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BENEFITS
Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.
Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.
Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.
Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.
Overall rating: 4.764113 / 5 from 496 reviews.
Flawless Face Primer is a highly-rated skincare product that hydrates and tones the skin, creating a smooth base for makeup. Customers appreciate its silky texture, pleasant scent, and ability to reduce pores and even out skin tone. The product is suitable for all skin types and lasts all day.
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"I have been using this primer under the liquid foundation for over two years and wouldn't be without it! My morning makeup routine begins with Glow Serum, followed by Frankincense Face Balm, Flawless Face Primer, Coastal Liquid Foundation and Blush Cream Cheek Tint. What a way to start the day! :)"
"I have never used primer before this product but it makes such a difference and I will probably never go back to not using it. This primer is exceptional and feels more like a moisturizer. It does not clog pores. Paired with Toups & Co Foundation has been a game changer for my skin."
"The primer makes my face feel velvety and smooth. I love the feel of it and appreciate the clean ingredients that also improve my skin. I've been using it for several months and truly enjoy the product."
"I am beyond thrilled and satisfied with everything I’ve ordered!!! Thank you for creating such a high quality product line. I’ll never use anything else! Sincerely, Connie Craigie"
"Primer goes on flawlessly while giving it the perfect amount of moisture to set the stage for a smooth foundation application."
"This primer is hands down the best one I've ever used. I apply it before Toups liquid foundation and it really does make a difference in how evenly the foundation covers everything, and I swear my makeup lasts longer when I remember to start with this primer. I'm nearly done the bottle, I'm glad I've already got another ready and waiting. I'll never use anything else."
"For the sake of cost, I had not been using a primer with my foundation. Big mistake. This helps my foundation go on so much more smoothly and last longer, causing me to use less overall. A little primer goes a long way, so one bottle lasts a long time. This has made a huge difference in my make up application and I can’t recommend it enough! Just get it. It’s worth it."
"I did not order the Flawless Face Primer with my order of foundation. When using the foundation alone the finish was way too matte for my aging skin. I ordered the primer and it makes a world of difference. It smooths out the foundation and makes my skin silky and soft with a nice finish. I appreciate that the ingredients are natural as I have skin issues due to autoimmune disease"
"Love how it feels on my face, but does not seem to keep the makeup on throughout the day, but could be my skin type."
"The texture of this primer is beyond what I expected. It glides on so smoothly and does not leave any residue behind whatsoever. My skin immediately absorbed it and my foundation looked even better once I layered it on top of the primer."
