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Toups & Co non-toxic lip gloss tubes in clear, shimmer, and rose shades, caps off
Full shade lineup of non-toxic Toups & Co lip gloss, eleven shades in a row
three-women-show-color-swatches-of-organic-lip-gloss-on-their-arms
A woman with long dark hair and clear, glowing skin looks upward; Clear appears in a white label, highlighting her radiant look achieved using Toups and Co Organics Organic Lip Gloss made from safe, nontoxic ingredients.
A woman with long dark hair smiles while looking off-camera. A neutral background highlights her radiant look, and a button labeled All About Me in the lower left corner showcases Toups and Co Organics’ Organic Lip Gloss.
A middle-aged woman with long dark hair smiles at the camera; a tag reads Toups and Co Organics, highlighting her radiant look—thanks to Organic Lip Gloss made with safe, nontoxic ingredients.
A woman with medium skin and dark hair looks upward, wearing Toups and Co Organics Organic Lip Gloss—a safe, nontoxic, moisturizing formula in a glossy nude shade.
A woman with curly hair and clear skin smiles softly at the camera against a plain background. In the corner, a text box says “What a Babe,” highlighting her natural glow enhanced by Toups and Co Organics’ Organic Lip Gloss.
A middle-aged woman with long gray hair smiles softly at the camera; her lips shine with a smooth glow from Toups and Co Organics Organic Lip Gloss. A label in the corner reads Tickled.
A woman with long dark hair in a light pink top smiles at the camera against a neutral background. A label reads: Toups and Co Organics—Organic Lip Gloss made with safe, nontoxic ingredients.
A woman with smooth, medium-dark skin and long black hair smiles softly at the camera, her lips enhanced by Toups and Co Organics Organic Lip Gloss. The label No Way Rose appears in the lower left corner.
Close-up of a woman with natural makeup and neutral expression wearing Toups and Co Organics Organic Lip Gloss in Berry Mauvelous, a moisturizing, safe, and nontoxic mauve shade.
Close-up of an older woman with long gray hair and natural makeup, wearing Toups and Co Organics Organic Lip Gloss in a deep berry shade, featuring a moisturizing formula and safe, nontoxic ingredients.
A woman with curly hair smiles at the camera, wearing stud earrings and moisturizing Organic Lip Gloss by Toups and Co Organics. Ti Amo appears in the lower left corner.
Toups & Co non-toxic lip gloss tubes in clear, shimmer, and rose shades, caps off
Full shade lineup of non-toxic Toups & Co lip gloss, eleven shades in a row
three-women-show-color-swatches-of-organic-lip-gloss-on-their-arms
A woman with long dark hair and clear, glowing skin looks upward; Clear appears in a white label, highlighting her radiant look achieved using Toups and Co Organics Organic Lip Gloss made from safe, nontoxic ingredients.
A woman with long dark hair smiles while looking off-camera. A neutral background highlights her radiant look, and a button labeled All About Me in the lower left corner showcases Toups and Co Organics’ Organic Lip Gloss.
A middle-aged woman with long dark hair smiles at the camera; a tag reads Toups and Co Organics, highlighting her radiant look—thanks to Organic Lip Gloss made with safe, nontoxic ingredients.
A woman with medium skin and dark hair looks upward, wearing Toups and Co Organics Organic Lip Gloss—a safe, nontoxic, moisturizing formula in a glossy nude shade.
A woman with curly hair and clear skin smiles softly at the camera against a plain background. In the corner, a text box says “What a Babe,” highlighting her natural glow enhanced by Toups and Co Organics’ Organic Lip Gloss.
A middle-aged woman with long gray hair smiles softly at the camera; her lips shine with a smooth glow from Toups and Co Organics Organic Lip Gloss. A label in the corner reads Tickled.
A woman with long dark hair in a light pink top smiles at the camera against a neutral background. A label reads: Toups and Co Organics—Organic Lip Gloss made with safe, nontoxic ingredients.
A woman with smooth, medium-dark skin and long black hair smiles softly at the camera, her lips enhanced by Toups and Co Organics Organic Lip Gloss. The label No Way Rose appears in the lower left corner.
Close-up of a woman with natural makeup and neutral expression wearing Toups and Co Organics Organic Lip Gloss in Berry Mauvelous, a moisturizing, safe, and nontoxic mauve shade.
Close-up of an older woman with long gray hair and natural makeup, wearing Toups and Co Organics Organic Lip Gloss in a deep berry shade, featuring a moisturizing formula and safe, nontoxic ingredients.
A woman with curly hair smiles at the camera, wearing stud earrings and moisturizing Organic Lip Gloss by Toups and Co Organics. Ti Amo appears in the lower left corner.

Organic Lip Gloss

$28.00

Offers rich, long-lasting color, hydrates with organic coconut oil and Vitamin E, and provides a non-sticky, glossy finish that’s safe for all ages.

Color
Clear
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free shipping over $100

BENEFITS

  • moisturizing formula
  • all-day color
  • brilliant pigments
  • nontoxic and safe
woman-applies-dark-shade-of-organic-lip-gloss-to-her-lips

Parabens and microplastics are hiding in your lip gloss—but not in ours.

This customer-favorite lip gloss delivers rich, long-lasting pigment without the stickiness—giving you a subtle pop of color that wears beautifully all day. Infused with nourishing organic ingredients like coconut oil and Vitamin E, it hydrates and softens lips, never drying them out. Perfect on its own or paired with our lipsticks for a gorgeous boost of shine, it’s the guilt-free gloss you’ll love to wear, knowing it’s safe for everyone—kids included.

