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Nourish, prep, and perfect. Your skin’s new favorite primer.
This best-selling Flawless Face Primer is packed with antioxidants and works for all skin types. Powered by aloe vera leaf juice, it hydrates and nourishes while toning the skin for a velvety smooth, silk-like layer that evens out skin tone. Infused with organic botanicals, it shrinks pores, absorbs quickly, and leaves skin feeling soft and smooth—never oily or dry. Humidity-proof and antioxidant-rich, it creates the perfect base coat that lasts all day, working seamlessly with any foundation..
How to use
Apply a thin coat (about one pump) to your face with fingertips, a makeup sponge, or a makeup brush.
Give the primer a minute to settle before applying liquid or mineral foundation.
You should notice a difference in ease of application and in the overall appearance of your foundation look.
NO SYNTHETICS, PRESERVATIVES, SULFATES OR PARABENS
handmade in small batches
INGREDIENT TRANSPARENCY
Packaged in 100% recyclable paperboard
female founded and family run
SAFE FOR SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS
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Real Reviews from Real Customers
Overall rating: 4.779043 / 5 from 439 reviews.
AI Generated Review Summary
Flawless Face Primer is a highly-rated skincare product that hydrates and tones the skin, creating a smooth base for makeup. Customers appreciate its silky texture, pleasant scent, and ability to reduce pores and even out skin tone. The product is suitable for all skin types and lasts all day.
Summary topics
Makeup Longevity: 9%
Ingredient Quality: 5%
Face Feel: 6%
Product Scent: 4%
Product Texture: 3%
Review topics: [].
Review highlights
"My skin feels wonderful and my makeup glides on perfectly." — Sharmon O.
"This primer makes my skin feel very smooth and holds my makeup up really well throughout the day." — Hannah M.
"This primer makes my skin feel so soft and helps my makeup look smooth and flawless." — Jennifer D.
Reviews
The best!
"This stuff is fabulous! I made my own before so I could control the ingredients, but although it worked okay, it was slightly sticky and just not pleasant. By contrast, Toups’ is miraculous - goes on like silk, and makes an amazing difference in how the rest of my makeup applies (I don’t wear much, slight bit of concealer and foundation plus a swipe of their blush stick), and am so very pleased with the results! Looks natural and love being organic! Totally recommend!"
— Keri (5/5)
Best primer on the market
"This face primer is amazing & a little goes a long way. I love the fact that it’s a “clean” primer. I use the sea buckthorn cleansing oil, glow serum, frankincense face balm, face primer & foundation (all from Toup & co). All the products complement each other perfectly to lay a moisturizing canvas leading to a satin glow kind of finish. For reference 63, sensitive skin that tends to be dry"
— Carolyn H. (5/5)
Helps with fine lines
"All through my thirties, the fine lines under my eyes have caused concealer/foundation to collect in them. This primer immensely helps remedy that problem. I’m also delighted with the recent packaging upgrade! The glass bottle with gold top feels absolutely luxurious."
— Jesse M. (5/5)
My skin didnt like it
"I really wanted to like this primer. Its not a bad primer at all. My skin just didnt have a good reaction to it. I started getting red bumps on my face after using it for a couple days, so I had to stop than the bumps healed. Im in premenopause so my skin has changed. I've always had sensitive skin but now its worse."
— Christina (3/5)
Love this
"My skin is really sensitive and breaks out easily. This primer is seriously amazing. No breakouts and it makes my skin feel so nice and soft. My foundation glides on so much smoother."
— Lindsey F. (5/5)
Yes
"I haven’t always felt primer makes a huge difference but I sampled this first and had to order the full size! It actually does what it says and works very nicely with the Toups concealer and liquid foundation. This is easy to apply too, you don’t need much and it dries down pretty quickly so you’re not waiting around to apply your other makeup after. 10/10 it is worth the price!"
— Alexa (5/5)
A little expensive and thick for me
"For the price I was assuming this healthier primer would be perfect, but for me, it doesn’t glide in the way I like. If it was a little cheaper I might be willing to sacrifice the feel, but I think I’ll have to move on."
— Elizabeth S. (3/5)
Amazing!!
"Such a wonderful natural primer and moisturizer to wear!! Love it!!!!"
— Chelsea W. (5/5)
A primer that actually works!
"From the first use, I noticed how smoothly it went on - lightweight and not greasy at all! It holds my makeup in place all day long, and it doesn't clog my pores or cause breakouts. Overall, I'm very pleased with this and definitely recommend giving this one a try!"
— Erika S. (5/5)
LOVE this product! Where has this been all my life??
"Feels amazing and my skin stays so moist. Love this product. Thank you for making it!"
Save 10% on every reorder
