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Celebrating 10 Years in Business!

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Two small open Cream Luminizer Pots by Toups and Co Organics, labeled Champagne (right) and Rose Gold (left), sit on a tan surface with black lids beside them—made with non-toxic ingredients for a natural-looking glow.
Two small glass pots of shimmering peach-toned cream makeup.
Customer review for a glow balm, featuring a testimonial from Emily B. and a small jar of product nestled between two white roses.
Two small open Cream Luminizer Pots by Toups and Co Organics, labeled Champagne (left) and Rose Gold (right), sit on a tan surface with black lids beside them—made with non-toxic ingredients for a natural-looking glow.
woman-swatches-cream-luminizer-shades-on-hand
woman-swatches-cream-luminizer-shades-on-hand
woman-swatches-cream-luminizer-shade-on-hand
A woman with long dark hair in a white sleeveless top holds a small Cream Luminizer Pot by Toups and Co Organics, smiling softly at the camera.
A woman with long dark hair and clear skin wears Toups and Co Organics Cream Luminizer Pot, smiling at the camera against a neutral background.
A smiling woman holds a small round Toups and Co Organics Cream Luminizer Pot up to one eye, her mouth slightly open and teeth visible, against a plain background.
Two small open Cream Luminizer Pots by Toups and Co Organics, labeled Champagne (right) and Rose Gold (left), sit on a tan surface with black lids beside them—made with non-toxic ingredients for a natural-looking glow.
Two small glass pots of shimmering peach-toned cream makeup.
Customer review for a glow balm, featuring a testimonial from Emily B. and a small jar of product nestled between two white roses.
Two small open Cream Luminizer Pots by Toups and Co Organics, labeled Champagne (left) and Rose Gold (right), sit on a tan surface with black lids beside them—made with non-toxic ingredients for a natural-looking glow.
woman-swatches-cream-luminizer-shades-on-hand
woman-swatches-cream-luminizer-shades-on-hand
woman-swatches-cream-luminizer-shade-on-hand
A woman with long dark hair in a white sleeveless top holds a small Cream Luminizer Pot by Toups and Co Organics, smiling softly at the camera.
A woman with long dark hair and clear skin wears Toups and Co Organics Cream Luminizer Pot, smiling at the camera against a neutral background.
A smiling woman holds a small round Toups and Co Organics Cream Luminizer Pot up to one eye, her mouth slightly open and teeth visible, against a plain background.

Cream Luminizer Pot

$32.00

A cream, coconut-based highlighter to enhance features.

Color
Rose Gold
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BENEFITS

  • Non-drying formula
  • Portable jar
  • Glowy not glittery
  • Multi-use highlight
  • Non-comedogenic
  • Universally flattering
woman-swatches-cream-luminizer-shade-on-hand

A multi-use highlighter for minimalists.

This multi-use highlighter delivers a lit-from-within glow with a creamy, non-comedogenic formula that melts into the skin, but doesn’t clog pores. 

Organic coconut oil, cocoa seed butter, and jojoba oil hydrate the skin and iron oxides (not chemical colorants) add a universally-flattering champagne or rose gold sheen. Just tap on with your finger, no tutorial needed.

Glowy Not Glittery

Perfect for those desiring natural dimension that catches the light — not a sparkly accessory with overdone flashback in photos. 

Creamy Without Clogging Pores

Organic plant butters and oils create a hydrating, non-comedogenic formula that glides on smooth, but won’t break you out. 

A Minimalist Favorite

Great for no-makeup looks or first-time makeup users, it’s the foolproof way to highlight cheekbones, cupid’s bow, or eyelids.

How to use

  1. Warm a small amount of cream luminizer pot with your fingertip.
  2. Gently tap onto cheekbones, eyelids, cupid’s bow, or anywhere you want a natural glow.
  3. Layer to build your desired level of radiance.

Pairs well with
Four Toups & Co non-toxic cheek tints displayed against a clean grey seamless background. The minimalist product image highlights versatile cream makeup designed for an effortless, natural makeup look.

Cream Cheek Tint

$36

Toups & Co bronzer compacts photographed open and closed on a clean grey seamless background, showcasing the bronzer formula and classic black packaging. A minimalist beauty product image highlighting natural-looking complexion makeup.

Bronzer

$38

Ingredients

A spoonful of white coconut oil held over an open jar.

Organic Coconut Oil

Cocoa Seed Butter

Organic Cocoa Seed Butter

A cluster of dark olives growing on a tree branch with green leaves.

