Save 10% on every reorder
Free shipping on every subscription order
Cancel or skip deliveries anytime
Never run out of your essentials
Your first order ships at the sale price shown. Recurring orders are 10% off the regular price, with free shipping.
BENEFITS
This customer-favorite lip gloss delivers rich, long-lasting pigment without the stickiness—giving you a subtle pop of color that wears beautifully all day. Infused with nourishing organic ingredients like coconut oil and Vitamin E, it hydrates and softens lips, never drying them out. Perfect on its own or paired with our lipsticks for a gorgeous boost of shine, it’s the guilt-free gloss you’ll love to wear, knowing it’s safe for everyone—kids included.
Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.
Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.
Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.
Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.
Overall rating: 4.55414 / 5 from 314 reviews.
This organic lip gloss offers rich, long-lasting pigment with a subtle pop of color. It hydrates and softens lips without drying them out. Customers appreciate its natural look, beautiful shade, and clean ingredients. However, some find the texture thick and sticky.
Review topics: [].
"I purchased the "All About Me" lip gloss. For me, this shade adds a lovely shimmer without adding any color. I wear it by itself or over lipstick, depending on the look I'm going for. It does have a thicker feel about it, and the shimmer lasts a long time."
"I love this lipgloss! I haven’t worn lipgloss: lipstick in years because I couldn’t find any that wasn’t full of toxic stuff. But I found Toups and love all their stuff I’ve tried. I just lost this lipgloss and realized how much I reached for it and loved it, I’ll have to buy another!"
"This lip gloss is the perfect amount of gloss and shine with just a little added color! Bought it for my daughter and she loves it!"
"I got this for my teenager daughter as she demonstrated interest in make up recently. I wanted something safe and without hormone disruptors. I just got a message today she needs to reorder as she already used the first one and loves it!"
"The color is soft. It feels creamy and smooth. I love that it is a clean product."
"Toups lip gloss feels good on, looks good (even brings compliments), is easy to apply, and with only clean ingredients, I’m sold on it and try to never run out of supply."
"I have an allergy to red dye, so it is difficult to find lip products....Thank you!!!"
"Love this product. Not only is the color perfect but an unexpected bonus is that it is really long lasting. More so than any other lip gloss I've had in the past. Will definitely order again."
"Such a soft and smooth lipgloss, love It!"
"Nice color, nice gloss, nice feel on the lips and organic, perfect!"
