Don't like the feel
"When I put this on my face for the first time it reminded me of vegetable shortening. I know it is tallow based but I thought it would be more creamy. I like the smell and that is about it."
Sun Balm
$24.50
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BENEFITS
- moisturizes and nourishes skin
- safe for babies and sensitive skin
- provides up to 60 minutes of protection
- non-greasy finish
- supports external healing with CLA
- all-natural ingredients
No more cringe-worthy chemical sunscreens.
This natural sun balm delivers protection with just five simple ingredients, so you can enjoy the sun without the worry.
Water-resistant and moisturizing, it keeps skin healthy and supple after a long day in the sun. Powered by non-nano zinc oxide, this mineral formula stays on the surface and won’t absorb into your bloodstream.
Perfect for busy moms, active athletes, or dedicated sunbathers, it nourishes and protects without drying or leaving a greasy residue. With every swipe, your skin receives the vitamins and care it needs for a long-lasting, radiant glow.
How to use
Pairs well with
Ingredients
The Most Nutrient-Dense Tallow on the Market, Confirmed.
Not all tallow is created equal, so we put ours to the test. In third-party testing, Toups scored higher across the nutrient content that makes it worth using in the first place:
- 2.5× the measured omega-3 fatty acids
- Nearly 2× the measured retinol
- Nearly 2× the measured vitamin E
- 60% more stearic acid
- 6.5× the beta-carotene
Based on laboratory analysis of one sample of each product, July 2026. Results apply only to the samples tested. Fatty-acid comparisons are percentages of total fatty acids. Compositional testing does not establish clinical skin benefits or shelf life.
The Tenets of Toups
After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values).
Every Ingredient Earns Its Place
Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.
Designed In-Home, Made In-House
Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.
Non-Toxic Is Not Enough
Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.
Legal Doesn’t Mean Safe
Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.
Real Reviews from Real Customers
Overall rating: 4.6783624 / 5 from 171 reviews.
AI Generated Review Summary
This natural sun balm offers effective sun protection with a minimal ingredient list, praised for its moisturizing and water-resistant properties. It is suitable for various skin types, though some users reported dryness or irritation. The product is appreciated for its non-greasy texture and pleasant scent, but application thoroughness varies among users.
Summary topics
- Face Protection (4%): Customers loved the face balm for its ability to protect and make their face look amazing.
- Product Texture (6%): Customers loved the texture of the product, describing it as creamy and great on their skin.
- Overall Balm Experience (22%): Many customers raved about this sun balm, praising its minimal ingredients and subtle sweet scent.
- Sun Protection (7%): Customers loved the product for its great protection from sunburns and added a natural layer of sun protection.
- Skin Feel (18%): A significant number of customers remarked that the product feels great on their skin, describing it as smooth, silky, and refreshing.
Review topics: [].
Review highlights
- "When I put it on, it makes my face look amazing and it protects my face all day long." —
- "I like the minimal ingredients and subtle sweet scent of this sun balm." —
- "It smells amazing and feels so good on my skin." —
Reviews
Clean and effective sunscreen
"I love this sunscreen. My family & I have traveled to many tropical areas and we use this sunscreen every time. None of us have ever gotten a sunburn. I love how moisturizing it feels and it also smells good! No white residue and most importantly, no toxic ingredients whatsoever. I highly recommend it!"
Awesome
"Love it!"
"Best sunscreen on the market. Easy to use, nourishing, non toxic and effective!"
Love it so far
"I am enjoying this so far, it is hard to rub in unless you warm it up a bit in your hands first but then I really like it."
Worked great!
"I wasn’t in the sun for a really long time, but this seemed to work well."
Thoughtful & Clean Ingredients
"My family has sensitive skin and we’ve been using the Sun Balm for years now! It goes on smooth and smells amazing. We feel good knowing we are putting thoughtful, clean ingredients on our skin."
Sun Balm
"I like that this is clean and safe sunscreen. It takes a little bit to fully absorb, but worth it."
"Love this works so well"
Awesome Sun Balm
"I finally found a perfect sunscreen! I have been using this sun balm for two years and I love it! It works perfect and smells great! I will continue ordering this in the future!"