How to use
  1. Apply a soft coat of lip gloss to your lips.
  2. The gloss can be added on as a shimmer after lipstick application.

Shades with a slight shimmer:

All About Me

Jealous Much

What A Babe

Pairs well with
Toups & Co bronzer compacts photographed open and closed on a clean grey seamless background, showcasing the bronzer formula and classic black packaging. A minimalist beauty product image highlighting natural-looking complexion makeup.

Bronzer

$38

A brown glass dropper bottle labeled “Glow Serum” from Toups and Co Organics, made with vitamin-rich oils for radiant skin, is set against a plain gray background. The label clearly displays the list of ingredients.

Glow Serum

$90

Ingredients

Organic Ricinus Communis (Castor) Seed Oil*, Organic Cocos Nucifera (Coconut) Oil*, Organic Helianthus Annuus (Sunflower) Seed Oil*, Organic Theobroma Cacao (Cocoa) Seed Butter*, Organic Vitis Vinifera (Grape) Seed Oil*, Kaolin, Organic Butyrospermum Parkii (Shea) Butter*, Organic Copernicia Cerifera (Carnauba) Wax*, Organic Simmondsia Chinensis (Jojoba) Seed Oil*, Tocopherol (Vitamin E), Organic Citrus Limon (Lemon) Peel Extract*, Organic Vanilla Planifolia Fruit Extract*, Organic Origanum Vulgare (Oregano) Leaf Extract*, Organic Cinnamomum Zeylanicum (Cinnamon) Bark Extract*, Organic Rosmarinus Officinalis (Rosemary) Leaf Extract*, Lavandula Angustifolia (Lavender) Flower Extract, Hydrastis Canadensis (Goldenseal) Extract, Organic Daucus Carota Sativa (Carrot) Root Powder*; [+/- May Contain]: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, 77491, 77492)

*certified organic

View our Never List

The Tenants of Toups

After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values). 

Every Ingredient Earns Its Place

Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.

Designed In-Home, Made In-House

Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.

Non-Toxic Is Not Enough 

Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.

Legal Doesn’t Mean Safe

Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.

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Real Reviews from Real Customers

Overall rating: 4.5454545 / 5 from 308 reviews.

AI Generated Review Summary

This organic lip gloss offers rich, long-lasting pigment with a subtle pop of color. It hydrates and softens lips without drying them out. Customers appreciate its natural look, beautiful shade, and clean ingredients. However, some find the texture thick and sticky.

Summary topics

  • Texture (5%): Customers expressed differing viewpoints regarding the texture, with some loving it and others finding it thick and sticky.
  • Feels (14%): Customers expressed appreciation for the amazing feel of the product, with many stating that it feels great on their lips.
  • Shade (6%): It was observed by customers that the shade of the lip gloss is beautiful and compliments their appearance well.
  • Gloss (10%): Customers appreciated the gloss, describing it as great, smooth, hydrating, and their go-to.
  • Ingredients (13%): It was observed by customers that the ingredients used in this lip gloss are clean and safe for them.

Review topics: [].

Review highlights

  • "Love this product - great smell and texture" — Trina L.
  • "It's got a very agreeable scent, a wonderful feel when applied, and i love both colors I now own." — Catherine E.
  • "It’s the perfect color and my lips feel kissable!" — Adriana M.

Reviews

This lip gloss is my favorite!

"Toups lip gloss feels good on, looks good (even brings compliments), is easy to apply, and with only clean ingredients, I’m sold on it and try to never run out of supply."

— Catherine C. (5/5)

Love this product. Not only

"Love this product. Not only is the color perfect but an unexpected bonus is that it is really long lasting. More so than any other lip gloss I've had in the past. Will definitely order again."

— Tracy L. (5/5)

Organic Lip Gloss

"Such a soft and smooth lipgloss, love It!"

— Janet M. (5/5)

Great Gloss

"Nice color, nice gloss, nice feel on the lips and organic, perfect!"

— Sharon A. (5/5)

Did receive full order

"I only got one of the two glosses I ordered."

— Jaime A. (1/5)

Best non toxic lip color

"No Way Rosé is the perfect mauve! 💕 It’s super moisturizing, beautifully glossy, and the color is absolutely gorgeous. The perfect everyday lip gloss!"

— MK (5/5)

Great!!

"This is honestly one of the best actual clean ingredient lip glosses i have found. It lasts a pretty long time i would say about 3 hours it fully is worn off but you just have to reply as needed!"

— Aveyah (5/5)

Pretty lipgloss

"I really enjoy the texture, scent, and look of the lipgloss! It is so pretty! The con I would list is that the applicator feels cheap for the price point. It’s like dragging a dry paper towel over your lips. But overall, I would still give five stars. I am excited to have a pretty, non-toxic lip option!"

— Laura (5/5)

Safe Lip Gloss

"This is the best organic lip gloss have found. Very moisturizing and nourishing! I also purchased for my 12 year old granddaughter! Rush out to buy this!"

— Melinda S. (5/5)

Excellent gloss!

"Lasts well, very good color for me"

— Joan H. (5/5)

Q&A

free U.S.shipping over $100

organic, clean ingredients

handcrafted in coastal alabama