[{"id":56833769562,"handle":"all","title":"All Products","updated_at":"2026-07-09T06:02:36-05:00","body_html":"","published_at":"2018-07-19T09:10:38-05:00","sort_order":"manual","template_suffix":"all","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"type","relation":"not_equals","condition":"candybox_generated"},{"column":"title","relation":"not_contains","condition":"1 oz"},{"column":"title","relation":"not_equals","condition":"Dry Shampoo Brush"},{"column":"title","relation":"not_contains","condition":"Skip the Line"},{"column":"title","relation":"not_contains","condition":"Toups Shipping Protection"},{"column":"tag","relation":"not_equals","condition":"hide"}],"published_scope":"global"},{"id":486503842038,"handle":"all-products-excluding-sets-samples","title":"All Products (Excluding Sets + Samples)","updated_at":"2026-07-09T06:02:36-05:00","body_html":"","published_at":"2026-04-08T19:26:41-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"Sample"},{"column":"title","relation":"not_contains","condition":"Set"},{"column":"title","relation":"not_contains","condition":"Kit"},{"column":"title","relation":"not_contains","condition":"Bundle"},{"column":"title","relation":"not_contains","condition":"Shipping Protection"},{"column":"title","relation":"not_contains","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"50%"}],"published_scope":"global"},{"id":464697131254,"handle":"back-to-school-essentials","updated_at":"2026-07-09T06:02:36-05:00","published_at":"2025-08-19T13:40:52-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Back to School Essentials","body_html":""},{"id":448247234806,"handle":"clean-contour-makeup","updated_at":"2026-07-09T06:02:36-05:00","published_at":"2025-01-07T14:29:27-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Clean Contour Makeup","body_html":""},{"id":448246612214,"handle":"clean-makeup-collection","updated_at":"2026-07-09T06:02:36-05:00","published_at":"2025-01-07T14:23:35-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Clean Makeup","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-30a1ce28-7fff-c421-7b59-678e4e72cc89\"\u003e\u003cspan\u003eYour favorite makeup results but with genuinely clean ingredients. Nourish your skin and feel your best with our clean makeup collection.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e"},{"id":404412596470,"handle":"complexion","updated_at":"2026-07-09T06:02:36-05:00","published_at":"2023-04-20T08:53:45-05:00","sort_order":"manual","template_suffix":"makeup","published_scope":"global","title":"Complexion","body_html":""},{"id":474026574070,"handle":"eligible-for-discounts","title":"Eligible for Discounts","updated_at":"2026-07-09T06:02:36-05:00","body_html":"","published_at":"2025-10-28T18:23:00-05:00","sort_order":"alpha-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"Shipping"},{"column":"title","relation":"not_contains","condition":"Sample"},{"column":"title","relation":"not_contains","condition":"Sample Set"}],"published_scope":"web"},{"id":474657849590,"handle":"featured-products","updated_at":"2026-07-09T06:02:36-05:00","published_at":"2025-11-05T08:26:01-06:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Featured Products","body_html":""},{"id":443798683894,"handle":"gifts-under-100","title":"Gifts Under $100","updated_at":"2026-07-09T06:02:36-05:00","body_html":"","published_at":"2024-11-20T20:58:05-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"100.01"},{"column":"variant_price","relation":"not_equals","condition":"0"},{"column":"title","relation":"not_contains","condition":"Skip the Line"},{"column":"title","relation":"not_contains","condition":"Shipping"}],"published_scope":"global"},{"id":443798618358,"handle":"gifts-under-50","title":"Gifts Under $50","updated_at":"2026-07-09T06:02:36-05:00","body_html":"","published_at":"2024-11-20T20:57:08-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"50.01"},{"column":"title","relation":"not_contains","condition":"Skip the Line"},{"column":"title","relation":"not_contains","condition":"Shipping"},{"column":"variant_price","relation":"not_equals","condition":"0"}],"published_scope":"global"},{"id":443247296758,"handle":"holiday-best-sellers","updated_at":"2026-07-09T06:02:36-05:00","published_at":"2024-11-14T13:14:22-06:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Holiday Best Sellers","body_html":""},{"id":12556959774,"handle":"makeup","updated_at":"2026-07-09T06:02:36-05:00","published_at":"2017-10-07T15:40:08-05:00","sort_order":"manual","template_suffix":"makeup","published_scope":"global","title":"Makeup","body_html":"","image":{"created_at":"2017-10-07T15:42:49-05:00","alt":"Three open containers of loose powder makeup, a black makeup brush, and dried grass are arranged on a light surface.","width":4267,"height":4267,"src":"\/\/toupsandco.com\/cdn\/shop\/collections\/organic_mineral_makeup.jpg?v=1747426130"}},{"id":448247726326,"handle":"makeup-for-acne","updated_at":"2026-07-09T06:02:36-05:00","published_at":"2025-01-07T14:35:56-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Makeup for Acne","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-4079e1f2-7fff-aff2-beae-1d3e28f0e615\"\u003e\u003cspan\u003eWe created our makeup collection to gently restore the skin barrier throughout the day without clogging pores.