everyday beauty.
Four Toups & Co non-toxic concealers displayed open to showcase a range of complexion shades against a clean grey seamless background. A simple, modern product photo highlighting natural makeup and versatile beauty essentials.
nontoxic-cream-concealer-shades-swatched-on-brown-surface
Close-up of an older woman with gray hair and smooth skin, smiling softly against a neutral background, highlighting the natural hydration benefits of Toups and Co Organics Concealer for sensitive skin.
A woman with long dark hair and clear skin smiles at the camera, radiating natural hydration. The label Toups and Co Organics Concealer appears on the bottom left.
A woman with long dark hair smiles, revealing her glowing, hydrated skin—ideal for sensitive skin—while looking upward. In the bottom left, Sassy appears beside Toups and Co Organics Concealer.
young-woman-applies-cream-concealer-to-under-eyes-with-ocean-background
Toups & Co non-toxic concealers photographed open and closed on a soft grey seamless background, showcasing the creamy complexion product and sleek black packaging. Clean, minimalist product photography for natural makeup and everyday beauty.
Four Toups & Co non-toxic concealers displayed open to showcase a range of complexion shades against a clean grey seamless background. A simple, modern product photo highlighting natural makeup and versatile beauty essentials.
nontoxic-cream-concealer-shades-swatched-on-brown-surface
Close-up of an older woman with gray hair and smooth skin, smiling softly against a neutral background, highlighting the natural hydration benefits of Toups and Co Organics Concealer for sensitive skin.
A woman with long dark hair and clear skin smiles at the camera, radiating natural hydration. The label Toups and Co Organics Concealer appears on the bottom left.
A woman with long dark hair smiles, revealing her glowing, hydrated skin—ideal for sensitive skin—while looking upward. In the bottom left, Sassy appears beside Toups and Co Organics Concealer.
young-woman-applies-cream-concealer-to-under-eyes-with-ocean-background

Concealer

$32.00

A clean, hydrating cream concealer that provides long-lasting, natural coverage for dark circles, blemishes, and spots—without irritating sensitive skin or settling into fine lines.

Color
Pure
Purchase type:
Frequency:
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BENEFITS

  • covers blemishes and scars
  • hydrates and nourishes skin
  • non-comedogenic
  • gentle on sensitive skin
  • long lasting coverage
  • won't settle into fine lines or wrinkles
young-woman-applies-cream-concealer-to-under-eyes-with-ocean-background

Flawless coverage, clean comfort.

This skin-loving cream concealer seamlessly covers dark circles, blemishes, age spots, and more—without irritating sensitive skin or settling into fine lines. The silky formula blends like a dream and stays put all day, delivering long-lasting coverage that looks and feels like your skin—only better.

Made with nourishing ingredients like coconut, castor, and jojoba oils, it hydrates as it conceals, leaving skin softer and more supple with every wear. No preservatives. No artificial dyes. No sketchy stuff—just clean, breathable coverage you can count on. Toss it in your bag for quick touch-ups anytime—it’s the must-have multitasker your makeup routine’s been missing.

How to use
  1. Use a brush or finger to gently dab concealer onto problem areas.
  2. Allow concealer to set for a few minutes.
  3. Gently blend while you cover with foundation (optional)

Pairs well with
Three rectangular bottles of Toups and Co Organics Liquid Foundation in different shades are stacked horizontally against a simple, neutral background, showcasing their seamless coverage—ideal for sensitive skin.

Liquid Foundation

$50

Four Toups & Co non-toxic cheek tints displayed against a clean grey seamless background. The minimalist product image highlights versatile cream makeup designed for an effortless, natural makeup look.

Cream Cheek Tint

$36

Ingredients

Organic Ricinus Communis (Castor) Seed Oil*, Organic Cocos Nucifera (Coconut) Oil*, Euphorbia Cerifera (Candelilla) Wax, Organic Theobroma Cacao (Cocoa) Seed Butter*, Organic Butyrospermum Parkii (Shea)*, Organic Simmondsia Chinensis (Jojoba) Seed Oil*, Oriza Sativa (Rice Bran) Wax, Tocopherol (Vitamin E), Organic Rosmarinus Officinalis (Rosemary) Leaf Extract*.; May contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

*certified organic

View our Never List

The Tenants of Toups

After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values). 

