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Celebrating 10 Years in Business!

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A 1 oz frosted glass dropper bottle labeled Toups and Co Organics Reparative Serum, topped with a gold cap and white bulb, holds a luxurious anti-aging serum formulated with bakuchiol to help prevent wrinkles.
A bottle of Toups and Co Organics Reparative Serum, a nourishing bakuchiol serum formulated for wrinkle prevention, lies on its side with the dropper nearby and a small amount of serum spilled on a smooth surface.
A person holds a dropper above their palm, dispensing serum from a bottle labeled “Toups and Co Organics Reparative Serum”—an anti-aging serum designed for wrinkle prevention—set against a plain background.
A person holds a bottle of Toups and Co Organics Reparative Serum, using the dropper near their face with a slight smile.
A 1 oz frosted glass dropper bottle labeled Toups and Co Organics Reparative Serum, topped with a gold cap and white bulb, holds a luxurious anti-aging serum formulated with bakuchiol to help prevent wrinkles.
A bottle of Toups and Co Organics Reparative Serum, a nourishing bakuchiol serum formulated for wrinkle prevention, lies on its side with the dropper nearby and a small amount of serum spilled on a smooth surface.
A person holds a dropper above their palm, dispensing serum from a bottle labeled “Toups and Co Organics Reparative Serum”—an anti-aging serum designed for wrinkle prevention—set against a plain background.
A person holds a bottle of Toups and Co Organics Reparative Serum, using the dropper near their face with a slight smile.

Reparative Serum

$98.00

A retinol alternative for sensitive or aging skin types prone to hyperpigmentation, scarring, or age spots.

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BENEFITS

  • no sensitivity or purging
  • targets hyperpigmentation
  • safe for sensitive skin
  • improves scarring
  • brightens age spots
  • pregnancy-safe
A woman holding a small bottle of Toupée Preparative Serum against her shoulder.

Nature’s retinol — for sensitive, aging, or scarred skin.

Bakuchiol is often referred to as “nature’s retinol” for having the same corrective power without the uncomfortable side effects. Sensitive skin types find it to be a more gentle option to target age-related concerns, environmental damage, or post-acne marks. 

Unlike retinol, this serum is safe for pregnant and breastfeeding moms.

Not Just for “Mature Skin”

All skin is aging skin, and bakuchiol can benefit everyone. While recommended for fine lines, wrinkles, and age spots, it also addresses scarring and post-acne marks.

Results in 8-12 Weeks

Bakuchiol doesn’t force aggressive turnover the way retinoids often do. Results may appear more slowly, but tend to be longer-lasting with consistent use.

Corrective Power Without Peeling

Bakuchiol, Niacinamide, and Alpha Lipoic Acid, buffered with calming ingredients, deliver the same corrective power as retinol without the sun sensitivity or peeling.

How to use
  1. Apply 3-10 drops to a clean, dry face (preferably prepped with facial tonic).
  2. Gently massage into face and neck.
  3. This is a dry serum, so we recommend you follow up with a moisturizer like tallow balm for best results.

Store in a cool, dry place.

Sustainable Packaging: Comes in a 1 oz glass jar

Pairs well with
A brown glass dropper bottle labeled “Glow Serum” from Toups and Co Organics, made with vitamin-rich oils for radiant skin, is set against a plain gray background. The label clearly displays the list of ingredients.

Glow Serum

$90

A 2 oz open jar of Toups and Co Organics Resurfacing Mask, formulated with anti-aging blue algae extract, is displayed against a simple light background.

Resurfacing Mask

$58

Ingredients

Bakuchiol Extract

Niacinamide

Alpha Lipoic Acid

Rose Water, Water, Glycerin, DMAE Bitartrate, Meadowfoam Seed Oil, Emulsifying Wax, Vitamin C, Aloe Vera Leaf Juice, Carrot Seed Oil, Hyaluronic Acid, Bakuchiol Extract, CoQ10, Beta-Carotene, Vitamin A Palmitate, Alpha Lipoic Acid, Panthenol, Niacinamide, Cane Sugar, Bilberry Fruit Extract, Maple Syrup Granules, Orange Peel Extract, Lemon Peel Extract, Cranberry Extract, Rose Absolute Oil, Castor Oil, Lecithin, Vitamin E, Sunflower Seed Oil, Alcohol, Xanthan Gum, Tetrasodium Glutamate Diacetate, Phenoxyethanol

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The Tenets of Toups

After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values). 
An open jar of cream held in the palm of a hand.