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e"},{"id":448247857398,"handle":"makeup-for-sensitive-skin","updated_at":"2026-07-09T06:02:36-05:00","published_at":"2025-01-07T14:38:32-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Makeup for Sensitive Skin","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-6530e5d2-7fff-7165-b43a-1de9281c3c45\"\u003e\u003cspan\u003eYour makeup should double as skincare, especially if it’s made with real ingredients. Explore our collection of makeup for sensitive skin.\u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":489380118774,"handle":"memorial-day-2026","title":"Memorial Day 2026","updated_at":"2026-07-09T06:02:36-05:00","body_html":"","published_at":"2026-05-18T20:53:49-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"10% Off"},{"column":"tag","relation":"equals","condition":"20% Off"},{"column":"tag","relation":"equals","condition":"30% Off"}],"published_scope":"global"},{"id":489380249846,"handle":"memorial-day-2026-copy","title":"Memorial Day 2026 (Featured)","updated_at":"2026-07-09T06:02:36-05:00","body_html":"","published_at":"2026-05-18T20:59:00-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"10% Off"},{"column":"tag","relation":"equals","condition":"20% Off"},{"column":"tag","relation":"equals","condition":"30% Off"}],"published_scope":"web"},{"id":406713860342,"handle":"bf-sale","updated_at":"2026-07-09T06:02:36-05:00","published_at":"2023-11-02T22:22:21-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Sale","body_html":""},{"id":416944357622,"handle":"skinny-confidential","title":"Skinny Confidential","updated_at":"2026-07-09T20:25:05-05:00","body_html":"","published_at":"2024-02-20T12:30:23-06:00","sort_order":"manual","template_suffix":"skinny","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":484027039990,"handle":"spring-sale","title":"Spring Sale","updated_at":"2026-07-09T06:02:36-05:00","body_html":"","published_at":"2026-03-10T07:38:11-05:00","sort_order":"manual","template_suffix":"spring-sale","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"10% Off"},{"column":"tag","relation":"equals","condition":"20% Off"},{"column":"tag","relation":"equals","condition":"30% Off"}],"published_scope":"web"},{"id":443703230710,"handle":"stocking-stuffers","updated_at":"2026-07-09T06:02:36-05:00","published_at":"2024-11-18T12:17:12-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Stocking Stuffers","body_html":""},{"id":493215645942,"handle":"subscribe-save","title":"Subscribe \u0026 Save","updated_at":"2026-07-09T06:02:36-05:00","body_html":"","published_at":"2026-07-05T21:10:25-05:00","sort_order":"best-selling","template_suffix":"summer-subscription-sale","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"subscription"}],"published_scope":"global"},{"id":405705916662,"handle":"subscriptions-recharge","updated_at":"2026-07-09T06:02:36-05:00","published_at":"2023-09-11T08:47:55-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Subscriptions Recharge","body_html":""},{"id":493214171382,"handle":"summer-sale","title":"Summer Sale","updated_at":"2026-07-09T20:25:05-05:00","body_html":"","published_at":"2026-07-05T19:49:03-05:00","sort_order":"most-relevant","template_suffix":"summer-sale","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":493213974774,"handle":"summer-sale-20-off","updated_at":"2026-07-09T06:02:36-05:00","published_at":"2026-07-05T19:40:14-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Summer Sale: 20% Off","body_html":""},{"id":443246641398,"handle":"the-best-sellers","updated_at":"2026-07-09T06:02:36-05:00","published_at":"2024-11-14T13:00:42-06:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"The Best Sellers","body_html":""},{"id":474658078966,"handle":"the-best-sellers-1","updated_at":"2026-07-09T06:02:36-05:00","published_at":"2025-11-05T08:30:32-06:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"The Best Sellers","body_html":""},{"id":389019042038,"handle":"wholesale","updated_at":"2026-07-09T06:02:36-05:00","published_at":"2022-01-12T06:49:26-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"WHOLESALE","body_html":""}]
A clean, hydrating cream concealer that provides long-lasting, natural coverage for dark circles, blemishes, and spots—without irritating sensitive skin or settling into fine lines.
