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Twelve round, richly pigmented Toups and Co Organics Natural Eyeshadow Singles, each labeled with names in various shades, are arranged in rows on a tan background. This magnetic eyeshadow palette allows you to customize your look with clean, single pans for effortless, vibrant color every time.
A woman with smooth, medium skin tone and brown hair wears natural-looking brown and mauve Toups and Co Organics Natural Eyeshadow Singles on her eyelids, cheeks, and lips. Text reads: Model is wearing Natural Eyeshadow Singles.
A close-up of a closed eye with Toups and Co Organics Natural Eyeshadow Singles in shimmery copper shade applied to the lid, highlighting its rich pigmentation.
Close-up of a persons eye with shimmery gold, highly pigmented Natural Eyeshadow Singles by Toups and Co Organics applied to the lid. A label at the bottom reads Gold Rush | Shimmer.
Close-up of a womans eye with smooth skin and defined brow, showcasing Toups and Co Organics Natural Eyeshadow Singles for an effortless everyday look. Corner text: Peach | Shimmer.
Close-up of a closed eye wearing Toups and Co Organics Natural Eyeshadow Singles in smooth, dark grey shimmer. The even, moisturized skin highlights the rich pigmentation for a striking effect.
Close-up of an eye with a well-groomed brow, plum and shimmer eyelid makeup, and precise black eyeliner. Natural Eyeshadow Singles by Toups and Co Organics give a highly pigmented, naturally blended eyeshadow look.
Close-up of an eye, eyebrow, and cheek with smooth, glowing skin wearing Toups and Co Organics Natural Eyeshadow Single in “Iced Mocha | Shimmer.”.
Twelve round, richly pigmented Toups and Co Organics Natural Eyeshadow Singles, each labeled with names in various shades, are arranged in rows on a tan background. This magnetic eyeshadow palette allows you to customize your look with clean, single pans for effortless, vibrant color every time.
A woman with smooth, medium skin tone and brown hair wears natural-looking brown and mauve Toups and Co Organics Natural Eyeshadow Singles on her eyelids, cheeks, and lips. Text reads: Model is wearing Natural Eyeshadow Singles.
A close-up of a closed eye with Toups and Co Organics Natural Eyeshadow Singles in shimmery copper shade applied to the lid, highlighting its rich pigmentation.
Close-up of a persons eye with shimmery gold, highly pigmented Natural Eyeshadow Singles by Toups and Co Organics applied to the lid. A label at the bottom reads Gold Rush | Shimmer.
Close-up of a womans eye with smooth skin and defined brow, showcasing Toups and Co Organics Natural Eyeshadow Singles for an effortless everyday look. Corner text: Peach | Shimmer.
Close-up of a closed eye wearing Toups and Co Organics Natural Eyeshadow Singles in smooth, dark grey shimmer. The even, moisturized skin highlights the rich pigmentation for a striking effect.
Close-up of an eye with a well-groomed brow, plum and shimmer eyelid makeup, and precise black eyeliner. Natural Eyeshadow Singles by Toups and Co Organics give a highly pigmented, naturally blended eyeshadow look.
Close-up of an eye, eyebrow, and cheek with smooth, glowing skin wearing Toups and Co Organics Natural Eyeshadow Single in “Iced Mocha | Shimmer.”.

Natural Eyeshadow Singles

$15.00

Richly pigmented and chemical-free, these nourishing eyeshadow singles deliver smooth, crease-free color that lasts all day. Buy three and get a free trio case!

Color
Bamboo
free shipping over $100

BENEFITS

  • applies easily
  • leaves no creases
  • highly pigmented
  • for all skin types
  • talc-free
  • Non-comedogenic
A woman with smooth, medium skin tone and brown hair wears natural-looking brown and mauve Toups and Co Organics Natural Eyeshadow Singles on her eyelids, cheeks, and lips. Text reads: Model is wearing Natural Eyeshadow Singles.

Bold color, zero compromise.

These richly pigmented eyeshadow singles deliver vibrant, all-day wear without a trace of irritation—just clean, skin-nourishing color that glides on effortlessly and blends like a dream.

Formulated without a single synthetic ingredient, each shade is packed with skin-loving nutrients like jojoba oil, rosemary, and magnesium for soft, smooth coverage that won’t crease or fade. Choose from matte or shimmer finishes to create your perfect look, then customize your palette with magnetic singles you can mix, match, and replace with ease.

Matte: Flesh, Cashmere, Bark, Bamboo, Rapture

Shimmer: Iced Mocha, Gold Rush, Antique Penny, Smoking Plum, Golden Olive, Peach, Twinkle, Coffee Bean

How to use
  1. Gently apply to eyelids with a makeup brush or the tip of your finger.
  2. Blend until you achieve your desired look.

