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Nourish, prep, and perfect. Your skin’s new favorite primer.
This best-selling Flawless Face Primer is packed with antioxidants and works for all skin types. Powered by aloe vera leaf juice, it hydrates and nourishes while toning the skin for a velvety smooth, silk-like layer that evens out skin tone. Infused with organic botanicals, it shrinks pores, absorbs quickly, and leaves skin feeling soft and smooth—never oily or dry. Humidity-proof and antioxidant-rich, it creates the perfect base coat that lasts all day, working seamlessly with any foundation..
How to use
Apply a thin coat (about one pump) to your face with fingertips, a makeup sponge, or a makeup brush.
Give the primer a minute to settle before applying liquid or mineral foundation.
You should notice a difference in ease of application and in the overall appearance of your foundation look.