Organic Olive Fruit Oil

Organic Cocos Nucifera (Coconut) Oil*, Myrica Pubescens (Laurel) Fruit Wax, Organic Theobroma Cacao (Cocoa) Seed Butter*, Organic Simmondsia Chinensis (Jojoba) Seed Oil*, Euphorbia Cerifera (Candelilla) Wax, Silica, Organic Olea Europaea (Olive) Fruit Oil*, Oryza Sativa (Rice Bran) Wax, Tocopherol (Vitamin E), Organic Vanilla Planifolia*.; [+/- May Contain]: Mica (CI 77019), Iron Oxide (CI 77492, CI 77491, CI 77499).

*certified organic

View our Never List

The Tenets of Toups

After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values). 
An open jar of cream held in the palm of a hand.

Every Ingredient Earns Its Place

Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.

Line drawing of a barn with a windmill.

Designed In-Home, Made In-House

Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.

Blue butterfly icon.

Non-Toxic Is Not Enough 

Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.

Dropper bottle with a checkmark icon.

Legal Doesn’t Mean Safe

Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.

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Real Reviews from Real Customers

Overall rating: 4.4938273 / 5 from 162 reviews.

AI Generated Review Summary

The Cream Luminizer Pot offers a radiant, natural glow with a creamy, buildable formula that is safe for sensitive skin. It provides a subtle sparkle and a smooth, luxurious texture, blending effortlessly for a dewy finish. Customers appreciate its versatility for use on lips, eyes, and cheeks.

Summary topics

  • Subtle Sparkle (6%): Customers keep praising the perfect sparkle that adds just enough subtle sparkle to catch someone's eye.
  • Creamy Pop of Color (14%): Customers expressed satisfaction with the beautiful and creamy pop of color, which stayed all day.
  • Natural Dewy Glow (14%): Customers keep praising the perfect glow that adds a natural and dewy glow to the skin.
  • Beautiful Natural Look (11%): It was noted by customers that the product looks beautiful, natural, and replaces their previous eyeshadow.
  • Natural Eye Beauty (6%): It was noted by customers that the eye shadow and highlighter provide an extra touch of natural beauty.

Review topics: [].

Review highlights

  • "Perfect amount of shimmer to make my skin look healthy and hydrated!" — Katherine E.
  • "Great texture, love the color, stays all day, great ingredients!" — Jessica R.
  • "Great texture, sheer, looks good wherever I put it (eyelids, inner eye, cheekbones. . . )." — Victoria B.

Reviews

Hard product

"Let me start by saying I love all previously purchased products from Toups. The luminizer pot received is hard and only filled about halfway. I contacted customer service to inquire if this is the normal for this product and was advised that it is. I was advised I need to warm it up. I will keep purchasing the other Toups products but this one is a fail."

— Angela (1/5)

"I love their products!!! 💕everything I’ve purchased has been great and I love that it’s natural"

— Brittany (5/5)

Cream Luminizer

"Unhappy with quality. Can’t tell I put anything on."

— Andrea R. (1/5)

I love everything from TOUPS & CO

"I love the powder blush & the champagne colored highlighter!!"

— Barbara W. (5/5)

My favorite Toups product

"The best! It makes your skin look so dewy and glowy without looking oily"

— Lauren (5/5)

I use it on cheeks

"I use it on cheeks and as eyeshadow - looks great!"

— Karen H. (5/5)

Game changer for my dull skin

"I've been spending the past year, I've started wearing make up more and have been trying to understand how to apply makeup to enhance my features in the best way. This luminizer has been absolutely a game changer for me. It gives me a dewy and bright appearance. It goes on very smoothly and stays on most of the day for me. Highly recommend!"

— Ashleigh (5/5)

Great for shimmer but not color-dense

"I use this to add shine around my eyes, but the color is not as saturated as it appears in the pot; however, this may be the norm for the pigments used. I do like the clean formula and will continue using for the brightening effect."

— K (4/5)

Smooth, safe, comfortable

"Safe, clean ingredients. Lovely color, just enough shimmer. Glides on smoothly. Does not irritate my sensitive skin & eyes."

— Amy (5/5)

Amazing quality

"I feel like you could feel the difference with the clean ingredients. It felt like I was doing skincare and not makeup!"

— Alyssa G. (5/5)

Q&A

free U.S.shipping over $100

organic, clean ingredients

handcrafted in coastal alabama