Every Ingredient Earns Its Place

Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.

Designed In-Home, Made In-House

Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.

Non-Toxic Is Not Enough 

Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.

Legal Doesn’t Mean Safe

Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.

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Real Reviews from Real Customers

Overall rating: 4.4932303 / 5 from 517 reviews.

AI Generated Review Summary

This concealer offers flawless coverage and clean comfort, seamlessly covering dark circles, blemishes, and age spots. Its silky formula blends well and stays put all day, providing long-lasting coverage that looks and feels natural. Customers appreciate its nourishing ingredients, smooth application, and non-irritating texture.

Summary topics

  • Texture Feel (8%): It was highlighted by customers that the concealer feels nice, creamy, and great on the skin.
  • Dark Circle Coverage (5%): Customers expressed satisfaction with the ability of this concealer to hide dark circles and dark corners.
  • Overall Makeup (4%): Customers loved the makeup, describing it as the best they've found and highly recommending it.
  • Ingredient Quality (8%): Customers raved about the clean ingredients used in the product, with many expressing their love for the product.
  • Shade Match (10%): Customers keep praising the shade, describing it as perfect, great, and goes on beautifully.

Review topics: [].

Review highlights

  • "Gives good coverage and does not look caked on, has a creamy texture that is light and gives a hydrated look." — Jesa J.
  • "Covers Blemishes well and feels so natural and refreshing on my skin." — Sandy B.
  • "I really like the natural look and feel of this concealer." — Helen W.

Reviews

The only concealer that works like a charm

"I need a very gentle yet effective concealer to use around my eyes. The Toups Pure concealer is the only one that truly works for me. A very small amount goes a long way, hiding signs of fatigue while leaving the delicate skin around the eyes perfectly moisturized and pampered. Toups Pure concealer never feels caulky, never settles into wrinkles, never looks unnatural. It is one piece of makeup that I must have on me wherever I go. It works well with whatever foundation I'm wearing as well as by itself. It also works very well on my rosacea prone skin, covering the redness without irritating skin further."

— Oksana (5/5)

"I love the coverage but the color was not right for me. Customer service was a great help in helping me get the right color."

— Lisa (5/5)

"Moisturizing to the eye area. Never settles in the wrinkles! It doesn’t cover all imperfections but I am happy with it especially due to the clean formula!"

— shirlleisa (5/5)

"It's high quality ingredients and goes on smoothly. Stays on for whole 12 hour shift."

— Christine (5/5)

Favorite product

"Love this concealer! Excellent coverage and love that the ingredients are clean. It’s hard to find good products that also have clean ingredients. . this is it!"

— Whitney W. (5/5)

Cleanest and Best!

"I love this concealer. On my 5th pot. I’m 41 and trying to get pregnant so I’m avoiding a lot of toxins. It looks great and feels hydrating without causing breakouts (and this is after having used IT Cosmetics concealer for years: looks great but terrible ingredients!!!). Never looking back. PLEEEEASE never change your formula like all those other sell-out brands!!!🤞🤞🤞"

— Charlotte (5/5)

Great coverage and long wear

"Great coverage and long wear of both products."

— Michelle G. (5/5)

Great coverage

"I use this to cover the redness of aging eyelids and sometimes under my eyes. There is no irritants in this. Very clean product."

— Janet D. (5/5)

Didn’t work for me

"Concealer settled in my lines and didn’t cover up my dark circles."

— Elizabeth H. (2/5)

A little too ashy looking for under my eyes

"The container is great and shades look promising. However, I’ve tried two different shades, Fresh and Sassy both makes my under eyes look ashy. I think I have drier skin so that may contribute to the texture of how it applies underneath my eyes. Not as creamy as some of the other reviews I’ve read."

— Somaly H. (3/5)

Q&A

free U.S.shipping over $100

organic, clean ingredients

handcrafted in coastal alabama