This skin-loving cream concealer seamlessly covers dark circles, blemishes, age spots, and more—without irritating sensitive skin or settling into fine lines. The silky formula blends like a dream and stays put all day, delivering long-lasting coverage that looks and feels like your skin—only better.
Made with nourishing ingredients like coconut, castor, and jojoba oils, it hydrates as it conceals, leaving skin softer and more supple with every wear. No preservatives. No artificial dyes. No sketchy stuff—just clean, breathable coverage you can count on. Toss it in your bag for quick touch-ups anytime—it’s the must-have multitasker your makeup routine’s been missing.
How to use
Use a brush or finger to gently dab concealer onto problem areas.
Allow concealer to set for a few minutes.
Gently blend while you cover with foundation (optional)
NO SYNTHETICS, PRESERVATIVES, SULFATES OR PARABENS
handmade in small batches
INGREDIENT TRANSPARENCY
Packaged in 100% recyclable paperboard
female founded and family run
SAFE FOR SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS
You May Also Like
Real Reviews from Real Customers
Overall rating: 4.484536 / 5 from 485 reviews.
AI Generated Review Summary
This concealer offers flawless coverage and clean comfort, seamlessly covering dark circles, blemishes, and age spots. Its silky formula blends well and stays put all day, providing long-lasting coverage that looks and feels natural. Customers appreciate its nourishing ingredients, smooth application, and non-irritating texture.
Summary topics
Texture Feel: 8%
Dark Circle Coverage: 5%
Overall Makeup: 4%
Ingredient Quality: 8%
Shade Match: 10%
Review topics: [].
Review highlights
"Gives good coverage and does not look caked on, has a creamy texture that is light and gives a hydrated look." — Jesa J.
"Covers Blemishes well and feels so natural and refreshing on my skin." — Sandy B.
"I really like the natural look and feel of this concealer." — Helen W.
Reviews
Way softer than I thought!!!
"I pressed my finger down into it thinking that like so many others it was a firm solid formula. . . nope! It's super soft and creamy, and you just need the tiniest amount on your finger tip. Perfectly matched my skin tone too! I tried the foundation and asked them which would work for me. Magnolia and Fresh."
— Juliette B. (5/5)
Nice color and blending
"I'm fairly happy with this concealer. It goes on smoothly and blends well. Sometimes it seems just a touch cakey, and I think that's because it's softer than I expected and it can be tough to get just a small amount. Overall though it's a nice product and I'll continue to use it both on its own and alongside foundation."
— Erin V. (4/5)
NEW FORMULA?
"This used to be my FAVORITE concealer. I bought many refills over the years. However, the last two I’ve purchased have both been a completely different texture than the previous ones…. its wet and grainy and doesn’t blend well. I thought once was maybe a batch fluke so I bought another… yet it has the same issue :("
— Bri (2/5)
Clean, nourishing coverage
"This concealer feels nourishing yet light on the skin, and it’s easy to blend and build coverage. I do wish it came in a larger size! Sometimes it can trend a little bit on the shiny side, but I find it usually gives my skin a healthy, dewy look."
— Celeste (4/5)
The best!
"I love this concealer! I have used other brands with less than satisfactory results, but pitched them when this one proved itself way better! It is actually creamy, goes on so smoothly, and does what it is supposed to do - cover those spots you want hidden. Big fan!"
— Keri P. (5/5)
Very happy
"Good, creamy consistency. Effective coverage of my dark under eye circles. I wish more colors were available."
— Georgette T. (4/5)
Always Glowing!
"I love this concealer. I just have to put a small dab under my eyes, and I go from tired to Glowing! It also feels great on my skin. 10 out of 10!"
— Sarah (5/5)
Love
"Perfect shade and love the ingredients and it stays on well while looking hydrating"
— Taylor S. (5/5)
The concealer was amazing!!!!
"I loved this. It looks so natural and bright. Feels soft to the touch and does not feel like it has 500 bad ingredients. So happy with it!"
— Nicole C. (5/5)
Color Match Blah
"Not a good color match w/ my foundation. Also very caky which is so different from you smooth and amazing foundation."