Love this product!
"I decided to “splurge” and give the Flawless Face Primer a try. It is now one of my staple products! It feels so light and smooth. And I love the barely-there, pleasant scent."
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Wednesday Flash Sale
Today Only: 35% Off + Free Shipping
Use code TCFLASH5
24 hours only, while supplies last.
Limit 1 per item.
Flawless Face Primer
$41.60
$5220% off
Frequency:
Save 10% on every reorder
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Your first order ships at the sale price shown. Recurring orders are 10% off the regular price, with free shipping.
free shipping over $100
BENEFITS
- hydrates and smooths
- works with all foundations
- balances all skin types
- non-comedogenic
- humidity-proof
- silicone-free
Smoother makeup now. Healthier skin later.
Primer should make your skin smoother, not just give the illusion of it.
Most conventional primers rely on synthetic ingredients to create a smooth base that suffocates the skin under non-breathable silicones.
Ours uses squalene, silica, and glycerin as breathable smoothing agents, plus organic plant oils and to actually improve your skin long-term.
No Microplastics Used to Mattify
Nylon-12 and Nylon-6 are “high-concern” plastic powders commonly used in mattifying primers with no federal restriction on their use in cosmetics.
Smooth Without Silicones
Conventional primers use ingredients ending in “-siloxane, -methicone, and -silane,” which temporarily smooth but suffocate the skin.
Doubles as a Balancing Moisturizer
Makeup should be an extension of skincare, which is why our primer contains aloe, jojoba oil, and vitamin E — for daily hydration many prefer to use without makeup.
How to use
Pairs well with
Ingredients
The Tenets of Toups
After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values).
Every Ingredient Earns Its Place
Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.
Designed In-Home, Made In-House
Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.
Non-Toxic Is Not Enough
Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.
Legal Doesn’t Mean Safe
Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.
Real Reviews from Real Customers
Overall rating: 4.765504 / 5 from 516 reviews.
AI Generated Review Summary
Flawless Face Primer is a highly-rated skincare product that hydrates and tones the skin, creating a smooth base for makeup. Customers appreciate its silky texture, pleasant scent, and ability to reduce pores and even out skin tone. The product is suitable for all skin types and lasts all day.
Summary topics
- Makeup Longevity (9%): Customers expressed appreciation for how this makeup product makes their makeup look amazingly flawless and holds it all day.
- Ingredient Quality (5%): Customers raved about the ingredients, describing them as wonderful, great, and better than store brand.
- Face Feel (6%): Customers expressed satisfaction with how this product makes their face feel soft and smooth, and enhances makeup application.
- Product Scent (4%): It was observed by customers that the product smells good and has a pleasant and healthy scent.
- Product Texture (3%): It was reported by customers that the texture of the product is smooth and great on the skin.
Review topics: [].
Review highlights
- "My skin feels wonderful and my makeup glides on perfectly." —
- "This primer makes my skin feel very smooth and holds my makeup up really well throughout the day." —
- "This primer makes my skin feel so soft and helps my makeup look smooth and flawless." —
Reviews
Amazing-Flawless Face Primer
"The Flawless Face Primer feels absolutely amazing and leaves my skin very smooth and even, sometimes I apply it even if I do not put any foundation as it leaves my skin less oily looking. I also love that it is in a glass bottle and looks very pretty."
Foundation
"The foundation does not have enough hydration for my skin. It is very dry even after using the face primer before. Not sure I would buy again. It didn’t cause any irritation to my skin so that was a plus."
Must Have!!
"I don’t know I waited so long to start using the face primer, but I can never go back. My makeup goes on smooth and pore-less. I have this on auto ship."
Best Primer
"Feels great and does exactly what I need. Highly recommend as a replacement for 100 percent pure’s luminous primer because they changed the formula.0"
Amazing Primer
"Love this primer! It feels so good on my skin and I don't feel like my pores are getting clogged. Wore it for an all day dance competition with the foundation and it stayed the entire day."
Perfect way to start makeup routine
"This makes my face feel so soft and amazing! It's the perfect base for the liquid foundation. It makes everything else lay on so smooth. Worth the price - a little goes a long way!"
Works well
"Love this makeup!!the non toxic ingredients are just what I’ve been looking for. I watch ingredients carefully"
Natural and nourishing
"It goes on smooth and softens my weathered skin!"
Super smooth under foundation!
"I have been using this primer under the liquid foundation for over two years and wouldn't be without it! My morning makeup routine begins with Glow Serum, followed by Frankincense Face Balm, Flawless Face Primer, Coastal Liquid Foundation and Blush Cream Cheek Tint. What a way to start the day! :)"