Every Ingredient Earns Its Place

Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.

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Designed In-Home, Made In-House

Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.

Blue butterfly icon.

Non-Toxic Is Not Enough 

Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.

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Legal Doesn’t Mean Safe

Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.

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Real Reviews from Real Customers

Overall rating: 4.75 / 5 from 260 reviews.

AI Generated Review Summary

The Reparative Serum is praised for its ability to rejuvenate and hydrate the skin, with customers noting its effective ingredients and noticeable improvements in skin texture and tone. The serum is gentle enough for daily use and safe for pregnant and breastfeeding moms.

Summary topics

  • Skin Feel (33%): A substantial number of customers stated that their skin feels great and soft after using the product.
  • Skin Appearance (6%): It was noted by customers that the product makes their skin look rejuvenated, younger, and healthier.
  • Ingredient Quality (7%): It was noted by customers that the ingredients of this product are highly praised for their quality and effectiveness.
  • Wrinkle Reduction (7%): It was reported by customers that the product greatly reduces fine lines and wrinkles and plumps the skin to a natural smooth appearance and glow.

Review topics: [].

Review highlights

  • "Within weeks, I noticed fine lines and wrinkles fading, and my skin feels firmer and healthier." — Kristina
  • "Wonderful serum…smells amazing and my skin feeling better!" — Kelly H.
  • "Love the smell and how it makes my skin feel so silky smooth!" — Sara H.

Reviews

Clean Up Crew For Your Face

"This serum is like a hard working, dedicated cleaning lady for your face, who's also your best friend. Uninvasive, just a little of her goes a long freaking way. I use one drop in the morning, two at night--either spot treat my cranky patches or lightly coat my whole face so it doesn't get jealous. It's like being tucked in by your favorite Grammy in the feather bed she made up just for you. So soft, such magic. If a blow kiss could heal angry skin spots and became a serum, this would be it."

— Rachel C. (5/5)

AMAZING

"I purchased Toups & Co Organics Reparative Serum and have been using a few drops at night after cleansing. It absorbs without that greasy film some serums leave, and my skin feels softer and calmer in the morning. Fine lines look a little less sharp and my complexion looks more even. No irritation, which matters to me. I will repurchase."

— Judy T. (5/5)

Reparative Serum

"I use this serum every night. A few drops goes a long way. It absorbs quickly and leaves my skin feeling soft, not greasy. I like the mild scent and that it has clean non toxic ingredients."

— Elaina M. (5/5)

Great for nighttime

"I use this at night and have had amazing results. Skin feels and looks good!"

— Sharon F. (5/5)

Reparative serum

"Hope to see improvements to my face/neck. Enjoyed the email on your products to use with Reparative serum. Helpful to know what to buy next."

— Debbie L. (4/5)

Best stuff ever!

"I was very excited to start this serum. It isn't cheap. But I will definitely buy it again! Friends told me my skin is looking better. And I feel good when I put it on. I right now saving up some money to buy it again. It didn't give me any skin irritation. Feels nice and smooth. Not sticky. Good for before applying on makeup. I love it. And I think it's made a difference in my skin."

— Shoshy G. (5/5)

Serum

"Love this serum! It feels light on my face and fresh scent. Recommend"

— Mary E. (5/5)

"Quality, clean products! On-time shipping. Made in USA!"

— Holly (5/5)

"Smelt horrible I threw it away what a huge waste of money"

— Stacey (1/5)

Ahhhh

"Feels like silk. I have seen a definite improvement in my skin since I started using."

— Canitha T. (5/5)

Q&A

free U.S.shipping over $100

organic, clean ingredients

handcrafted in coastal alabama