Flawless Face Primer – Toups and Co Organics
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A bottle of Toups and Co Organics Flawless Face Primer with a pump dispenser rests on a neutral surface.
A bottle of Toups and Co Organics Flawless Face Primer with a pump dispenser rests on a neutral surface with the top off.
textured-photo-of-nontoxic-face-primer
A bottle of Toups and Co Organics Flawless Face Primer, a hydrating primer suitable for all skin types, rests among green aloe vera leaves against a dark background.
A selection of Toups and Co Organics makeup products—including the Flawless Face Primer, which is suitable for all skin types—along with lipstick, powders, and mascara, are displayed in front of driftwood pieces on a white surface.
A bottle of Toups and Co Organics Flawless Face Primer with a pump dispenser rests on a neutral surface.
A bottle of Toups and Co Organics Flawless Face Primer with a pump dispenser rests on a neutral surface with the top off.
textured-photo-of-nontoxic-face-primer
A bottle of Toups and Co Organics Flawless Face Primer, a hydrating primer suitable for all skin types, rests among green aloe vera leaves against a dark background.
A selection of Toups and Co Organics makeup products—including the Flawless Face Primer, which is suitable for all skin types—along with lipstick, powders, and mascara, are displayed in front of driftwood pieces on a white surface.

Flawless Face Primer

$52.00

Creates a velvety smooth, silk-like layer that evens skin tone, shrinks pores, and provides the perfect, long-lasting base for any foundation.

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BENEFITS

  • hydrates and nourishes skin
  • works with any foundation
  • doesn’t dry or feel oily
  • non-comedogenic
  • humidity-proof
  • antioxidant-rich

Nourish, prep, and perfect. Your skin’s new favorite primer.

This best-selling Flawless Face Primer is packed with antioxidants and works for all skin types. Powered by aloe vera leaf juice, it hydrates and nourishes while toning the skin for a velvety smooth, silk-like layer that evens out skin tone. Infused with organic botanicals, it shrinks pores, absorbs quickly, and leaves skin feeling soft and smooth—never oily or dry. Humidity-proof and antioxidant-rich, it creates the perfect base coat that lasts all day, working seamlessly with any foundation..

How to use
  1. Apply a thin coat (about one pump) to your face with fingertips, a makeup sponge, or a makeup brush.
  2. Give the primer a minute to settle before applying liquid or mineral foundation.
  3. You should notice a difference in ease of application and in the overall appearance of your foundation look.

May be used as a moisturizer.

Pairs well with
Three rectangular bottles of Toups and Co Organics Liquid Foundation in different shades are stacked horizontally against a simple, neutral background, showcasing their seamless coverage—ideal for sensitive skin.

Liquid Foundation

$50

Clean, loose mineral foundation powder made with skin-loving, non-toxic ingredients. Buildable coverage that lets your natural skin shine through — no fillers, no fragrance, no compromise.

Mineral Makeup

$52

Ingredients

Filtered Water, Organic Aloe Vera Leaf Juice*, Organic Jojoba Oil*, Squalane, Organic Glycerin*, Silica, Rice Starch, Tocopherol (Vitamin E), Candelilla Wax, Green Tea Leaf Extract, Rosehip Fruit Oil, Organic Oregano Leaf Extract*, Thyme Extract, Organic Cinnamon Bark Extract*, Organic Rosemary Leaf Extract*, Lavender Flower Extract, Goldenseal Root Extract.

*certified organic


View our Never List

Our Commitment to Quality

NO SYNTHETICS,
PRESERVATIVES,
SULFATES OR PARABENS

handmade in small batches

INGREDIENT TRANSPARENCY

Packaged in 100% recyclable paperboard

female founded
and family run

SAFE FOR
SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS

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Real Reviews from Real Customers

Overall rating: 4.768916 / 5 from 489 reviews.

AI Generated Review Summary

Flawless Face Primer is a highly-rated skincare product that hydrates and tones the skin, creating a smooth base for makeup. Customers appreciate its silky texture, pleasant scent, and ability to reduce pores and even out skin tone. The product is suitable for all skin types and lasts all day.

Summary topics

  • Makeup Longevity (9%): Customers expressed appreciation for how this makeup product makes their makeup look amazingly flawless and holds it all day.
  • Ingredient Quality (5%): Customers raved about the ingredients, describing them as wonderful, great, and better than store brand.
  • Face Feel (6%): Customers expressed satisfaction with how this product makes their face feel soft and smooth, and enhances makeup application.
  • Product Scent (4%): It was observed by customers that the product smells good and has a pleasant and healthy scent.
  • Product Texture (3%): It was reported by customers that the texture of the product is smooth and great on the skin.

Review topics: [].

Review highlights

  • "My skin feels wonderful and my makeup glides on perfectly." — Sharmon O.
  • "This primer makes my skin feel very smooth and holds my makeup up really well throughout the day." — Hannah M.
  • "This primer makes my skin feel so soft and helps my makeup look smooth and flawless." — Jennifer D.

Reviews

A New Favorite

"I have never used primer before this product but it makes such a difference and I will probably never go back to not using it. This primer is exceptional and feels more like a moisturizer. It does not clog pores. Paired with Toups & Co Foundation has been a game changer for my skin."

— Ruthie H. (5/5)

Love this primer!

"The primer makes my face feel velvety and smooth. I love the feel of it and appreciate the clean ingredients that also improve my skin. I've been using it for several months and truly enjoy the product."

— Oksana (5/5)

Must have!

"For the sake of cost, I had not been using a primer with my foundation. Big mistake. This helps my foundation go on so much more smoothly and last longer, causing me to use less overall. A little primer goes a long way, so one bottle lasts a long time. This has made a huge difference in my make up application and I can’t recommend it enough! Just get it. It’s worth it."

— Hannah S. (5/5)

Great foundation prep

"I did not order the Flawless Face Primer with my order of foundation. When using the foundation alone the finish was way too matte for my aging skin. I ordered the primer and it makes a world of difference. It smooths out the foundation and makes my skin silky and soft with a nice finish. I appreciate that the ingredients are natural as I have skin issues due to autoimmune disease"

— Linda P. (5/5)

Smooth like butter

"The texture of this primer is beyond what I expected. It glides on so smoothly and does not leave any residue behind whatsoever. My skin immediately absorbed it and my foundation looked even better once I layered it on top of the primer."

— Dennise O. (5/5)

"everything i received is so so so so good!!! very happy that i gave this brand a try! it’s a bit pricier than anything i have ordered before (i am cheap haha) but i can say this brand is def worth it and i have zero regrets! we are worth the healthier choice and phenominal quality!!!"

— HyoJung (5/5)

Not for me though

"Beautiful bottle texture, but did not work for my high maintenance wrinkled 63 year-old skin… So I just use the foundation which I love with a little bit of my homemade beauty oil and all is well still giving it five stars for effort and ingredients and everything else"

— michelle b. (5/5)

Shows my pores

"Doesn’t go on smooth. I honestly don’t like this product. It really enhances my pores."

— Lydia P. (2/5)

I love this product! Not

"I love this product! Not only does it keep my makeup in place all day, but it makes my face feel nourished!"

— Katie S. (5/5)

"Haven’t used it yet since I just had eye surgery but am excited to try"

— Linda (5/5)

Q&A

free U.S.shipping over $100

organic, clean ingredients

handcrafted in coastal alabama