Natural Eye Makeup Palette
– Toups and Co Organics
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This all-natural eyeshadow palette is a go-to for those who want clean ingredients without compromising on performance. Free from fragrances, artificial dyes, and preservatives, it’s designed to flatter and never irritate. Choose from two curated shade collections—Original and Date Night—each crafted to create a soft, stunning smokey eye with ease.
No harsh ingredients. Just beautiful, blendable color.
How to use
For a smokey eye, start by using a light, neutral shade all over the eyelid, from the lash line to the brow bone.
Use a medium shade to blend into the crease, building up the color and blending it upwards and outwards.
Use a darker shade in the outer corner of the eye, blending it upwards and inwards to create a gradient.
Use eyeliner to line the upper lash line and smudge it out with an eyeshadow brush.
Use the same dark shade on the lower lash line, blending it outwards to create a smokey effect.
Use a fluffy brush to blend all the eyeshadows together, ensuring a seamless transition between shades and removing any harsh lines.
Finish with mascara
Sustainable Packaging: The plastic-free eyeshadow palette can be refilled with new shades. Each shade attaches to the palette with a magnet.
NO SYNTHETICS, PRESERVATIVES, SULFATES OR PARABENS
handmade in small batches
INGREDIENT TRANSPARENCY
Packaged in 100% recyclable paperboard
female founded and family run
SAFE FOR SENSITIVE SKIN, BABIES & BREASTFEEDING MOMS
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Real Reviews from Real Customers
Overall rating: 4.677551 / 5 from 245 reviews.
AI Generated Review Summary
This all-natural eyeshadow palette offers beautiful and neutral shades that blend seamlessly and apply quickly. Customers appreciate the clean, healthy ingredients, and the palette is gentle on sensitive skin. The eyeshadows provide great color, high-quality pigment, and long-lasting coverage, perfect for creating a stunning smoky eye look.
Summary topics
Shade Quality: 8%
Ingredient Quality: 5%
Color Satisfaction: 48%
Shadow Quality: 6%
Pigment Quality: 3%
Review topics: [].
Review highlights
"Perfect colors for a everyday natural look" — Evelyn S.
"I love the colors as they are simple and classy for an elegant and natural look." — Judy P.
"Beautiful, natural colors that stay fresh while wearing and don’t irritate my sensitive eyes!" — Angela W.
Reviews
Finally somebody got it right.
"Not only is the eye shadow great, but the way they sell it is amazing. I purchased the three shades and the palette to put them in. This is great because they are individual colors. I don’t use as much of the darkest so it won’t run out as fast. When I get ready to purchase I will only have to purchase the colors I need not the entire palette again. This saves me money and I do like to save money. Other companies make you purchase all three shades and a new palette when the old one is still good. Bravo, Toups &Co. ! I will definitely be a regular customer."
— Pamela M. (5/5)
Great Pallette
"I’m enjoying this nice collection of natural colors. They go on easy and match everything. Can’t Waite to add more colors to my collection."
— Claudia L. (5/5)
worth the cost
"I was skeptical at first due to the cost of the shadows but defiantly worth it. its concentrated so a little goes a long way. I have used for a week now and it stays on all day."
— lydia c. (5/5)
Smooth application
"Great product. I love the fact that I'm putting clean non-toxic ingredients on my eyes!"
— Emily D. (5/5)
No irritation eye shadow!
"I am delighted to have found this brand. My sister introduced me because we both try to be healthy and check ingredients. I have been looking for clean makeup. Many brands say they are clean but have not-so-clean ingredients. Toups is clean! These shadows are beautiful and do not irritate my eyes. I love that the compact is refillable. The compact is perfect travel size. Truly “compact”!"
— PW (5/5)
Idk
"Colors are ok, i can only use the browns. Would be nice if we can mix and match our own palette."
— Zara H. (3/5)
Eye shadow
"I was pleased with the colors I chose. I also loved the way they blended. With no lines just smooth color blending. And of course, i'm thrilled that there are no toxins in them, getting in my skin"
— Cheryl L. (5/5)
Eye makeup palette h
"Love the colors and they blend very well with each other. I would purchase them again!🥰"
— Joan H. (5/5)
Very nice color combo
"I don’t wear shadow very often but it was time to replace everything in my makeup bag. I’m very pleased. It goes on very well and no trouble blending. Very nice eye shadow. Lasts all day and removes easily."
— Bronwyn H. (5/5)
"Beautiful and actually very pigmented (especially the brown)!"