Pairs well with
Product photography featuring two mascara tubes displayed on a clean grey seamless background, showcasing a sleek beauty cosmetic presentation.

Long Lash Mascara

$26

Toups & Co non-toxic precision eye makeup brush with white handle

Eyeshadow Brush

$24

Ingredients

"While this is a powder, it goes on creamy without creasing or wrinkling skin. Both our shimmer and matte options have all-day staying power."

— Emilie Toups, founder

Organic Oryza Sativa (Rice) Powder*, Mica, Silica, Magnesium Stearate, Organic Vitis Vinifera (Grape) Seed Oil*, Organic Origanum Vulgare (Oregano) Leaf Extract*, Thymus Vulgaris (Thyme) Extract, Organic Olea Europaea (Olive) Leaf Extract*, Organic Rosmarinus Officinalis (Rosemary) Leaf Extract*, Lavandula Angustifolia (Lavender) Flower Extract, Hydrastis Canadensis (Goldenseal) Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil*, Tocopherol (Vitamin E).; [+/- May Contain] Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499).

*certified organic

View our Never List

The Tenants of Toups

After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values). 

"While this is a powder, it goes on creamy without creasing or wrinkling skin. Both our shimmer and matte options have all-day staying power."

— Emilie Toups, founder

Every Ingredient Earns Its Place

Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.

Designed In-Home, Made In-House

Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.

Non-Toxic Is Not Enough 

Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.

Legal Doesn’t Mean Safe

Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.

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Real Reviews from Real Customers

Overall rating: 4.691983 / 5 from 237 reviews.

AI Generated Review Summary

Natural Eyeshadow Singles offer vibrant, all-day wear with clean, skin-nourishing ingredients. Customers love the beautiful, highly pigmented colors and excellent coverage, with both matte and shimmer finishes available.

Summary topics

  • Brand Quality (4%): Customers expressed appreciation for the nontoxic aspect of this brand, as it leaves out toxic ingredients.
  • Natural Look (6%): Customers appreciated the natural look of the eye shadow for its shimmery and long-lasting effect.
  • Clean Ingredients (7%): Customers expressed satisfaction with the clean and exceptional ingredients of the product, which was mentioned multiple times in the reviews.
  • Beautiful Colors (51%): A substantial number of customers stated that the color of the product is beautiful and they love it.
  • Shimmer Effect (6%): Customers raved about the perfect shimmer in the eyeshadow, mentioning it multiple times in their reviews.

Review topics: [].

Review highlights

  • "Flush is the perfect neutral color and base to build a nice color scheme" — Shannon F.
  • "really beautiful colors with great coverage and staying power!" — Courtney
  • "Beautiful shade, great color payout, and cleaner ingredients." — Jenna O.

Reviews

Great color!

"I’m always a little hesitant to buy eyeshadow off the internet not knowing if the color matches in real life. I absolutely love the color that I purchased and it has become my favorite color to wear. Now I want to try other colors as well."

— Ali A. (5/5)

Great color that lasts!

"This is my first organic eyeshadow and I am loving it!! The color is very rich. A little goes a long way and it lasted!! I immediately ordered 3 more."

— Keisha B. (5/5)

Eye shadow

"Outstanding. It goes on with evenly and great texture. Wears well. I purchased the plum. . I woukd re-order."

— Michelle S. (5/5)

Really pretty and love they're non toxic!

"These shades are so pretty and I love that they're non toxic. They don't bother my eyes :)"

— KAYLEE M. (5/5)

Beautiful color

"Beautiful colors that I’m getting a lot of compliments. Long lasting eyeshadow."

— Bonnie K. (5/5)

"excellent products."

— Linda (5/5)

Nice, neutral shades.

"I’ve ditched all my old toxic shadows and now use these exclusively. They have a slight creaminess to them which is nice for older skin."

— Mishele S. (5/5)

Blue velvet eyeshadow did not disappoint.

"Since going on the natural/ non Toxic side few years ago I had a hard time to find a blue eyeshadow to acccent. Not Navy but blue to accent using cooper or pinks and this shade fits beautifully to add a suttle hint of blue. Love it!"

— Vanessa C. (5/5)

Great basic

"Great basic shadow and great coverage. I used as a base with other shadows or I was the base by itself."

— Kara C. (5/5)

Cashmere Eye Shadow.

"I love it!"

— Lynn K. (5/5)

Q&A

free U.S.shipping over $100

organic, clean ingredients

handcrafted in coastal alabama